Is colgate ortho defense mouthwash profitable to sell on Amazon United States?

The niche generates $41K/yr across 3 tracked products. 90-day search growth is -36.7%. Flapen's verdict: Skip it (35/100).

How competitive is the colgate ortho defense mouthwash niche?

1 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in colgate ortho defense mouthwash?

Top complaints mined from reviews: Contamination. The return rate is 0.3%.

When does demand for colgate ortho defense mouthwash peak?

Demand peaks in Jan–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the colgate ortho defense mouthwash niche?

Listings span $12.33–$60.90; the average listing price is $35.68 (sweet spot $15–$100). The average incumbent carries 623 reviews — the moat a new listing must climb.

colgate ortho defense mouthwash

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$35.68

avg listing price — sweet spot $15–$100

Price range

Great$12.33–$60.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good622.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$41K

$41K/yr · 14K searches

Growth

Bad-36.7%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, colgate ortho defense mouthwash is a $41K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 35/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

colgate ortho defense mouthwash market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $54K–$71K; units × avg price
Conversion rate: 8.3%
Avg BSR: #375
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 0.0%
Avg brand age: 84 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Colgate100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.7% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top colgate ortho defense mouthwash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Colgate Ortho Defense Phos-Flur Anticavity Mouthwash Alcohol Free Mouthwash for Braces Made with Fluoride and Phosphate to Reduce White Spots and Help Prevent Cavities Mint 16.9 Fl Oz Bottle

Colgate$12.334.7★1,452 rev

Colgate Phos-Flur Anti-Cavity Fluoride Rinse Mint 16 oz (Pack of 3)

Colgate$33.814.8★401 rev

Colgate Phos-Flur Anti-Cavity Fluoride Rinse Mint 16 oz (Pack of 6)

Colgate$60.904.9★15 rev

Newest

by launch date

Colgate Phos-Flur Anti-Cavity Fluoride Rinse Mint 16 oz (Pack of 6)

Colgate$60.9015 rev

10y ago

Colgate Phos-Flur Anti-Cavity Fluoride Rinse Mint 16 oz (Pack of 3)

Colgate$33.81401 rev

12y ago

Colgate Ortho Defense Phos-Flur Anticavity Mouthwash Alcohol Free Mouthwash for Braces Made with Fluoride and Phosphate to Reduce White Spots and Help Prevent Cavities Mint 16.9 Fl Oz Bottle

Colgate$12.331,452 rev

19y ago

What buyers say about colgate ortho defense mouthwash

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall42%

“quality product”

Cleansing25%

“Deep cleaning”

Efficiency22%

“Works Well”

Ease Of Use6%

“Its easy to use”

Advertised Vs Actual Product6%

“overall it does what its supposed to do”

What buyers complain about

Contamination100%

“This thing attracts ants”

Top return reasons

Leak-Proof27%

Advertised Vs Actual Product23%

Smell14%

Stain Resistance11%

Ingredients-Overall5%

Residue5%

Color5%

Ease Of Use5%

Value For Money5%

Color Fading/Discoloration2%

Common questions

Is colgate ortho defense mouthwash profitable to sell on Amazon United States?: The niche generates $41K/yr across 3 tracked products. 90-day search growth is -36.7%. Flapen's verdict: Skip it (35/100).
How competitive is the colgate ortho defense mouthwash niche?: 1 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in colgate ortho defense mouthwash?: Top complaints mined from reviews: Contamination. The return rate is 0.3%.
When does demand for colgate ortho defense mouthwash peak?: Demand peaks in Jan–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the colgate ortho defense mouthwash niche?: Listings span $12.33–$60.90; the average listing price is $35.68 (sweet spot $15–$100). The average incumbent carries 623 reviews — the moat a new listing must climb.