Commercial Toilet Paper
MaybeAn estimated 0.3% of orders come back. But the top 5 products take 94% of clicks, so Commercial Toilet Paper is a Maybe.
- Flapen Score
- 50 / 100Top 44% of 14,768 Health & Household niches · +1 vs the category median of 4950
- Market size
- $2.4M/yr719K searches / yr
- 90-day growth
- -24.6%search demand this quarter
- Competition
- 94%top-5 click share · 6 brands · 109 sellers
Flapen Score
Commercial Toilet Paper against its category
The dotted line is the Health & Household average. Past it, Commercial Toilet Paper is stronger. Inside it, weaker.
Market
The Commercial Toilet Paper market on Amazon at a glance
Shoppers on Amazon United States searched for Commercial Toilet Paper 719K times last year and spent an estimated $2.4M. The top 5 brands take 97% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 9.5% of those searches ended in a purchase.
Shoppers searched for this 719K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.
- Searches, last 12 months
- 719K
- Growth, 90 days vs prior 90
- -24.6%
- Conversion, latest week
- 9.5%
- Market size, estimated
- $2.4Ma year
- Peak month
- May2.3× the quietest month
- Top search term
- charmin forever roll247K searches a year
02 · Price
A sale here is worth $35.52.
Listings sell for $35.52 on average, from $27.57 to $45.04. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 15,000 to 20,000 of them. At $35.52 that is $533K to $710K a year per listing.
- Average price
- $35.52inside the $15 to $100 sweet spot
- Price range
- $27.57–$45.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $533K–$710K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Tissues, Toilet Paper & Sprays. It carries 2,066 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #106in Tissues, Toilet Paper & Sprays
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 2,066per listing
- Listings tracked
- 7
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Commercial Toilet Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
109
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Brand 174%
- Brand 29%
- Brand 37%
- Brand 44%
- Brand 53%
- Brand 63%
Demand
Commercial Toilet Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.3×
Search terms
Top Commercial Toilet Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- charmin forever roll247K/yr
- commercial toilet paper66K/yr
- forever roll toilet paper77K/yr
- jumbo toilet paper rolls35K/yr
- forever roll39K/yr
- tork toilet paper31K/yr
- charmin forever roll starter kit80K/yr
- jumbo toilet paper15K/yr
- jumbo roll toilet paper15K/yr
- commercial toilet paper rolls16K/yr
Reviews and returns
What reviews say buyers love and hate about Commercial Toilet Paper
We read the reviews and the return reasons for every product selling here.
“Too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Commercial Toilet Paper questions
Answered from the same tracked data.