colored saran wrap
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great$3.33–$69.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Good$13.33avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,137.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Market size
Bad$12K$12K/yr · 37K searches
According to Flapen's Amazon United States niche tracking, colored saran wrap is a $12K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
colored saran wrap market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $20K–$27K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 88%
- Out of stock
- 1.1%
- Avg brand age
- 54 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
576
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
35%
- Glad21%
- JOYIT11%
- Amazon Basics11%
- Ahardaim8%
- Jack&Sunny8%
- Nitelemn7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 10.2×
Top colored saran wrap search terms
- colored plastic wrap8K/yr
- colored saran wrap10K/yr
- red saran wrap7K/yr
- red plastic wrap5K/yr
- colored saran wrap plastic wrap4K/yr
- red saran wrap plastic wrap3K/yr
Top colored saran wrap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glad Holiday Red ClingWrap Plastic Wrap 300 sq ft Roll
Glad$17.624.4★473 rev
JOYIT Red Cellophane Wrap Roll (100 Ft. Long X 17.5 in. Wide) - 2.5 Mil Thick Transparent Red Cellophane Wrapping Paper Colored Cellophane Wrap for Gift Flower Basket Decoration
JOYIT$9.684.5★732 rev
Amazon Basics Plastic Food Wrap BPA Free Microwavable 200 Sq Ft Pack of 1
Amazon Basics$3.644.4★4,974 rev
Red Stretch Wrap Plastic Wrap Roll 121000ft 80 Gauge Storage Industrial Wrap Roll Packing Shrink Wrap Film for Moving Shipping
Jack&Sunny$23.984.6★76 rev
Nitelemn 5 Colors Transparent Colored Cellophane Wrap Cellophane Paper Roll for Gift Baskets Treats Wrapping DIY Arts Crafts Project Decoration(17 x 10ft x 5Rolls) (Multicolor-01)
Nitelemn$9.924.2★135 rev
Newest
by launch date
Ahardaim 120Pcs Colored Cellophane Sheets 12 x 12 Inch Cellophane Paper Colored Cellophane Wrap for DIY Arts Crafts Packaging Small Gifts Candy Wrapping Holidays and Parties Decoration
Ahardaim$12.6238 rev
woric 8 Rolls Colored Cellophane Wrap Extra Wide (34In x 10Ft) Transparent Cellophane Paper Roll for Gift Baskets Gift Wrapping DIY Crafts Graduation Decoration
woric$16.6896 rev
Ahardaim 120Pcs Colored Cellophane Sheets 7.5 x 7.5 Inch Cellophane Paper Colored Cellophane Wrap for DIY Arts Crafts Packaging Small Gifts Candy Wrapping Holidays and Parties Decoration
Ahardaim$5.99163 rev
CdbC Colored Cellophane Sheets Colored Cellophane Transparent Gift Packaging 120 for DIY Arts and Crafts Gift Treatment Candy Packaging
CdbC$6.5185 rev
Cellophane Wrap 120pcs Cellophane Sheets 8 Multi-Colors Colored Cellophane 7.5x7.5 Inch Transparent Colored Plastic Wrap Colored Cellophane Wrap for Christmas Valentine DIY Arts Crafts Decorations
Diueoly$5.40149 rev
Trending
90-day click momentumAhardaim 120Pcs Colored Cellophane Sheets 12 x 12 Inch Cellophane Paper Colored Cellophane Wrap for DIY Arts Crafts Packaging Small Gifts Candy Wrapping Holidays and Parties Decoration
Ahardaim$12.624.4★
365 by Whole Foods Market Plastic Wrap 200 Sq Ft
365 by Whole Foods Market$3.334.3★
PSBM Dark Red Mini Stretch Wrap with Extended Core Handles 12 Rolls 5 Inch x 1000 Feet 80 Gauge Heavy Duty Plastic Wrap Industrial Strength Shrink Film for Moving Packing & Shipping
PackagingSuppliesByMail$69.284.7★
Ahardaim 120Pcs Colored Cellophane Sheets 7.5 x 7.5 Inch Cellophane Paper Colored Cellophane Wrap for DIY Arts Crafts Packaging Small Gifts Candy Wrapping Holidays and Parties Decoration
Ahardaim$5.994.7★
woric 82 Ft X 17 In Cellophane Wrap for Gift Baskets Iridescent Cellophane Wrap Roll Clear Wrapping Paper for Birthday Baby Shower Wedding Flower Bouquet Graduation Halloween Party DIY Crafts
woric$9.404.7★
What buyers say about colored saran wrap
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Very affordable”
“Nice assortment of colors”
“Love this very handy”
“works for intended purpose”
“Easy cut”
“the cellophane is thick enough to be durable”
“Very sticky”
“convenient size”
“was initially happy with the wrap's thickness”
What buyers complain about
“lack of adhesion”
“Not user friendly”
“Waste of money”
“Average quality, hard to cut”
“They are thicker than I expected”
“super flimsy and thin”
“breaks on the roll every time I use it”
“a little more difficult to cut than I would prefer”
“Worst plastic wrap ever”
“The cutter does not work at all”
Top return reasons
Common questions
- Is colored saran wrap profitable to sell on Amazon United States?
- The niche generates $12K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the colored saran wrap niche?
- 19 brands and 576 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in colored saran wrap?
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Value For Money. The return rate is 0.4%.
- When does demand for colored saran wrap peak?
- Demand peaks in Nov–Dec; the busiest month runs 10.2× the quietest.
- What does it cost to enter the colored saran wrap niche?
- Listings span $3.33–$69.28; the average listing price is $13.33 (sweet spot $15–$100). The average incumbent carries 2,137 reviews — the moat a new listing must climb.