Is collagen jelly profitable to sell on Amazon United States?

The niche generates $228K/yr across 31 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the collagen jelly niche?

18 brands and 39 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in collagen jelly?

Top complaints mined from reviews: Adhesion/Stickiness, Allergies, Functionality-Overall. The return rate is 1.3%.

When does demand for collagen jelly peak?

Demand peaks in Jul–Aug; the busiest month runs 4.6× the quietest.

What does it cost to enter the collagen jelly niche?

Listings span $9.94–$55.43; the average listing price is $23.76 (sweet spot $15–$100). The average incumbent carries 2,859 reviews — the moat a new listing must climb.

collagen jelly

Worth a look

Shows a sweet-spot price point ($23.76 avg), but soft demand (-2.8% this quarter) keeps it on the watch list.

Avg price

Incredible$23.76

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$9.94–$55.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$228K

$228K/yr · 296K searches

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,858.61

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, collagen jelly is a $228K/yr Amazon United States market (296K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 54/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

collagen jelly market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $238K–$297K; units × avg price
Conversion rate: 3.2%
Avg BSR: #550
Page quality: 0%
Prime: 97%
Sponsored: 94%
Out of stock: 7.5%
Avg brand age: 34 months
Avg seller age: 140 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

22%

FOODOLOGY27%
E EVERYDAZE18%
Baekje13%
WELLINUS8%
medicube7%
MIZON6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 4.6×

Open Trend

Top collagen jelly search terms

collagen jelly96K/yr +0.3%3.6% conv.
collagen jelly stick71K/yr +15.1%2.8% conv.
korean collagen jelly stick23K/yr +13.9%2.2% conv.
jelly collagen sticks8K/yr +39.7%2.1% conv.
collagen jelly snack5K/yr +8.8%1.6% conv.
korean jelly stick16K/yr -11.8%1.4% conv.
korean collagen jelly17K/yr -37.8%1.9% conv.
everydaze collagen jelly stick6K/yr +16.9%7.0% conv.
collagen jello5K/yr +19.3%1.1% conv.
collagen snacks6K/yr -7.2%0.9% conv.

All search terms

Top collagen jelly products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Korean Beauty Baekje Geumsan Womens Pomegranate Collagen Jelly Stick 5.1oz / 30 Count (5 Pack)

Baekje$30.484.4★776 rev

FOODOLOGY Coleology Cutting Stick Jelly (Pomegranate) Dietary Fiber Supplement for Healthy Weight Management Chia Seeds & Garcinia Cambogia Korean Beauty with Collagen 10 Sticks

FOODOLOGY$20.514.2★2,979 rev

FOODOLOGY Collagen Centella Jelly (Green Apple) Collagen Peptide with PDRN Biotin Vitamin A & E for Skin Glow Hair & Nails Korean Beauty Supplement 10 Sticks

FOODOLOGY$19.894.4★355 rev

EVERYDAZE Essential Collagen Solution Jelly Stick | Plant-Based | Peach | 10 Packs | Vitamins Minerals Antioxidants for Men & Women

E EVERYDAZE$14.354.6★145 rev

WELLINUS Korean Marine Collagen Jelly Sticks Pomegranate Marine Collagen Peptides for Glowing Skin Hair & Nails Anti-Aging Beauty Supplement Sugar-Free Halal & GMO-Free 25 Travel Packs

WELLINUS$34.184.7★155 rev

Newest

by launch date

LeafStory Collagen Glow Jelly- Orange Flavor Support Skin Hair & Nails Health Balanced Energy Vitality Supplement with Chia Seeds & NAD -17 Sticks

LeafStory$25.8443 rev

3mo ago

FOODOLOGY Coleology Cutting Stick Jelly (Pomegranate) Dietary Fiber Supplement for Healthy Weight Management Chia Seeds & Garcinia Cambogia Korean Beauty with Collagen 20 Sticks

FOODOLOGY$38.272,979 rev

8mo ago

REVO Collagen Jelly Korean Anti-Aging Plumping Formula with Hydrolyzed Collagen Niacinamide Hyaluronic Acid & Vitamin C Skincare for Glass Glow Skin Wrinkle Repair & Even Tone (1.76 Fl Oz)

REVOMADIC$17.04516 rev

10mo ago

KorGourmetta | Pomegranate Collagen Stick 20 Sticks 0.77oz(22g) | Korean Fruit Extract Daily Beauty No Sugar Added Portable On-the-Go Sticks |

KorGourmetta$16.3990 rev

1y ago

FOODOLOGY Collagen Centella Jelly (Green Apple) Collagen Peptide with PDRN Biotin Vitamin A & E for Skin Glow Hair & Nails Korean Beauty Supplement 10 Sticks

FOODOLOGY$19.89355 rev

1y ago

What buyers say about collagen jelly

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry14%

“Helps moisturize”

Soft Feel10%

“Glides on smooth”

Quality-Overall8%

“everything feels well-made”

Suitability Combination Skin8%

“it's good for sensitive skin”

Taste-Overall8%

“It tastes really yummy”

Brightness/Shine/Glow5%

“Gives a glow”

Suitability Dry Skin4%

“Great moisturizer for dry skin”

Value For Money3%

“Good buy”

Ease Of Use2%

“Easy to use”

Smell2%

“The fragrance is strong”

What buyers complain about

Adhesion/Stickiness10%

“Too much stickiness”

Allergies8%

“Allergic Reaction”

Functionality-Overall7%

“Did not work”

Moist/Dry6%

“doesnt hydrate”

Value For Money5%

“Too expensive”

Skin Health4%

“my skin starts to burn”

Oily/Greasy4%

“Very greasy”

Smell4%

“Very Strong Scent”

Suitability Dry Skin4%

“I have extremely dry skin”

Wrinkles3%

“doesnt help with wrinkles”

Top return reasons

Functionality-Overall12%

Adhesion/Stickiness12%

Advertised Vs Actual Product11%

Oily/Greasy9%

Moist/Dry8%

Smell7%

Texture/Consistency-Overall5%

Size-Overall5%