Colored Contacts

Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $396K a year.

Searches, last 12 months

4.7M

Growth, 90 days vs prior 90

-7.6%

Conversion, latest week

0.3%

Market size, estimated

$396Ka year

Peak month

October4.8× the quietest month

Top search term

colored contacts786K searches a year

Listings sell for $32.36 on average, from $5.16 to $58.82. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $32.36 that is $8K to $16K a year per listing.

Average price

$32.36inside the $15 to $100 sweet spot

Price range

$5.16–$58.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$8K–$16K

Returns

1.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #276 within Vision. It carries 1,645 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#276in Vision

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,645per listing

Listings tracked

12

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months