coloplast ostomy supplies
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$28.00–$89.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$51.50avg listing price — sweet spot $15–$100
Review moat
Great190.42avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Bad$49K$49K/yr · 20K searches
Growth
Bad-31.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coloplast ostomy supplies is a $49K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
coloplast ostomy supplies market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $64K–$77K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #153
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 119 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
0%
- Coloplast88%
- SenSura Mio5%
- KONWEDA3%
- Rainlotus2%
- SIIL2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top coloplast ostomy supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SenSura Mio 1-Piece EasiClose Wide Drainable Pouch Standard Wear Flat w/Full-Circle Filter Maxi 7.1 x 5.5 x 2 Inch 10471 (Box of 10)
Coloplast$44.064.5★262 rev
SenSura Mio Convex Ostomy Pouch Drainable 3/8 to 2 Stoma 11 Inch Length Maxi 1pc System Transparent Gray 16716 10 Ct
Coloplast$75.524.4★104 rev
Mio 1-Piece Wide Outlet Drainable Pouch Maxi with Inspection Window Cut-to-Fit 3/8 - 2-1/8 Transparent
Coloplast$41.144.3★162 rev
Mio 1-Piece EasiClose Wide Outlet Deep Convex Cut-to-fit Maxi
Coloplast$84.634.2★78 rev
COLOPLAST SenSura Mio Soft Convex One-Piece Drainable Pouch (16715) EasiClose Wide Outlet Transparent Stomas Up to 1 5/16 (33mm) with Filter (Box of 10)
Coloplast$60.214.4★56 rev
Newest
by launch date
20 PCS Colostomy Bags Rainlotus One Piece Ostomy Bag Ostomy Drainable Pouch for Ileostomy Stoma Care Cut to Fit.
Rainlotus$29.74657 rev
SIIL Ostomy Bag Covers for Women - Adbominal Support Wrap for Womens Large MIA BLACK | Made In SPAIN
SIIL$51.35206 rev
SenSura Mio Convex Filtered Ostomy Pouch One-Piece System 11 Inch Length Maxi 3/8 to 1-11/16 Inch Stoma Drainable Deep Convex Trim to Fit 16767 - Box of 10
Coloplast$68.38138 rev
SenSura Mio Convex Trim to Fit Ostomy Barrier Elastic Adhesive 50 mm Flange 5 per Box 16483
Coloplast$39.2473 rev
SenSura Mio Drainable Maxi Length 2pc System Ostomy Pouch 11473 10 Ct
SenSura Mio$32.3641 rev
Trending
90-day click momentumSIIL Ostomy Bag Covers for Women - Adbominal Support Wrap for Womens Large MIA BLACK | Made In SPAIN
SIIL$51.353.9★
SenSura Mio Convex Ostomy Pouch Drainable 3/8 to 2 Stoma 11 Inch Length Maxi 1pc System Transparent 18321 10 Ct
Coloplast$89.063.8★
Mio 1-Piece EasiClose Wide Outlet Deep Convex Cut-to-fit Maxi
Coloplast$84.634.2★
SenSura Mio Convex Trim to Fit Ostomy Barrier Elastic Adhesive 50 mm Flange 5 per Box 16483
Coloplast$39.244.4★
COLOPLAST SenSura Mio Soft Convex One-Piece Drainable Pouch (16715) EasiClose Wide Outlet Transparent Stomas Up to 1 5/16 (33mm) with Filter (Box of 10)
Coloplast$60.214.4★
What buyers say about coloplast ostomy supplies
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Well worth the price”
“Adhesive works well”
“Just Right”
“gives him more confidence throughout the day without constantly worrying about leaks”
“the products work well”
“Durable, holds in the odor”
“Reliable & Comfortable”
“Fit”
“Pretty”
What buyers complain about
“Horrible adhesive”
“Leak”
“Other boxes are complete junk”
“which are costly”
“At first I thought it was that I didnt press the Velcro hard enough”
“they let smell come through”
“Worst product ever does not stay stuck to your skin”
“They were not so reliable”
“Between the adhesive rash”
“Getting them off is so painful”
Top return reasons
Common questions
- Is coloplast ostomy supplies profitable to sell on Amazon United States?
- The niche generates $49K/yr across 24 tracked products. 90-day search growth is -31.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the coloplast ostomy supplies niche?
- 5 brands and 46 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in coloplast ostomy supplies?
- Top complaints mined from reviews: Adhesion/Stickiness, Leak-Proof, Quality-Overall. The return rate is 1.3%.
- When does demand for coloplast ostomy supplies peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the coloplast ostomy supplies niche?
- Listings span $28.00–$89.06; the average listing price is $51.50 (sweet spot $15–$100). The average incumbent carries 190 reviews — the moat a new listing must climb.