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Compostable Napkins

Maybe

An estimated 0.2% of orders come back. But the products selling today already average 4.6★, so Compostable Napkins is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$129K/yr75K searches / yr
90-day growth
+40.5%search demand this quarter
Competition
59%top-5 click share · 14 brands · 565 sellers

Flapen Score

Compostable Napkins against its category

The dotted line is the Health & Household average. Past it, Compostable Napkins is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Compostable Napkins market on Amazon at a glance

Shoppers on Amazon United States searched for Compostable Napkins 75K times last year and spent an estimated $129K. The top 5 brands take 77% of clicks. Demand peaks in May. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+40.5%
Conversion, latest week
11.3%
Market size, estimated
$129Ka year
Peak month
May2.1× the quietest month
Top search term
compostable napkins29K searches a year

02 · Price

A sale here is worth $15.23.

Listings sell for $15.23 on average, from $3.16 to $35.04. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $15.23 that is $8K to $11K a year per listing.

Average price
$15.23inside the $15 to $100 sweet spot
Price range
$3.16–$35.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$8K–$11K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #569 within Disposable Napkins. It carries 675 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#569in Disposable Napkins
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
675per listing
Listings tracked
21

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
52 months

Products

Top Compostable Napkins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

565

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

18%

  • Brand 126%
  • Brand 224%
  • Brand 313%
  • Brand 47%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (8 brands, 18%)

Demand

Compostable Napkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.1×

Search terms

Top Compostable Napkins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • compostable napkins29K/yr
  • recycled napkins6K/yr
  • eco friendly napkins6K/yr
  • biodegradable napkins5K/yr
  • unbleached napkins4K/yr
  • compostable napkins party3K/yr
  • natural napkins4K/yr
  • organic napkins3K/yr
  • napkins compostable3K/yr
  • eco napkins3K/yr

Reviews and returns

What reviews say buyers love and hate about Compostable Napkins

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
32%of negative reviews mention “Thickness”
0.2%of orders come back
“Much thinner than the name brand”
A buyer, on “Thickness”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Compostable Napkins questions

Answered from the same tracked data.