Is colonoscopy profitable to sell on Amazon United States?

The niche generates $155K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (47/100).

How competitive is the colonoscopy niche?

10 brands and 639 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in colonoscopy?

Top complaints mined from reviews: Size-Overall, Taste-Overall, Value For Money. The return rate is 0.0%.

What does it cost to enter the colonoscopy niche?

Listings span $4.83–$68.38; the average listing price is $22.66 (sweet spot $15–$100). The average incumbent carries 6,682 reviews — the moat a new listing must climb.

colonoscopy

Skip it

Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible15.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$22.66

avg listing price — sweet spot $15–$100

Price range

Great$4.83–$68.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$155K

$155K/yr · 45K searches

Review moat

Bad6,682.05

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, colonoscopy is a $155K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 47/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

colonoscopy market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $136K–$181K; units × avg price
Conversion rate: 15.3%
Avg BSR: #5,539
Page quality: 0%
Prime: 71%
Sponsored: 48%
Out of stock: 2.8%
Avg brand age: 69 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

639

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Preparation H81%
TUCKS3%
disposablegowns3%
FreshExit3%
Stall Mates2%
Terramed Just Think Comfort2%
Open — no brand owns it (4 brands, 5%)

Top colonoscopy search terms

preparation h totables13K/yr -6.7%10.9% conv.
colonoscopy14K/yr -21.8%1.4% conv.
preparation h wipes to go6K/yr +12.2%13.9% conv.
colonoscopy prep supplies5K/yr +19.3%2.5% conv.
preparation h totables wipes3K/yr -42.4%15.4% conv.
preparation h wipes totables2K/yr +2.1%9.6% conv.

All search terms

Top colonoscopy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Preparation H Totables Medicated Hemorrhoidal Flushable Wipes with Witch Hazel Maximum Strength Formula Gentle Everyday Cleansing with Aloe Individually Wrapped 10 ct (Pack of 6)

Preparation H$35.914.7★323 rev

Preparation H Totables Hemorrhoid Flushable Wipes with Witch Hazel for Skin Irritation Relief - 10 Count

Preparation H$4.834.8★2,026 rev

Preparation H Hemorrhoid Flushable Wipes with Witch Hazel for Skin Irritation Relief - 48 Count

Preparation H$5.984.7★9,492 rev

Preparation H Prep H Totable Wipe 10 Count

Preparation H$8.934.7★447 rev

Preparation H Hemorrhoid Flushable Wipes with Witch Hazel for Skin Irritation Relief - 48 Count (Pack of 4)

Preparation H$22.274.6★18,677 rev

Newest

by launch date

Hemorrhoid Wipes with 5% Lidocaine | Hemorrhoid Treatment for Pain Itching Burning & Swelling | Fast-Acting Numbing Comfort | Flushable Wipes Individually Wrapped Glycerin Protectant | 25 Count

Terramed Just Think Comfort$20.7542 rev

8mo ago

DeaHea Disposable Colonoscopy Exam Shorts Unisex Colon Exam Wear Pants with Hole Non Woven Coffee Enema Shorts for Clinics Hospitals Enema Bag Kit Colon Detox Cleanse Enemas Colon Test

DeaHea$8.201 rev

1y ago

JIEKENMO Poop Brown Emoticon Kawaii Colonoscopy Silly Funny Casual Unisex Novelty Fun Crew Socks Fashion Comfortable Men And Women Crazy Dress Socks

JIEKENMO$12.9279 rev

2y ago

Stall Mates Witch Hazel: Flushable Wipes Individually Wrapped Travel Friendly Soothing Witch Hazel Unscented with Cucumber Aloe and Chamomile (30 on-the-go singles)

Stall Mates$14.9712,873 rev

3y ago

Preparation H Totables Hemorrhoid Flushable Wipes with Witch Hazel for Skin Irritation Relief - 50 Count

Preparation H$42.984,530 rev

8y ago

What buyers say about colonoscopy

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Excellent product”

Advertised Vs Actual Product8%

“As Advertised”

Value For Money7%

“Worth it”

Ease Of Use7%

“Easy to Use”

Efficiency6%

“Effective”

Soothing Effect5%

“Works really well and soothed quickly”

Comfort-Overall5%

“Good comfort”

Taste-Overall5%

“Love this bone broth the taste is stunning”

Cleansing4%

“good for cleansing and some relief”

Soft Feel3%

“The wipes themselves are soft”

What buyers complain about

Size-Overall11%

“Too small”

Taste-Overall6%

“The taste of sour tinfoil lingered in my mouth for more than ten minutes”

Value For Money6%

“Quite overpriced”

Thickness6%

“Not very thick”

Moist/Dry5%

“each wipe is very dry”

Smell5%

“it smells almost rotten”

Quality-Overall5%

“Cheap made”

Ease Of Use4%

“Hardest to use”

Advertised Vs Actual Product3%

“So Beware it's false advertising”

Allergies3%

“I also get histamine rashes with my allergies”

Top return reasons

Advertised Vs Actual Product16%

Smell12%

Functionality-Overall9%

Value For Money7%

Moist/Dry7%

Dilute/Watery7%

Size-Overall6%

Suitability Dry Skin4%

Flavor4%

Motor Power3%

Common questions

Is colonoscopy profitable to sell on Amazon United States?: The niche generates $155K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (47/100).
How competitive is the colonoscopy niche?: 10 brands and 639 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in colonoscopy?: Top complaints mined from reviews: Size-Overall, Taste-Overall, Value For Money. The return rate is 0.0%.
What does it cost to enter the colonoscopy niche?: Listings span $4.83–$68.38; the average listing price is $22.66 (sweet spot $15–$100). The average incumbent carries 6,682 reviews — the moat a new listing must climb.