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Colonoscopy

Fail

The top 5 brands take 93% of clicks, so Colonoscopy is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$155K/yr45K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
65%top-5 click share · 10 brands · 639 sellers

Flapen Score

Colonoscopy against its category

The dotted line is the Health & Household average. Past it, Colonoscopy is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Colonoscopy market on Amazon at a glance

Shoppers on Amazon United States searched for Colonoscopy 45K times last year and spent an estimated $155K. The top 5 brands take 93% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
15.3%
Market size, estimated
$155Ka year
Top search term
preparation h totables13K searches a year

02 · Price

A sale here is worth $22.66.

Listings sell for $22.66 on average, from $4.83 to $68.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $22.66 that is $6K to $11K a year per listing.

Average price
$22.66inside the $15 to $100 sweet spot
Price range
$4.83–$68.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #5,539 within Hemorrhoid Care. It carries 6,682 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
71%
Out of stock, average day
2.8%
Average rank
#5,539in Hemorrhoid Care
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
6,682per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Colonoscopy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

639

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

5%

  • Brand 181%
  • Brand 23%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 5%)

Search terms

Top Colonoscopy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • preparation h totables13K/yr
  • colonoscopy14K/yr
  • preparation h wipes to go6K/yr
  • colonoscopy prep supplies5K/yr
  • preparation h totables wipes3K/yr
  • preparation h wipes totables2K/yr

Reviews and returns

What reviews say buyers love and hate about Colonoscopy

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too small”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Colonoscopy questions

Answered from the same tracked data.