Colored Toilet Paper

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

217K

Growth, 90 days vs prior 90

-9.7%

Conversion, latest week

0.7%

Market size, estimated

$38Ka year

Peak month

January3.4× the quietest month

Top search term

renova74K searches a year

Listings sell for $23.36 on average, from $10.09 to $61.19. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $23.36 that is $0 to $2K a year per listing.

Average price

$23.36inside the $15 to $100 sweet spot

Price range

$10.09–$61.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.0%of orders · Amazon United States median 2.1%

42% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #3,437 within Tissues, Toilet Paper & Sprays. It carries 512 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

42%

Prime listings

89%

Out of stock, average day

9.4%

Average rank

#3,437in Tissues, Toilet Paper & Sprays

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

512per listing

Listings tracked

19

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months