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Contour Swan Body Pillow

Fail

Shoppers spend an estimated $35K a year here, so Contour Swan Body Pillow is a Fail.

Flapen Score
35
35 / 100
Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 49
Market size
$35K/yr41K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
82%top-5 click share · 8 brands · 12 sellers

Flapen Score

Contour Swan Body Pillow against its category

The dotted line is the Health & Household average. Past it, Contour Swan Body Pillow is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Contour Swan Body Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Contour Swan Body Pillow 41K times last year and spent an estimated $35K. The top 5 brands take 92% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
2.4%
Market size, estimated
$35Ka year
Peak month
July2.4× the quietest month
Top search term
swan pillow26K searches a year

02 · Price

A sale here is worth $36.38.

Listings sell for $36.38 on average, from $16.82 to $74.12. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $36.38 that is $0 to $4K a year per listing.

Average price
$36.38inside the $15 to $100 sweet spot
Price range
$16.82–$74.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #375 within Bedroom Aids & Accessories. It carries 3,582 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#375in Bedroom Aids & Accessories
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
3,582per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Contour Swan Body Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

5%

  • Brand 147%
  • Brand 231%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Contour Swan Body Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Contour Swan Body Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swan pillow26K/yr
  • swan pillow body pillow6K/yr
  • contour swan body pillow4K/yr
  • swan body pillow5K/yr

Reviews and returns

What reviews say buyers love and hate about Contour Swan Body Pillow

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Comfort-Overall”
3.3%of orders come back
“Not as expected & not comfortable”
A buyer, on “Comfort-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Contour Swan Body Pillow questions

Answered from the same tracked data.