Color Safe Bleach

Shoppers searched for this 633K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

633K

Growth, 90 days vs prior 90

+21.0%

Conversion, latest week

9.3%

Market size, estimated

$1.2Ma year

Peak month

October1.4× the quietest month

Top search term

color safe bleach121K searches a year

Listings sell for $20.31 on average, from $7.24 to $56.91. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $20.31 that is $51K to $61K a year per listing.

Average price

$20.31inside the $15 to $100 sweet spot

Price range

$7.24–$56.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,500–3,000

Revenue per listing a year

$51K–$61K

Returns

0.2%of orders · Amazon United States median 2.1%

39% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #394 within Laundry. It carries 8,182 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

39%

Prime listings

70%

Out of stock, average day

0.0%

Average rank

#394in Laundry

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

8,182per listing

Listings tracked

23

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

71 months