colon cancer test kit
Worth a lookShows a sweet-spot price point ($24.02 avg), but soft demand (-35.4% this quarter) keeps it on the watch list.
Avg price
Incredible$24.02avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great233.5avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.36–$75.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Market size
Good$331K$331K/yr · 190K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-35.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, colon cancer test kit is a $331K/yr Amazon United States market (190K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
colon cancer test kit market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $300K–$360K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 23.1%
- Avg brand age
- 55 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
19
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
10%
- Reese's ColoTest33%
- DIAGNOX HEALTH27%
- INDICAID17%
- Quest Diagnostics5%
- Instant-view5%
- EZ Detect4%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.4% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 1.7×
Top colon cancer test kit search terms
- cologuard colon cancer test kit34K/yr
- colon cancer test32K/yr
- cologuard16K/yr
- occult blood stool test kit12K/yr
- fit testing kit for colon cancer11K/yr
- fecal occult blood test9K/yr
- colon test kit6K/yr
- fit test8K/yr
- shield blood test for colon cancer2K/yr
- stool test kit6K/yr
Top colon cancer test kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Reeses ColoTest FIT Immunochemical Fecal Occult Blood Test Kit at Home 1 Ct Easy to Use Colon Health Screening Detects Hidden Blood in Stool 1-Minute Results 98.8% Accurate
Reese's ColoTest$16.694.1★260 rev
COLONOX At-Home Colon Screening Test Kit Easy to Use Fecal Occult Blood (FIT or FOB) Colon Test for Early Detection (1 Test)
DIAGNOX HEALTH$13.824.3★617 rev
INDICAID Immunochemical Fecal Occult Blood Test (iFOB) Colon Health screening at Home 1 Pack Test for Ulcers Polyps Colitis Accurate Degradable Sample Collecting Paper Inside.
INDICAID$10.824.2★129 rev
INDICAID Immunochemical Fecal Occult Blood Screening (iFOB) FIT Colon Health screening at Home 2 Pack Test for Ulcers Polyps Colitis Accurate and Easy at Home Sample Collecting Paper Inside.
INDICAID$20.284.0★56 rev
COLONOX At-Home Colon Screening Test Kit Easy to Use Fecal Occult Blood (FIT or FOB) Colon Test for Early Detection (3 Tests)
DIAGNOX HEALTH$23.754.3★617 rev
Newest
by launch date
WELLlife iFOB Immunochemical Fecal Occult Blood Test Colon Screening Test Kit Stool Test at Home Easy to Use 1 Test Detect Hidden Blood in 10 Minutes FOB Test for Home
WELL LIFE$9.3675 rev
FOB Test Bowel Test Kit immunochemical Fecal Occult Blood (iFOB) Home use and Stool Test for Ulcers Polyps Colitis (2 pcs)
Cwhole$16.570 rev
AnTester 2 Test Colorectal Cancer Screening (FOB) Test Kit - Easy-to-Use at-Home Fecal Occult Blood Test for Early Detection - Convenient and Reliable Colorectal Cancer Screening Tool
AnTester$16.7633 rev
INDICAID Immunochemical Fecal Occult Blood Test (iFOB) Colon Health screening at Home 1 Pack Test for Ulcers Polyps Colitis Accurate Degradable Sample Collecting Paper Inside.
INDICAID$10.82129 rev
INDICAID Immunochemical Fecal Occult Blood Screening (iFOB) FIT Colon Health screening at Home 2 Pack Test for Ulcers Polyps Colitis Accurate and Easy at Home Sample Collecting Paper Inside.
INDICAID$20.2856 rev
Trending
90-day click momentumCOLONOX At-Home Colon Screening Test Kit Easy to Use Fecal Occult Blood (FIT or FOB) Colon Test for Early Detection (1 Test)
DIAGNOX HEALTH$13.824.3★
FOB Test Bowel Test Kit immunochemical Fecal Occult Blood (iFOB) Home use and Stool Test for Ulcers Polyps Colitis (2 pcs)
Cwhole$16.570.0★
WELLlife iFOB Immunochemical Fecal Occult Blood Test Colon Screening Test Kit Stool Test at Home Easy to Use 1 Test Detect Hidden Blood in 10 Minutes FOB Test for Home
WELL LIFE$9.364.1★
COLONOX At-Home Colon Screening Test Kit Easy to Use Fecal Occult Blood (FIT or FOB) Colon Test for Early Detection (3 Tests)
DIAGNOX HEALTH$23.754.3★
Colorectal Diseases Test at-Home Immunochemical Fecal Occult Blood (iFOB) Colon Screening Test Kit 2 Pack
Sophbabio$21.583.5★
What buyers say about colon cancer test kit
What buyers praise and complain about, mined from review topics.What buyers love
“Convenient tests”
“Exact directions for use: use your imagination”
“The pricing is competitive”
“Product was accurate”
“As Described”
“Excellent product”
“Yes it worked great”
“Discrete and private use”
“It's a good pre-screen”
“This seems to be an effective way to detect the baddies in the colon”
What buyers complain about
“Because of the weird instructions”
“Trash”
“I would not recommend Indicaid for accuracy”
“Did not work”
“Don't buy home test if your doctor recommends testing”
“Waste of money”
“its ok. i have a history of digestive problems”
“What a waste of money”
“Thank God I didnt believe the test”
Top return reasons
Common questions
- Is colon cancer test kit profitable to sell on Amazon United States?
- The niche generates $331K/yr across 14 tracked products. 90-day search growth is -35.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the colon cancer test kit niche?
- 11 brands and 19 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in colon cancer test kit?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Quality-Overall, Measurement/Reading Accuracy. The return rate is 1.1%.
- When does demand for colon cancer test kit peak?
- Demand peaks in Feb–Mar; the busiest month runs 1.7× the quietest.
- What does it cost to enter the colon cancer test kit niche?
- Listings span $9.36–$75.08; the average listing price is $24.02 (sweet spot $15–$100). The average incumbent carries 234 reviews — the moat a new listing must climb.