Collagen Type 2
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -11.6% this quarter, so Collagen Type 2 is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $957K/yr447K searches / yr
- 90-day growth
- -11.6%search demand this quarter
- Competition
- 59%top-5 click share · 11 brands · 43 sellers
Flapen Score
Collagen Type 2 against its category
The dotted line is the Health & Household average. Past it, Collagen Type 2 is stronger. Inside it, weaker.
Market
The Collagen Type 2 market on Amazon at a glance
Shoppers on Amazon United States searched for Collagen Type 2 447K times last year and spent an estimated $957K. The top 5 brands take 87% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 447K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $957K a year.
- Searches, last 12 months
- 447K
- Growth, 90 days vs prior 90
- -11.6%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $957Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- uc ii43K searches a year
02 · Price
A sale here is worth $25.94.
Listings sell for $25.94 on average, from $14.42 to $41.25. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $25.94 that is $32K to $39K a year per listing.
- Average price
- $25.94inside the $15 to $100 sweet spot
- Price range
- $14.42–$41.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $32K–$39K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #368 within Collagen. It carries 14,743 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #368in Collagen
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 14,743per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Collagen Type 2 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NOW Foods Supplements UC-II Type II Collagen with Undenatured Type II Collagen 120 Veg Capsules
- Price
- $34.23
- Rating
- 4.6/5
- Reviews
- 4,426
- Age
- 10y ago

NOW Foods Supplements UC-II Type II Collagen with Undenatured Type II Collagen 60 Veg Capsules
- Price
- $19.40
- Rating
- 4.6/5
- Reviews
- 4,426
- Age
- 16y ago

NOW Foods Supplements BioCell Collagen Hydrolyzed Type II Clinically Validated 120 Veg Capsules
- Price
- $23.24
- Rating
- 4.6/5
- Reviews
- 2,475
- Age
- 7y ago

Healthy Origins UC-II 40 mg 120 Veggie Capsules - Featuring Clinically Studied Undenatured Type II Collagen - Supports Joint Comfort Mobility & Flexibility - Non-GMO & Gluten-Free - 2 Month Supply
- Price
- $32.00
- Rating
- 4.4/5
- Reviews
- 2,484
- Age
- 9y ago

Nutricost UC-II Collagen 40mg 120 Capsules Gluten-Free GMO-Free
- Price
- $32.76
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Nutricost UC-II Collagen 40mg 120 Capsules Gluten-Free GMO-Free
- Price
- $32.76
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 8mo ago

Naturalis UC-II 40 mg 120 Softgels | Joint Health Mobility & Flexibility*
- Price
- $39.76
- Rating
- 4.6/5
- Reviews
- 192
- Age
- 5y ago

Vital Proteins Collagen Peptides Powder Advanced with Hyaluronic Acid & Vitamin C 20oz Collagen Protein Unflavored 27 Servings
- Price
- $41.25
- Rating
- 4.5/5
- Reviews
- 214,632
- Age
- 12y ago

NOW Foods Supplements UC-II Type II Collagen with Undenatured Type II Collagen 60 Veg Capsules
- Price
- $19.40
- Rating
- 4.6/5
- Reviews
- 4,426
- Age
- 16y ago

Youtheory Joint Collagen Advanced - Contains Undenatured Type II Collagen & Herbal Ingredients - Contains Bovine Source - Shellfish Free - 120 Tablets (60-Day Supply)
- Price
- $22.81
- Rating
- 4.4/5
- Reviews
- 2,175
- Age
- 12y ago
Newest
by launch date
Nutricost UC-II Collagen 40mg 120 Capsules Gluten-Free GMO-Free
- Price
- $32.76
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 8mo ago

Amazon Elements Collagen Complex Type II with Hyaluronic Acid 90 Capsules 3 Month Supply
- Price
- $16.34
- Rating
- 4.5/5
- Reviews
- 3,485
- Age
- 1y ago

Now Pets UC-II Advanced Joint Mobility for Dogs and Cats Veterinarian formulated Help Maintain Cartilage and Connective Tissue* 60 Chewable Tablets (60 Grams)
- Price
- $18.68
- Rating
- 4.4/5
- Reviews
- 174
- Age
- 3y ago

Now Foods Supplements Multi Collagen Protein Types I II & III Powder Bone Joint and Skin Health 16 oz (454 g)
- Price
- $27.13
- Rating
- 4.4/5
- Reviews
- 566
- Age
- 4y ago

Naturalis UC-II 40 mg 120 Softgels | Joint Health Mobility & Flexibility*
- Price
- $39.76
- Rating
- 4.6/5
- Reviews
- 192
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
43
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
9%
- NOW Foods62%
- Healthy Origins9%
- Naturalis7%
- Nutricost5%
- Jarrow Formulas4%
- Vital Vitamins3%
- Open — no brand owns it (5 brands, 9%)
Demand
Collagen Type 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Collagen Type 2 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- uc ii43K/yr
- collagen type 254K/yr
- type 2 collagen55K/yr
- uc ii collagen33K/yr
- now collagen21K/yr
- uc-ii16K/yr
- undenatured type ii collagen11K/yr
- type ii collagen17K/yr
- type 2 collagen powder16K/yr
- uc-ii collagen13K/yr
Reviews and returns
What reviews say buyers love and hate about Collagen Type 2
We read the reviews and the return reasons for every product selling here.
“Taste weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Collagen Type 2 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









