Is collagen shots profitable to sell on Amazon United States?

The niche generates $118K/yr across 22 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +27.9%. Flapen's verdict: Worth a look (54/100).

How competitive is the collagen shots niche?

19 brands and 38 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in collagen shots?

Top complaints mined from reviews: Taste-Overall, Value For Money, Leak-Proof. The return rate is 0.1%.

When does demand for collagen shots peak?

Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.

What does it cost to enter the collagen shots niche?

Listings span $11.93–$137.27; the average listing price is $46.05 (sweet spot $15–$100). The average incumbent carries 4,190 reviews — the moat a new listing must climb.

collagen shots

Worth a look

Shows low returns (0.1%), but a deep review moat (4,190 avg reviews) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$46.05

avg listing price — sweet spot $15–$100

Price range

Good$11.93–$137.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Growth

Good+27.9%

90-day search growth — must beat 0% to launch

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$118K

$118K/yr · 71K searches

Review moat

Bad4,189.86

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, collagen shots is a $118K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 54/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

collagen shots market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $115K–$138K; units × avg price
Conversion rate: 3.6%
Avg BSR: #615
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.2%
Avg brand age: 46 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

27%

NatureWise44%
TERRA ELMNT9%
Youtheory9%
Benjamin Button6%
Vita PLynxera3%
CJwellcare3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.9% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Open Trend

Top collagen shots search terms

collagen shots34K/yr +26.4%1.6% conv.
naturewise liquid collagen8K/yr +27.7%7.1% conv.
collagen shot9K/yr +43.8%1.6% conv.
marine collagen liquid7K/yr +27.1%2.2% conv.
liquid marine collagen7K/yr +17.6%2.0% conv.
nature wise liquid collagen4K/yr +32.1%6.5% conv.
liquid collagen renewal3K/yr +19.7%5.8% conv.

All search terms

Top collagen shots products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NatureWise Hydrolyzed Liquid Collagen for Women & Men 4000mg - High Absorption Type 1 & 3 Peptides with Biotin + Vitamin C + Vitamin B Complex & Hyaluronic Acid -Mixed Berry - 30 Tubes[30 Day Supply]

NatureWise$19.364.2★2,282 rev

NatureWise Hydrolyzed Liquid Collagen for Women & Men 4000mg - No Added Sugar - Multi Collagen Peptides + Biotin + Vitamin C + Vitamin B Complex & Hyaluronic Acid - Mango - 15.22 fl oz[45 Day Supply]

NatureWise$30.843.9★158 rev

Premium Liquid Collagen for Women Weight Loss & Beauty w. Hyaluronic Acid Biotin L-Carnitine Apple C Vinegar - Ultra Pure Multi Collagen Protein Shots Drink + Hair & Skin Liquid Vitamins - Colageno

TERRA ELMNT$26.634.4★4,018 rev

Youtheory Collagen Liquid - 5 000 mg Hydrolyzed Collagen Peptides - Supports Hair Nail Joint & Bone Health* - Berry Flavor - 1 oz Single Serve Packet Pack of 12

Youtheory$16.214.5★2,038 rev

NatureWise Hydrolyzed Liquid Collagen for Women & Men 4000mg - High Absorption Type 1 & 3 Peptides with Biotin + Vitamin C + Vitamin B Complex & Hyaluronic Acid -Mixed Berry - 10 Tubes[10 Day Supply]

NatureWise$11.934.2★2,282 rev

Newest

by launch date

Marine Collagen Peptides Liquid Drops Hydrolyzed Multi Type I & III Collagen w. Vitamin C E Grape Seed Extract for Joint Skin Hair & Nail Liquid Collagen High Absorption for Women Men Wild-Caught

Vita PLynxera$19.7628 rev

4mo ago

Marine Collagen Peptides Liquid Drops Hydrolyzed Multi Type I & III Collagen w. Hyaluronic Acid Biotin Vitamin C for Joint Skin Hair & Nail Liquid Marine Collagen High Absorption for Women Men

Scibalia$19.8526 rev

4mo ago

NatureWise Hydrolyzed Liquid Collagen for Women & Men 4000mg - No Added Sugar - Multi Collagen Peptides + Biotin + Vitamin C + Vitamin B Complex & Hyaluronic Acid - Mango - 15.22 fl oz[45 Day Supply]

NatureWise$30.84158 rev

7mo ago

Heivy Marine Liquid Collagen for Women 10000mg 133% Higher Absorption CoQ10 Biotin Vitamins USA GMP 3rd Party Tested Non-GMO Gluten Free 50mL 10 Bottles

Heivy$36.5528 rev

8mo ago

Benjamin Button 12 000mg Marine Collagen Liquid Shots| High Strength Hydrolyzed Marine Collagen Peptides w/Hyaluronic Acid & Vitamin C for Skin Hair & Joints | Mango 14 Daily Servings 30ml

Benjamin Button$30.14170 rev

1y ago

What buyers say about collagen shots

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall31%

“AMAZING TASTE”

Quality-Overall8%

“Great quality, exactly as described, and arrived on time”

Flavor6%

“Plus this has a palatable flavor”

Ease Of Use4%

“Easy and convenient”

Nutritional Content3%

“Very good protein”

Value For Money3%

“Reasonable price”

Skin Health3%

“skin is GLOWING”

Hair Growth2%

“Help the skin an hair”

Energy Level2%

“helps with energy”

Calcium2%

“It includes collagen peptides, biotin, vitamin C, B vitamins, hyaluronic acid, and silica, which are all things I like having in my body”

What buyers complain about

Taste-Overall24%

“doesnt taste right”

Value For Money5%

“Not worth it”

Leak-Proof4%

“The bottle was leaking”

Smell3%

“Smells like chemicals”

Flavor3%

“Intolerable flavor”

Sweetness2%

“Too sugary”

Functionality-Overall2%

“non effective”

Side Effects2%

“I get a headache”

Weight Loss2%

“No weight loss”

Acid Regulator/Stomach Ache Relief2%

“Upsets my stomach”

Top return reasons

Taste-Overall30%

Leak-Proof14%

Flavor10%

Nutritional Content6%

Ingredients-Overall4%

Smell4%

Contamination4%

Stale/Rotten/Spoiled4%

Sour3%

Advertised Vs Actual Product3%

Common questions

Is collagen shots profitable to sell on Amazon United States?: The niche generates $118K/yr across 22 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +27.9%. Flapen's verdict: Worth a look (54/100).
How competitive is the collagen shots niche?: 19 brands and 38 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in collagen shots?: Top complaints mined from reviews: Taste-Overall, Value For Money, Leak-Proof. The return rate is 0.1%.
When does demand for collagen shots peak?: Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.
What does it cost to enter the collagen shots niche?: Listings span $11.93–$137.27; the average listing price is $46.05 (sweet spot $15–$100). The average incumbent carries 4,190 reviews — the moat a new listing must climb.