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comfrey oil

Skip it

Soft demand (-17.6% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 16Conversion 71Competition 25Returns 99Price range 85Avg price 93Brand share 52Review moat 66Quality gap 47

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$22.17

avg listing price — sweet spot $15–$100

Price range

Great$10.02–$49.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good857.21

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$102K

$102K/yr · 70K searches

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-17.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, comfrey oil is a $102K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 49/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

comfrey oil market data

Units sold / yr
5K–6K
avg 250–500/product
Revenue / yr
$111K–$133K
units × avg price
Conversion rate
6.6%
Avg BSR
#3,987
Page quality
0%
Prime
100%
Sponsored
79%
Out of stock
14.9%
Avg brand age
84 months
Avg seller age
160 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

42

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

18%

  • Earth Elements Organics37%
  • Wise Ways Herbals10%
  • Herb Pharm9%
  • Natures Aid9%
  • Organic Botanicals8%
  • Christopher's Original Formulas8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.
3K2KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top comfrey oil search terms

  • comfrey oil57K/yr
  • comfrey oil pure organic7K/yr
  • organic comfrey oil3K/yr
  • comfrey tincture2K/yr
All search terms

Top comfrey oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$20K30%$31K40%$41K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about comfrey oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“Good quality salve”

Joint Pain10%

“Helps my knee with discomfort”

Absorbency8%

“absorbs well”

Smell8%

“leaves no lingering smell”

Advertised Vs Actual Product5%

“Works as described”

Efficiency4%

“Positively works for me”

Moist/Dry3%

“Its also moisturizing”

Value For Money3%

“Great value for the money I would definitely purchase again”

Comfort-Overall3%

“Comfrey is a comfort to me”

Texture/Consistency-Overall2%

“We like the consistency”

What buyers complain about

Functionality-Overall14%

“Didn't work for me”

Smell14%

“the he salve had a cat urine odor to it”

Dilute/Watery5%

“Diluted comfrey”

Strength4%

“Not as strong”

Ingredients-Overall4%

“limited ingredients so I tried it this one”

Pain Relief-Overall4%

“it has no effect on pain”

Hard Feel4%

“grity”

Ease Of Use4%

“Container will not open”

Oily/Greasy4%

“feels like just plain olive oil”

Compatibility-Overall4%

“Didn't work for my husband”

Top return reasons

Leak-Proof36%
Advertised Vs Actual Product12%
Smell11%
Product Condition10%
Oily/Greasy6%
Functionality-Overall5%
Value For Money2%
Stain Resistance2%
Defective Material/Parts2%
Quality-Overall2%

Common questions

Is comfrey oil profitable to sell on Amazon United States?
The niche generates $102K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (49/100).
How competitive is the comfrey oil niche?
11 brands and 42 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in comfrey oil?
Top complaints mined from reviews: Functionality-Overall, Smell, Dilute/Watery. The return rate is 0.2%.
When does demand for comfrey oil peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the comfrey oil niche?
Listings span $10.02–$49.78; the average listing price is $22.17 (sweet spot $15–$100). The average incumbent carries 857 reviews — the moat a new listing must climb.