commercial paper towels
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$39.19avg listing price — sweet spot $15–$100
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Price range
Great$6.89–$87.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$447K$447K/yr · 114K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Review moat
Bad8,303.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, commercial paper towels is a $447K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Sep. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
commercial paper towels market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $588K–$784K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
203
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
54%
Top 20: 91%
Open market
7%
- Georgia-Pacific74%
- Tork5%
- Brawny5%
- Maison Alhambra4%
- enMotion2%
- Scott2%
- Open — no brand owns it (5 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.1×
Top commercial paper towels search terms
- georgia pacific paper towel33K/yr
- pacific blue paper towels34K/yr
- pacific blue13K/yr
- 3 ply paper towels9K/yr
- hand tissue5K/yr
- georgia pacific5K/yr
- hand paper4K/yr
- square paper towels3K/yr
- georgia pacific paper towels3K/yr
- georgia pacific paper towel refills2K/yr
Top commercial paper towels products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pacific Blue Select by Georgia-Pacific PRO Multifold Premium 2-Ply Paper Towels White 3.2 Folded Width 125 Towels Per Pack 16 Packs Per Case 21000
Georgia-Pacific$37.054.6★23,171 rev
Pacific Blue Ultra 8 High-Capacity Recycled Paper Towel Rolls by GP PRO (Georgia-Pacific) White 26491 1 150 Linear Feet Per Roll 3 Rolls Per Case
Georgia-Pacific$45.464.7★924 rev
Pacific Blue Ultra by Georgia-Pacific PRO 9 Paper Towel Rolls White 400 Feet Per Roll 6 Rolls Per Case 26610
Georgia-Pacific$34.164.3★4,706 rev
Pacific Blue Ultra by Georgia-Pacific PRO 8 High-Capacity Paper Towel Rolls White 1150 Linear Feet Per Roll 6 Rolls Per Case 26490
Georgia-Pacific$87.884.6★1,061 rev
Pacific Blue Basic by Georgia-Pacific PRO Recycled Hardwound Paper Towel Rolls Brown 800 Feet Per Roll 6 Rolls Per Case 26301
Georgia-Pacific$46.064.6★6,561 rev
Newest
by launch date
Brawny Tear-A-Square 3-Ply Paper Towels 6 Double Rolls = 12 Regular Rolls Strong Absorbent and Durable with 3 Sheet Sizes (Quarter Half Full)
Brawny$10.5418,158 rev
Brawny Tear-A-Square 3-Ply Paper Towels 8 Triple Rolls = 24 Regular Rolls Strong Absorbent and Durable with 3 Sheet Sizes (Quarter Half Full)
Brawny$19.3518,158 rev
Scott Paper Towels Choose-A-Sheet 6 Double Rolls = 12 Regular Rolls (108 Sheets Per Roll)
Scott$6.8944,324 rev
Plaid&Plain Mens and Womens Pacific Blue Cargo Pants - Slim Fit 3D Shape Articulated Knees Stretchy Fabric C804 Pacific Blue 34WX30L
Plaid&Plain$38.791,527 rev
Maison Alhambra Pacific Blue EDP Unisex 2.7 Fl Oz
Maison Alhambra$21.341,770 rev
Trending
90-day click momentumPlaid&Plain Mens and Womens Pacific Blue Cargo Pants - Slim Fit 3D Shape Articulated Knees Stretchy Fabric C804 Pacific Blue 34WX30L
Plaid&Plain$38.794.4★
Amazon Basics 2-Ply White Centerpull Paper Towels | Bulk for Business | Compatible with Universal Dispensers | FSC Certified | 600 Towels per Roll (6 Rolls)(7.6 x 9 Sheet)(Previously AmazonCommercial)
Amazon Basics$30.464.3★
Maison Alhambra Pacific Blue EDP Unisex 2.7 Fl Oz
Maison Alhambra$21.344.2★
Scott Professional Universal Multifold Paper Towels Bulk (01840) Absorbency Pockets 9.2 x 9.4 sheets Standard Tier Compressed White (250 Sheets/Pack 16 Packs/Case 4 000 Sheets/Case)
Scott Professional$35.874.4★
Pacific Blue Ultra 8 High-Capacity Automated Touchless Paper Towel Dispenser by GP PRO (Georgia-Pacific); Black; 59590; 12.9 W x 9 D x 16 H; 1 Dispenser
Georgia-Pacific$36.714.2★
What buyers say about commercial paper towels
What buyers praise and complain about, mined from review topics.What buyers love
“Fair price”
“Very good quality product exactly as described I”
“Most absorbant”
“Easy to clean”
“AS ADVERTISED”
“This is so handy”
“hold up well overall”
“✋️ really thick sheets”
“fits right”
“The box is sturdy”
What buyers complain about
“They are not double thick”
“Average quality”
“they are expensive”
“No absorbency”
“and the box is little small”
“To thin”
“fall apart easily”
“Not Soft”
“Very weak”
“misleading description”
Top return reasons
Common questions
- Is commercial paper towels profitable to sell on Amazon United States?
- The niche generates $447K/yr across 27 tracked products. 90-day search growth is -3.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the commercial paper towels niche?
- 11 brands and 203 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in commercial paper towels?
- Top complaints mined from reviews: Thickness, Quality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for commercial paper towels peak?
- Demand peaks in Sep; the busiest month runs 2.1× the quietest.
- What does it cost to enter the commercial paper towels niche?
- Listings span $6.89–$87.88; the average listing price is $39.19 (sweet spot $15–$100). The average incumbent carries 8,304 reviews — the moat a new listing must climb.