Concentrated Laundry Detergent

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+10.4%

Conversion, latest week

15.4%

Market size, estimated

$3.0Ma year

Peak month

June2.5× the quietest month

Top search term

seventh generation laundry detergent702K searches a year

Listings sell for $17.89 on average, from $7.93 to $33.04. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $17.89 that is $107K to $143K a year per listing.

Average price

$17.89inside the $15 to $100 sweet spot

Price range

$7.93–$33.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

6,000–8,000

Revenue per listing a year

$107K–$143K

Returns

0.3%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Laundry. It carries 8,282 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#94in Laundry

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

8,282per listing

Listings tracked

24

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

63 months