Is color guard profitable to sell on Amazon United States?

The niche generates $2.6M/yr across 7 tracked products. 90-day search growth is +7.4%. Flapen's verdict: Skip it (49/100).

How competitive is the color guard niche?

4 brands and 66 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in color guard?

Top complaints mined from reviews: Color, Smell, Functionality-Overall. The return rate is 0.3%.

When does demand for color guard peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the color guard niche?

Listings span $4.93–$34.22; the average listing price is $14.76 (sweet spot $15–$100). The average incumbent carries 19,417 reviews — the moat a new listing must climb.

color guard

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible17.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Market size

Incredible$2.6M

$2.6M/yr · 1.0M searches

Avg price

Good$14.76

avg listing price — sweet spot $15–$100

Price range

Good$4.93–$34.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+7.4%

90-day search growth — must beat 0% to launch

Review moat

Bad19,417.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, color guard is a $2.6M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

color guard market data

Units sold / yr: 150K–200K; avg 30,000–40,000/product
Revenue / yr: $2.2M–$3.0M; units × avg price
Conversion rate: 17.8%
Avg BSR: #42
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

SHOUT79%
Carbona9%
Binbata7%
Xcleen5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top color guard search terms

color catchers for laundry304K/yr +7.3%20.1% conv.
shout color catcher sheets112K/yr +21.4%30.6% conv.
color catcher77K/yr +14.6%21.8% conv.
color grabber laundry sheets85K/yr -4.8%7.5% conv.
color catcher laundry sheets83K/yr -17.5%5.7% conv.
color guard65K/yr +4.0%1.5% conv.
color catchers38K/yr +41.4%20.0% conv.
color catcher sheets25K/yr +74.0%16.0% conv.
shout color catcher26K/yr +12.4%20.8% conv.
colorguard35K/yr -12.1%0.2% conv.

All search terms

Top color guard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Shout Color Catcher Sheets for Laundry Maintains Clothes Original Colors 72 Count

SHOUT$9.314.8★40,622 rev

Shout Color Catcher Sheets for Laundry Allow Mixed Washes Prevent Color Runs and Maintain Original Clothing 24 Count (Pack of 1)

SHOUT$4.934.8★6,617 rev

Carbona Color Grabber (30 Sheets) Prevents Color Runs & Dye Transfer in Mixed Loads Helps Prevent Graying Revives Colors Plant-Based Fibers | 4 Pack

Carbona$14.254.8★1,742 rev

Binbata Color Grasper for Laundry 110 Count Fragrance Free Dye Catcher Essential for Home Use Dye Guard Grabber Sheets for Laundry in-Wash Sheets

Binbata$11.234.7★2,954 rev

Shout Color Catchers for Laundry Allow Mixed Washes Prevents Color Runs and Maintains Original Clothing 72 Count - Pack of 2 (144 Total Sheets)

SHOUT$18.554.8★40,622 rev

Newest

by launch date

Xcleen Color Absorber Laundry Sheets 120 Count Dye Catcher to Prevent Clothes from Smearing Fragrance Free Color Trapping Sheets for Home School or Apartment

Xcleen$10.852,742 rev

3y ago

Binbata Color Grasper for Laundry 110 Count Fragrance Free Dye Catcher Essential for Home Use Dye Guard Grabber Sheets for Laundry in-Wash Sheets

Binbata$11.232,954 rev

4y ago

Shout Color Catcher Sheets for Laundry Allow Mixed Washes Prevents Color Runs and Maintains Original Clothing 72 Count - Pack of 4 (288 Total Sheets)

SHOUT$34.2240,622 rev

8y ago

Shout Color Catchers for Laundry Allow Mixed Washes Prevents Color Runs and Maintains Original Clothing 72 Count - Pack of 2 (144 Total Sheets)

SHOUT$18.5540,622 rev

9y ago

Shout Color Catcher Sheets for Laundry Maintains Clothes Original Colors 72 Count

SHOUT$9.3140,622 rev

10y ago

What buyers say about color guard

What buyers praise and complain about, mined from review topics.

What buyers love

Color26%

“Color”

Value For Money16%

“Best price”

Quality-Overall13%

“Good product, works as intended”

Washability11%

“Made washing clothes easier”

Efficiency9%

“Does the job very well”

Advertised Vs Actual Product5%

“As advertised”

Durability3%

“don't fall apart”

Ease Of Use3%

“Easy to use”

Absorbency2%

“it absorbed all the yellows very well”

Ease Of Cleaning1%

“Love these and when they are used/wet I use them to wipe out the lint trap, multi uses”

What buyers complain about

Color33%

“was concerned about the color bleeding out in the wash”

Smell13%

“Extremely strong scent”

Functionality-Overall8%

“Not effective at all”

Value For Money5%

“Cost is a bit high for what you get”

Washability3%

“The sheet remains white after the wash”

Allergies2%

“I was allergic to it”

Quality-Overall2%

“Garbage”

Size-Overall1%

“Large sheets”

Color Fading/Discoloration1%

“they are still bleeding a lot of blue dye”

Stain Resistance1%

“when I pulled the load out of the dryer items had color bleed stains”

Top return reasons

Smell35%

Advertised Vs Actual Product20%

Stain Resistance9%

Value For Money8%

Functionality-Overall7%

Color4%

Leak-Proof4%

Size-Overall3%

Defective Material/Parts2%

Moist/Dry1%

Common questions

Is color guard profitable to sell on Amazon United States?: The niche generates $2.6M/yr across 7 tracked products. 90-day search growth is +7.4%. Flapen's verdict: Skip it (49/100).
How competitive is the color guard niche?: 4 brands and 66 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in color guard?: Top complaints mined from reviews: Color, Smell, Functionality-Overall. The return rate is 0.3%.
When does demand for color guard peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the color guard niche?: Listings span $4.93–$34.22; the average listing price is $14.76 (sweet spot $15–$100). The average incumbent carries 19,417 reviews — the moat a new listing must climb.