Collagen Powder
MaybeShoppers spend an estimated $41.7M a year here. But the average product has 48,099 reviews to catch up to, so Collagen Powder is a Maybe.
- Flapen Score
- 63 / 100Top 6% of 14,768 Health & Household niches · +14 vs the category median of 4963
- Market size
- $41.7M/yr25.8M searches / yr
- 90-day growth
- -1.8%search demand this quarter
- Competition
- 51%top-5 click share · 18 brands · 607 sellers
Flapen Score
Collagen Powder against its category
The dotted line is the Health & Household average. Past it, Collagen Powder is stronger. Inside it, weaker.
Market
The Collagen Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Collagen Powder 25.8M times last year and spent an estimated $41.7M. The top 5 brands take 64% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 25.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41.7M a year.
- Searches, last 12 months
- 25.8M
- Growth, 90 days vs prior 90
- -1.8%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $41.7Ma year
- Peak month
- February1.3× the quietest month
- Top search term
- collagen7.2M searches a year
02 · Price
A sale here is worth $26.25.
Listings sell for $26.25 on average, from $9.38 to $46.48. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 50,000 to 60,000 of them. At $26.25 that is $1.3M to $1.6M a year per listing.
- Average price
- $26.25inside the $15 to $100 sweet spot
- Price range
- $9.38–$46.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 50,000–60,000
- Revenue per listing a year
- $1.3M–$1.6M
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Collagen. It carries 48,099 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Collagen
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 48,099per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Collagen Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vital Proteins Collagen Peptides Powder - Supports Hair Nail Skin Bone & Joint Health Unflavored Collagen Protein 9.33 OZ
- Price
- $19.29
- Rating
- 4.6/5
- Reviews
- 68,247
- Age
- 4y ago
Vital Proteins Collagen Peptides Powder Advanced with Hyaluronic Acid & Vitamin C 20oz Collagen Protein Unflavored 27 Servings
- Price
- $41.25
- Rating
- 4.5/5
- Reviews
- 214,632
- Age
- 12y ago
Vital Vitamins Multi Collagen Peptides Capsules for Women & Men - Type I II III V X Collagen Supplements - Grass-Fed Non-GMO - 150 Pills
- Price
- $22.63
- Rating
- 4.6/5
- Reviews
- 52,486
- Age
- 6y ago
Sports Research Collagen Peptides - Hydrolyzed Type 1 & 3 Collagen Powder Protein Supplement for Healthy Skin Nails & Joints - Easy Mixing Vital Nutrients & Proteins Collagen for Women & Men
- Price
- $30.68
- Rating
- 4.6/5
- Reviews
- 129,604
- Age
- 11y ago
Micro Ingredients Multi Collagen Pills 240 Capsules | Type I II III V X | Hydrolyzed Peptides with Biotin Hyaluronic Acid & Fat Soluble Vitamin C Complex | Non-GMO Filler Free
- Price
- $23.55
- Rating
- 4.6/5
- Reviews
- 6,962
- Age
- 2y ago
Trending
estimated 90-day click momentum
Sports Research Biotin-Infused Collagen Peptides Complex with Hyaluronic Acid 5 Multi Collagen Types for Hair Skin & Joint Support* - Gluten Free Non-GMO 90 Capsules
- Price
- $24.36
- Rating
- 4.6/5
- Reviews
- 411
- Age
- 9mo ago
SIGNILIFE Multi Collagen Peptides for Women & Men Hydrolyzed Collagen Peptides-Type I II III V X - with Hyaluronic Acid Vitamin C Biotin Supports Skin Hair Nail Non-GMO 280 Softgels
- Price
- $23.77
- Rating
- 4.5/5
- Reviews
- 814
- Age
- 1y ago
Premium Liquid Collagen for Women Weight Loss & Beauty w. Hyaluronic Acid Biotin L-Carnitine Apple C Vinegar - Ultra Pure Multi Collagen Protein Shots Drink + Hair & Skin Liquid Vitamins - Colageno
- Price
- $26.63
- Rating
- 4.4/5
- Reviews
- 4,018
- Age
- 2y ago
Vital Proteins Collagen Peptides Powder - Supports Hair Nail Skin Bone & Joint Health Unflavored Collagen Protein 9.33 OZ
- Price
- $19.29
- Rating
- 4.6/5
- Reviews
- 68,247
- Age
- 4y ago
Garden of Life Grass Fed Collagen Peptides Powder Unflavored Collagen Powder for Women Men Hair Skin Nails Joints Hydrolyzed Collagen Protein Supplements Collagen for Women & Men 28 Servings
- Price
- $27.10
- Rating
- 4.5/5
- Reviews
- 17,325
- Age
- 7y ago
Newest
by launch dateSports Research Biotin-Infused Collagen Peptides Complex with Hyaluronic Acid 5 Multi Collagen Types for Hair Skin & Joint Support* - Gluten Free Non-GMO 90 Capsules
- Price
- $24.36
- Rating
- 4.6/5
- Reviews
- 411
- Age
- 9mo ago
SIGNILIFE Multi Collagen Peptides for Women & Men Hydrolyzed Collagen Peptides-Type I II III V X - with Hyaluronic Acid Vitamin C Biotin Supports Skin Hair Nail Non-GMO 280 Softgels
- Price
- $23.77
- Rating
- 4.5/5
- Reviews
- 814
- Age
- 1y ago
Premium Liquid Collagen for Women Weight Loss & Beauty w. Hyaluronic Acid Biotin L-Carnitine Apple C Vinegar - Ultra Pure Multi Collagen Protein Shots Drink + Hair & Skin Liquid Vitamins - Colageno
- Price
- $26.63
- Rating
- 4.4/5
- Reviews
- 4,018
- Age
- 2y ago
VEV Multi Collagen Peptides Powder NSF Certified 16 oz Hydrolyzed Collagen Types I II III V & X with Hyaluronic Acid Biotin & Vitamin C Unflavored 41 Servings
- Price
- $18.90
- Rating
- 4.6/5
- Reviews
- 3,741
- Age
- 2y ago
Micro Ingredients Multi Collagen Pills 240 Capsules | Type I II III V X | Hydrolyzed Peptides with Biotin Hyaluronic Acid & Fat Soluble Vitamin C Complex | Non-GMO Filler Free
- Price
- $23.55
- Rating
- 4.6/5
- Reviews
- 6,962
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
607
Est. top-5 brand share
64%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 94%
Open market
32%
- Vital Proteins31%
- Micro Ingredients10%
- vital proteins10%
- Vital Vitamins7%
- Sports Research7%
- Youtheory5%
Demand
Collagen Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Collagen Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- collagen7.2M/yr
- collagen peptides6.3M/yr
- peptides1.5M/yr
- collagen powder2.1M/yr
- collagen for women1.6M/yr
- collagen supplements846K/yr
- collagen peptides powder1.1M/yr
- colageno hidrolizado for women1.2M/yr
- colageno912K/yr
- multi collagen peptides469K/yr
Reviews and returns
What reviews say buyers love and hate about Collagen Powder
We read the reviews and the return reasons for every product selling here.
“Has a chemical taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Collagen Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data