Color Guard

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

+7.4%

Conversion, latest week

17.8%

Market size, estimated

$2.6Ma year

Peak month

November1.4× the quietest month

Top search term

color catchers for laundry304K searches a year

Listings sell for $14.76 on average, from $4.93 to $34.22. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 30,000 to 40,000 of them. At $14.76 that is $443K to $590K a year per listing.

Average price

$14.76under the $15 to $100 sweet spot

Price range

$4.93–$34.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

30,000–40,000

Revenue per listing a year

$443K–$590K

Returns

0.3%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Laundry. It carries 19,417 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#42in Laundry

Average rating

4.77 starsAmazon United States average 4.42 stars

Average reviews

19,417per listing

Listings tracked

7

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months