colored toilet paper
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$23.36avg listing price — sweet spot $15–$100
Price range
Great$10.09–$61.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good512.16avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Market size
Bad$38K$38K/yr · 217K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, colored toilet paper is a $38K/yr Amazon United States market (217K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
colored toilet paper market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $58K–$70K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #3,437
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 42%
- Out of stock
- 9.4%
- Avg brand age
- 48 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
16
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
6%
- Renova35%
- RENOVA MEDICAL WEAR31%
- Gilprop18%
- FOMIYES4%
- Generic3%
- ZENZSUAL3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Top colored toilet paper search terms
- renova74K/yr
- colored toilet paper54K/yr
- renova toilet paper17K/yr
- blue toilet paper9K/yr
- colored toilet paper rolls10K/yr
- purple toilet paper9K/yr
- renova +6K/yr
- color toilet paper rolls6K/yr
- colorful toilet paper6K/yr
- cute toilet paper5K/yr
Top colored toilet paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Post Surgery Tearaway Pants - Mens - Womens - Unisex Sizing (Black X-Large)
RENOVA MEDICAL WEAR$25.484.4★3,320 rev
Renova Colored Toilet Paper 3-Ply 4 Rolls Set Soft Decorative Bathroom Tissue in Multiple Colors (Rose 4 Count (Pack of 1))
Renova$16.994.6★142 rev
Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel (Multicolor)
Gilprop$24.743.8★102 rev
Renova Black Toilet Paper 3-Ply -Ideal for Decorating Your Home or Office - Pack of 6 Compact Rolls- 140 Sheets - Eco-label Certified - Dermatologically Tested - Septic Safe - Sustainable & Soft
Renova$19.084.3★1,319 rev
Renova Blue Toilet Paper 3-Ply - Pack of 6 Compact Rolls - 140 Sheets - Eco-Label Certified Dermatologically Tested Septic Safe Sustainable & Soft
Renova$20.314.0★203 rev
Newest
by launch date
Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel (Purple)
Gilprop$24.12102 rev
Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel (Blue)
Gilprop$23.64102 rev
Renova Colored Toilet Paper 3-Ply 4 Rolls Set Soft Decorative Bathroom Tissue in Multiple Colors (Rose 4 Count (Pack of 1))
Renova$16.99142 rev
Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel(Light Pink Peach Pink)
Gilprop$24.84102 rev
FOMIYES 2 Rolls Floral Toilet Paper Rolls Roses Pattern Toilet Tissue Decorative Napkin Paper Holiday Handkerchief Paper for Home Office Bathroom Travel
FOMIYES$14.1026 rev
Trending
90-day click momentumPost Surgery Tearaway Pants - Mens - Womens - Unisex Sizing (Black X-Large)
RENOVA MEDICAL WEAR$25.484.4★
ZENZSUAL Renova Ovulos Moisture Support Suppositories 10 Inserts (1 Box) Extra Strength Feminine Dryness Support - Moisture Care with 10mg Hyaluronic Acid Vitamin E Flaxseed Oil & Cocoa Butter
ZENZSUAL$61.194.1★
Renova Blue Toilet Paper 3-Ply - Pack of 6 Compact Rolls - 140 Sheets - Eco-Label Certified Dermatologically Tested Septic Safe Sustainable & Soft
Renova$20.314.0★
Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel (Purple)
Gilprop$24.123.8★
Who Gives A Crap 100% Bamboo Toilet Paper 16 Rolls 3 Ply 330 Sheets Long Strong & Soft Toilet Tissue Sustainable Biodegradable Renewable Tree Free Bathroom Tissue Made with Bamboo Fibers
Who Gives A Crap$41.914.6★
What buyers say about colored toilet paper
What buyers praise and complain about, mined from review topics.What buyers love
“great product, fun gift”
“STILL A GREAT 👍 PRODUCT WITH NICE WRAPPING AESTHETICS”
“Color is nice”
“Extremely soft”
“I'm eco-friendly and this is perfect in thickness, comfort, cute packaging for the bathroom aesthetics, and septic safe”
“Because its decorative, I use it because its superior”
“Value for the cost is good”
“As advertised”
“absorbancy etc.”
“Great TP, helps your bootie and life, smell more pleasant”
What buyers complain about
“Too expensive for gas station quality”
“This is not soft”
“Extra thick”
“Thought the rolls were a little larger”
“Feels cheap”
“it has fragrance so if you are a girl”
“mindful you are not to wipe too hard”
“Flimsy”
“Leaves a stain”
“I am allergic to regular toilet paper”
Top return reasons
Common questions
- Is colored toilet paper profitable to sell on Amazon United States?
- The niche generates $38K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the colored toilet paper niche?
- 9 brands and 16 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in colored toilet paper?
- Top complaints mined from reviews: Value For Money, Hard Feel, Thickness. The return rate is 1.0%.
- When does demand for colored toilet paper peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the colored toilet paper niche?
- Listings span $10.09–$61.19; the average listing price is $23.36 (sweet spot $15–$100). The average incumbent carries 512 reviews — the moat a new listing must climb.