Is cones profitable to sell on Amazon United States?

The niche generates $11.2M/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Launch it (61/100).

How competitive is the cones niche?

12 brands and 53 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in cones?

Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 0.3%.

When does demand for cones peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the cones niche?

Listings span $7.71–$93.07; the average listing price is $17.87 (sweet spot $15–$100). The average incumbent carries 7,216 reviews — the moat a new listing must climb.

cones

Launch it

A $11.2M/yr market growing +6.2% this quarter with returns at 0.3% — clears our launch bar.

Market size

Incredible$11.2M

$11.2M/yr · 4.9M searches

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.71–$93.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.87

avg listing price — sweet spot $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.2%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Bad7,215.9

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, cones is a $11.2M/yr Amazon United States market (4.9M searches/yr). The top 5 brands hold 86% of demand. Verdict: Launch it — 61/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

cones market data

Units sold / yr: 500K–600K; avg 25,000–30,000/product
Revenue / yr: $8.9M–$10.7M; units × avg price
Conversion rate: 12.8%
Avg BSR: #16
Page quality: 0%
Prime: 100%
Sponsored: 10%
Out of stock: 0.4%
Avg brand age: 52 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

12%

RAW72%
SENSIFIER4%
CLEAN PIONEER4%
CHICONE3%
Blazy Susan3%
ZIG-ZAG2%
Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top cones search terms

raw cones1.3M/yr +4.9%12.1% conv.
cones723K/yr +21.8%5.2% conv.
cones rolling paper664K/yr +1.3%7.4% conv.
raw469K/yr -6.1%1.6% conv.
pre rolled cones345K/yr +1.5%5.2% conv.
raw cones 1 1/4271K/yr +10.4%15.1% conv.
cone180K/yr +4.0%0.5% conv.
rolling cones144K/yr +15.6%6.0% conv.
cones for weed166K/yr -5.7%5.8% conv.
preroll cones134K/yr +2.7%6.3% conv.

All search terms

Top cones products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RAW Cones Classic 1-1/4 Size - 50 Pack - Slow Burning Pre Rolled Cones made of Paper with Tips & Packing Tubes Included

RAW$10.834.8★23,422 rev

RAW Cones Classic King Size - 100 Pack - Slow Burning Pre Rolled Paper with Tips and Packing Tubes Included

RAW$19.764.8★18,958 rev

RAW Cones 1 1/4 Size: 50 Pack Patented Slow Burning Pre Rolled Rolling Papers & Tips Classic Raw Paper 84mm

RAW$10.094.7★8,795 rev

RAW Cones Classic 1-1/4 Size - 150 Pack - Slow Burning Pre Rolled Cones with Tips & Packing Tubes Included

RAW$28.044.8★7,917 rev

RAW Classic 1-1/4 Slow Burning Pre-Rolled Cones - 100 Pack with Tips & Packing Tubes Included

RAW$20.404.8★3,059 rev

Newest

by launch date

CHICONE$8.48231 rev

9mo ago

RAW Dogwalker Mini Single Size Cones Rolling Papers 70/30 Size - 150 Pack Smaller than 1 1/4 - Slow Burning - Great for Quick Sessions

RAW$27.671,532 rev

10mo ago

PXZBLG 12pcs Soccer Cones 7 Inch Soccer Cones Plastic Traffic Cones Training Cones for Basketball Football Skating Drills Practice

PXZBLG$11.08637 rev

1y ago

100 PACK Colorful Pre Rolled Cones| King Size Rolling Paper Cone with Loader and Packing Sticks

SENSIFIER$9.881,988 rev

2y ago

FGBNM 25 Pack Disc Cones Agility Soccer Cones with Carry Bag and Holder Soccer Cones for Sports Training Football Soccer Basketball Coaching Practice Equipment 5 Color

FGBNM$9.571,505 rev

2y ago

What buyers say about cones

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Awesome quality”

Value For Money22%

“Money well spent”

Ease Of Use14%

“easy to operate”

Advertised Vs Actual Product9%

“As advertised”

Size-Overall5%

“True to size”

Color2%

“The colors are super cute”

Soft Feel2%

“Smooth Doesnt Burn Too Fast Love It”

Durability2%

“They are durable and very convenient”

Strength2%

“They are sturdy”

Efficiency1%

“gets the job done”

What buyers complain about

Quality-Overall13%

“Quality control issue”

Thickness8%

“It's a thinner paper than the standard raw cone, and structurally weaker”

Size-Overall8%

“Small”

Taste-Overall7%

“Chemical tasting”

Value For Money6%

“Extremely overpriced”

Durability5%

“The bag is coming apart slightly”

Filtration5%

“many of the cones inside were ripped at the filter”

Burnt/Roasted/Overbaked5%

“Uneven burning”

Strength4%

“Flimsy plastic”

Smell2%

“Really nasty chemical odor”

Top return reasons

Size-Overall35%

Strength11%

Advertised Vs Actual Product9%

Value For Money8%

Quality-Overall5%

Color4%

Functionality-Overall4%

Material Quality4%

Thin3%

Product Condition2%

Common questions

Is cones profitable to sell on Amazon United States?: The niche generates $11.2M/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Launch it (61/100).
How competitive is the cones niche?: 12 brands and 53 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in cones?: Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 0.3%.
When does demand for cones peak?: Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the cones niche?: Listings span $7.71–$93.07; the average listing price is $17.87 (sweet spot $15–$100). The average incumbent carries 7,216 reviews — the moat a new listing must climb.