Colon Cancer Test Kit

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $331K a year.

Searches, last 12 months

190K

Growth, 90 days vs prior 90

-35.4%

Conversion, latest week

7.3%

Market size, estimated

$331Ka year

Peak month

February1.7× the quietest month

Top search term

cologuard colon cancer test kit34K searches a year

Listings sell for $24.02 on average, from $9.36 to $75.08. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $24.02 that is $18K to $24K a year per listing.

Average price

$24.02inside the $15 to $100 sweet spot

Price range

$9.36–$75.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

$18K–$24K

Returns

1.1%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #44 within Home Tests. It carries 234 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

23.1%

Average rank

#44in Home Tests

Average rating

4.08 starsAmazon United States average 4.42 stars

Average reviews

234per listing

Listings tracked

14

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months