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Commercial Paper Towels

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 91% of clicks, so Commercial Paper Towels is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$447K/yr114K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
54%top-5 click share · 11 brands · 203 sellers

Flapen Score

Commercial Paper Towels against its category

The dotted line is the Health & Household average. Past it, Commercial Paper Towels is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Commercial Paper Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Commercial Paper Towels 114K times last year and spent an estimated $447K. The top 5 brands take 91% of clicks. Demand peaks in Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $447K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
10.0%
Market size, estimated
$447Ka year
Peak month
September2.1× the quietest month
Top search term
georgia pacific paper towel33K searches a year

02 · Price

A sale here is worth $39.19.

Listings sell for $39.19 on average, from $6.89 to $87.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $39.19 that is $20K to $29K a year per listing.

Average price
$39.19inside the $15 to $100 sweet spot
Price range
$6.89–$87.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$20K–$29K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Paper Towels. It carries 8,304 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#104in Paper Towels
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
8,304per listing
Listings tracked
27

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Commercial Paper Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

203

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

7%

  • Brand 174%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (5 brands, 7%)

Demand

Commercial Paper Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.1×

Search terms

Top Commercial Paper Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • georgia pacific paper towel33K/yr
  • pacific blue paper towels34K/yr
  • pacific blue13K/yr
  • 3 ply paper towels9K/yr
  • hand tissue5K/yr
  • georgia pacific5K/yr
  • hand paper4K/yr
  • square paper towels3K/yr
  • georgia pacific paper towels3K/yr
  • georgia pacific paper towel refills2K/yr

Reviews and returns

What reviews say buyers love and hate about Commercial Paper Towels

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
25%of negative reviews mention “Thickness”
0.1%of orders come back
“They are not double thick”
A buyer, on “Thickness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Commercial Paper Towels questions

Answered from the same tracked data.