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Colostomy Bags

Pass

Colostomy Bags scores 68 out of 100, a Pass. Shoppers spend an estimated $1.2M a year here, search demand grew +4.8% this quarter, and an estimated 1.2% of orders come back.

Flapen Score
68
68 / 100
Top 2% of 14,768 Health & Household niches · +19 vs the category median of 49
Market size
$1.2M/yr588K searches / yr
90-day growth
+4.8%search demand this quarter
Competition
44%top-5 click share · 23 brands · 77 sellers

Flapen Score

Colostomy Bags against its category

The dotted line is the Health & Household average. Past it, Colostomy Bags is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Colostomy Bags market on Amazon at a glance

Shoppers on Amazon United States searched for Colostomy Bags 588K times last year and spent an estimated $1.2M. The top 5 brands take 68% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 588K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
588K
Growth, 90 days vs prior 90
+4.8%
Conversion, latest week
4.6%
Market size, estimated
$1.2Ma year
Peak month
July1.2× the quietest month
Top search term
colostomy bags198K searches a year

02 · Price

A sale here is worth $43.91.

Listings sell for $43.91 on average, from $10.24 to $109.82. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $43.91 that is $22K to $33K a year per listing.

Average price
$43.91inside the $15 to $100 sweet spot
Price range
$10.24–$109.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$22K–$33K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #80 within Incontinence & Ostomy. It carries 379 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#80in Incontinence & Ostomy
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
379per listing
Listings tracked
43

04 · Newcomers

7 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
44 months

Products

Top Colostomy Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

77

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

44%

Top 20: 80%

Open market

26%

  • Brand 121%
  • Brand 218%
  • Brand 311%
  • Brand 411%
  • Brand 57%
  • Brand 66%

Demand

Colostomy Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Colostomy Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colostomy bags198K/yr
  • ostomy bag105K/yr
  • ostomy bags49K/yr
  • convatec colostomy bags26K/yr
  • colostomy bag27K/yr
  • bolsas de colostomia para adulto24K/yr
  • convatec20K/yr
  • colonoscopy bags19K/yr
  • ileostomy bags17K/yr
  • convatec ostomy supplies23K/yr

Reviews and returns

What reviews say buyers love and hate about Colostomy Bags

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Adhesion/Stickiness”
1.2%of orders come back
“Needs Better Adhesive”
A buyer, on “Adhesion/Stickiness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Colostomy Bags questions

Answered from the same tracked data.