Colgate Ortho Defense Mouthwash

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months

14K

Growth, 90 days vs prior 90

-36.7%

Conversion, latest week

8.3%

Market size, estimated

$41Ka year

Peak month

January3.1× the quietest month

Top search term

phos flur mouthwash3K searches a year

Listings sell for $35.68 on average, from $12.33 to $60.90. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $35.68 that is $4K to $9K a year per listing.

Average price

$35.68inside the $15 to $100 sweet spot

Price range

$12.33–$60.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

$4K–$9K

Returns

0.3%of orders · Amazon United States median 2.1%

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #375 within Mouthwash. It carries 623 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings

0%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#375in Mouthwash

Average rating

4.80 starsAmazon United States average 4.42 stars

Average reviews

623per listing

Listings tracked

3

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

84 months