Colloidal Oatmeal

Shoppers searched for this 909K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

909K

Growth, 90 days vs prior 90

-0.7%

Conversion, latest week

15.6%

Market size, estimated

$2.2Ma year

Peak month

June2.4× the quietest month

Top search term

colloidal oatmeal260K searches a year

Listings sell for $15.33 on average, from $5.47 to $26.96. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 12,500 to 15,000 of them. At $15.33 that is $192K to $230K a year per listing.

Average price

$15.33inside the $15 to $100 sweet spot

Price range

$5.47–$26.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

12,500–15,000

Revenue per listing a year

$192K–$230K

Returns

0.4%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Eczema, Psoriasis & Rosacea Care. It carries 7,004 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#78in Eczema, Psoriasis & Rosacea Care

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

7,004per listing

Listings tracked

10

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

75 months