coloplast ostomy bags
Worth a lookShows a sweet-spot price point ($50.47 avg), but soft demand (-5.6% this quarter) keeps it on the watch list.
Avg price
Great$50.47avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great231.76avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.83–$109.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$119K$119K/yr · 72K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, coloplast ostomy bags is a $119K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
coloplast ostomy bags market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $151K–$202K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 125 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
65
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
39%
Top 20: 77%
Open market
9%
- Coloplast67%
- Heagimed11%
- OUCHAN5%
- Rainlotus3%
- KONWEDA3%
- SenSura Mio3%
- Open — no brand owns it (10 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top coloplast ostomy bags search terms
- coloplast ostomy bags46K/yr
- coloplast sensura mio6K/yr
- disposable colostomy bags6K/yr
- sensura mio convex ostomy bags6K/yr
- 2 piece ostomy bags4K/yr
- heagi ostomy bag4K/yr
Top coloplast ostomy bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SenSura Mio 1-Piece EasiClose Wide Drainable Pouch Standard Wear Flat w/Full-Circle Filter Maxi 7.1 x 5.5 x 2 Inch 10471 (Box of 10)
Coloplast$44.064.5★262 rev
COLOPLAST SenSura Mio Soft Convex One-Piece Drainable Pouch (16715) EasiClose Wide Outlet Transparent Stomas Up to 1 5/16 (33mm) with Filter (Box of 10)
Coloplast$60.214.4★56 rev
Mio 1-Piece Wide Outlet Drainable Pouch Maxi with Inspection Window Cut-to-Fit 3/8 - 2-1/8 Transparent
Coloplast$41.144.3★162 rev
Coloplast Sensura 1-Piece EasiClose Wide Outlet to 3/8 in 3 in 20 ct
Coloplast$74.324.7★289 rev
Mio 1-Piece EasiClose Wide Outlet Deep Convex Cut-to-fit Maxi
Coloplast$84.634.2★78 rev
Newest
by launch date
100 PCS Colostomy Bags 15mm-65mm Ostomy Supplies One-Piece Ostomy Bags Drainable Pouches with Closure for Lleostomy Stoma Care Cut-to-Fit
Closecret$97.78175 rev
60pcs Ostomy Supplies Colostomy Bags 2 Piece Colostomy Bags Drainable Pouches with Closure for Ileostomy Stoma Care Cut-to-Fit 70mm Max (40 x Ostomy Bag + 20 x Skin Barrier
Heagimed$70.01217 rev
Heagimed 22pcs Ostomy Supplies Colostomy Bags 2-Piece Colostomy Bags Two-Piece Drainable Pouches with Closure for Ileostomy Stoma Care Cut-to-Fit 70mm Max (16 x Ostomy Bags+ 6 x Skin Barrier
Heagimed$27.75333 rev
20 Pack Colostomy Bags One Piece Ostomy Bag Ostomy Supplies 15 mm-60 mm Cut to Fit Drainable Pouches with Closure for Ileostomy Stoma Care
Heagimed$29.80612 rev
20 PCS Colostomy Bags Rainlotus One Piece Ostomy Bag Ostomy Drainable Pouch for Ileostomy Stoma Care Cut to Fit.
Rainlotus$29.74657 rev
Trending
90-day click momentumCOLOPLAST SenSura Mio Soft Convex One-Piece Drainable Pouch (16715) EasiClose Wide Outlet Transparent Stomas Up to 1 5/16 (33mm) with Filter (Box of 10)
Coloplast$60.214.4★
Mio 1-Piece EasiClose Wide Outlet Deep Convex Cut-to-fit Maxi
Coloplast$84.634.2★
Coloplast SenSura Mio Click Trim to Fit Ostomy Barrier Elastic Adhesive 50 mm Flange 5 per Box 10512
Coloplast$31.534.6★
SenSura Mio Flex EasiClose Drainable 11 Inch Length Maxi 2pc System Ostomy Pouch 50 mm Flange 12273 10 Ct
Coloplast$35.404.8★
SenSura Mio Convex Ostomy Pouch Drainable 3/8 to 2 Stoma 11 Inch Length Maxi 1pc System Transparent Gray 16716 10 Ct
Coloplast$75.524.4★
What buyers say about coloplast ostomy bags
What buyers praise and complain about, mined from review topics.What buyers love
“RELIABLE AND EASY TO USE”
“very affordable”
“Adhesive works well”
“Dont leak”
“They fit well”
“Easy to use”
“Just as advertised”
“have an effective odor prevention system”
“Quality and durability”
“Performs as Expected”
What buyers complain about
“Horrible adhesive”
“This however does not prevent leaks so untimely changes are guaranteed and will be inconvenient and uncomfortable”
“Runs Small”
“Poor quality”
“When he passed gas anyone around him could smell it”
“The bag it self broke”
“Waste of money”
“Material skin irritation”
“Not easy to close”
“Between the adhesive rash”
Top return reasons
Common questions
- Is coloplast ostomy bags profitable to sell on Amazon United States?
- The niche generates $119K/yr across 50 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the coloplast ostomy bags niche?
- 16 brands and 65 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in coloplast ostomy bags?
- Top complaints mined from reviews: Adhesion/Stickiness, Leak-Proof, Size-Overall. The return rate is 1.3%.
- When does demand for coloplast ostomy bags peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the coloplast ostomy bags niche?
- Listings span $9.83–$109.82; the average listing price is $50.47 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.