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Colossential

Fail

Demand is soft, at -62.4% this quarter, so Colossential is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$43K/yr18K searches / yr
90-day growth
-62.4%search demand this quarter
Competition
100%top-5 click share · 5 brands · 7 sellers

Flapen Score

Colossential against its category

The dotted line is the Health & Household average. Past it, Colossential is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Colossential market on Amazon at a glance

Shoppers on Amazon United States searched for Colossential 18K times last year and spent an estimated $43K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -62.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-62.4%
Conversion, latest week
6.8%
Market size, estimated
$43Ka year
Top search term
colasentials liver detox5K searches a year

02 · Price

A sale here is worth $34.11.

Listings sell for $34.11 on average, from $29.38 to $35.99. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $34.11 that is $3K to $9K a year per listing.

Average price
$34.11inside the $15 to $100 sweet spot
Price range
$29.38–$35.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #1,326 within Ginger. It carries 13 reviews at 3.85 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
14.1%
Average rank
#1,326in Ginger
Average rating
3.85 starsAmazon United States average 4.42 stars
Average reviews
13per listing
Listings tracked
5

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Colossential products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 224%
  • Brand 318%
  • Brand 410%
  • Brand 53%

Search terms

Top Colossential search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colasentials liver detox5K/yr
  • colossential6K/yr
  • colasential5K/yr
  • colasentil for liver detox2K/yr

Reviews and returns

What reviews say buyers love and hate about Colossential

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Side Effects”
<0.1%of orders come back, a rate Amazon rounds to zero
“ended up very sick”
A buyer, on “Side Effects”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Colossential questions

Answered from the same tracked data.