Color Changing Toothpaste for Kids

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months

152K

Growth, 90 days vs prior 90

-11.4%

Conversion, latest week

6.4%

Market size, estimated

$59Ka year

Peak month

July2.3× the quietest month

Top search term

color changing toothpaste for kids18K searches a year

Listings sell for $6.08 on average, from $2.59 to $11.60. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $6.08 that is $12K to $15K a year per listing.

Average price

$6.08under the $15 to $100 sweet spot

Price range

$2.59–$11.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

2,000–2,500

Revenue per listing a year

$12K–$15K

Returns

0.2%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #211 within Baby & Child Dental Care. It carries 5,847 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#211in Baby & Child Dental Care

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

5,847per listing

Listings tracked

3

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months