Concentrated Cleaner
MaybeBuyers convert on 19.8% of searches. But the top 5 brands take 100% of clicks, so Concentrated Cleaner is a Maybe.
- Flapen Score
- 50 / 100Top 44% of 14,768 Health & Household niches · +1 vs the category median of 4950
- Market size
- $1.1M/yr416K searches / yr
- 90-day growth
- +15.1%search demand this quarter
- Competition
- 86%top-5 click share · 3 brands · 75 sellers
Flapen Score
Concentrated Cleaner against its category
The dotted line is the Health & Household average. Past it, Concentrated Cleaner is stronger. Inside it, weaker.
Market
The Concentrated Cleaner market on Amazon at a glance
Shoppers on Amazon United States searched for Concentrated Cleaner 416K times last year and spent an estimated $1.1M. All 3 brands take every click. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 19.8% of those searches ended in a purchase.
Shoppers searched for this 416K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 416K
- Growth, 90 days vs prior 90
- +15.1%
- Conversion, latest week
- 19.8%
- Market size, estimated
- $1.1Ma year
- Top search term
- fantastic cleaner all purpose116K searches a year
02 · Price
A sale here is worth $13.30.
Listings sell for $13.30 on average, from $3.66 to $19.97. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 12,500 to 15,000 of them. At $13.30 that is $166K to $200K a year per listing.
- Average price
- $13.30under the $15 to $100 sweet spot
- Price range
- $3.66–$19.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $166K–$200K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #709 within All-Purpose Cleaners. It carries 2,955 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 78%
- Out of stock, average day
- 0.0%
- Average rank
- #709in All-Purpose Cleaners
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 2,955per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Concentrated Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
75
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Brand 178%
- Brand 214%
- Brand 38%
Demand
Concentrated Cleaner search demand
Weekly searches over the year. Pick a range.
Search terms
Top Concentrated Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fantastic cleaner all purpose116K/yr
- mistolin83K/yr
- fantastik73K/yr
- mistolin all purpose cleaner29K/yr
- fantastik all purpose cleaner48K/yr
- fantastic cleaner32K/yr
- mistolin lavender5K/yr
- fantastic spray cleaner5K/yr
- cleaning fluid2K/yr
- fantastik disinfectant multi-purpose cleaner3K/yr
Reviews and returns
What reviews say buyers love and hate about Concentrated Cleaner
We read the reviews and the return reasons for every product selling here.
“Bottles leak”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Concentrated Cleaner questions
Answered from the same tracked data.









