Collagen Powder
MaybeShoppers spend an estimated $41.7M a year here. But the average product has 48,099 reviews to catch up to, so Collagen Powder is a Maybe.
- Flapen Score
- 63 / 100Top 6% of 14,768 Health & Household niches · +14 vs the category median of 4963
- Market size
- $41.7M/yr25.8M searches / yr
- 90-day growth
- -1.8%search demand this quarter
- Competition
- 51%top-5 click share · 18 brands · 607 sellers
Flapen Score
Collagen Powder against its category
The dotted line is the Health & Household average. Past it, Collagen Powder is stronger. Inside it, weaker.
Market
The Collagen Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Collagen Powder 25.8M times last year and spent an estimated $41.7M. The top 5 brands take 64% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 25.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41.7M a year.
- Searches, last 12 months
- 25.8M
- Growth, 90 days vs prior 90
- -1.8%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $41.7Ma year
- Peak month
- February1.3× the quietest month
- Top search term
- collagen7.2M searches a year
02 · Price
A sale here is worth $26.25.
Listings sell for $26.25 on average, from $9.38 to $46.48. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 50,000 to 60,000 of them. At $26.25 that is $1.3M to $1.6M a year per listing.
- Average price
- $26.25inside the $15 to $100 sweet spot
- Price range
- $9.38–$46.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 50,000–60,000
- Revenue per listing a year
- $1.3M–$1.6M
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Collagen. It carries 48,099 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Collagen
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 48,099per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Collagen Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
607
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
51%
Top 20: 94%
Open market
32%
- Brand 131%
- Brand 210%
- Brand 310%
- Brand 47%
- Brand 57%
- Brand 65%
Demand
Collagen Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Collagen Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- collagen7.2M/yr
- collagen peptides6.3M/yr
- peptides1.5M/yr
- collagen powder2.1M/yr
- collagen for women1.6M/yr
- collagen supplements846K/yr
- collagen peptides powder1.1M/yr
- colageno hidrolizado for women1.2M/yr
- colageno912K/yr
- multi collagen peptides469K/yr
Reviews and returns
What reviews say buyers love and hate about Collagen Powder
We read the reviews and the return reasons for every product selling here.
“Has a chemical taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Collagen Powder questions
Answered from the same tracked data.









