Is colgate 360 toothbrush medium profitable to sell on Amazon United States?

The niche generates $46K/yr across 10 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -93.1%. Flapen's verdict: Skip it (33/100).

How competitive is the colgate 360 toothbrush medium niche?

8 brands and 11 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in colgate 360 toothbrush medium?

Top complaints mined from reviews: Ease Of Cleaning, Value For Money, Functionality-Overall. The return rate is 4.1%.

When does demand for colgate 360 toothbrush medium peak?

Demand peaks in Apr–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the colgate 360 toothbrush medium niche?

Listings span $29.06–$276.07; the average listing price is $68.48 (sweet spot $15–$100). The average incumbent carries 1,323 reviews — the moat a new listing must climb.

colgate 360 toothbrush medium

Skip it

Soft demand (-93.1% this quarter) — this niche doesn't clear our bar today.

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Avg price

Great$68.48

avg listing price — sweet spot $15–$100

Review moat

Good1,322.8

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Price range

Okay$29.06–$276.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Competition

Bad72%

top-5 click share — a locked-up shelf

Market size

Bad$46K

$46K/yr · 36K searches

Growth

Bad-93.1%

90-day search growth — must beat 0% to launch

Signals Quality Gap High Price

According to Flapen's Amazon United States niche tracking, colgate 360 toothbrush medium is a $46K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Apr–Dec. Verdict: Skip it — 33/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

colgate 360 toothbrush medium market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $34K–$51K; units × avg price
Conversion rate: 1.8%
Avg BSR: #38
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 22.4%
Avg brand age: 39 months
Avg seller age: 187 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

V-WHITE37%
ELOTAME15%
autobrush12%
SVKCO10%
Feno10%
yeklike9%
Open — no brand owns it (2 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -93.1% search growth over the last 90 days.

Peak months: Apr, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top colgate 360 toothbrush medium search terms

adhd toothbrush adult3K/yr -23.6%1.7% conv.
moon white toothbrush3K/yr -75.9%0.9% conv.
moonwhite toothbrush2K/yr -76.0%1.0% conv.
hatmeo ultrasonic toothbrush2K/yr -75.3%1.5% conv.
sonic smile 3605K/yr -92.5%1.1% conv.
glowsmile smart brush9K/yr -98.3%1.4% conv.
udentalpro cepillo5K/yr -97.3%0.0% conv.
awellon toothbrush2K/yr -96.2%0.0% conv.
awellon one toothbrush2K/yr -97.1%0.0% conv.
glow smile toothbrush3K/yr -98.4%0.0% conv.

All search terms

Top colgate 360 toothbrush medium products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

V-WHITE Adults Auto Brush Ultrasonic U-Shaped Toothbrush 360 Teeth Cleaning Hands-Free Electric Autobrush Gum Protection Waterproof IPX7 Wireless Charging

V-WHITE$40.603.4★5,502 rev

ELOTAME Sonic Electric U Shaped Toothbrush for Adults Automatic Full Mouth Cleaning Toothbrush 360 Stain Removal IPX7 Waterproof Rechargeable

ELOTAME$29.763.2★33 rev

SVKCO Ultrasonic Toothbrush for Adult Automatic Toothbrush 30 Automatic Timer Wireless Charging Washable Travel Home Dual-use

SVKCO$30.550.0★0 rev

Feno Smartbrush Electric Toothbrush for Adults Oscillating Rechargeable

Feno$276.073.9★194 rev

V-WHITE Adults Auto Brush Ultrasonic U-Shaped Toothbrush 360 Teeth Cleaning Hands-Free Electric Autobrush Gum Protection Waterproof IPX7 Wireless Charging

V-WHITE$38.813.4★5,502 rev

Newest

by launch date

yeklike Sonic Electric U Shaped Toothbrush for Adults Automatic Full Mouth Cleaning Toothbrush 360 Stain Removal IPX7 Waterproof Rechargeable 3 U-Shape & 2 Straight Brush Heads

yeklike$29.06144 rev

2mo ago

ELOTAME Sonic Electric U Shaped Toothbrush for Adults Automatic Full Mouth Cleaning Toothbrush 360 Stain Removal IPX7 Waterproof Rechargeable

ELOTAME$29.7633 rev

3mo ago

SVKCO Ultrasonic Toothbrush for Adult Automatic Toothbrush 30 Automatic Timer Wireless Charging Washable Travel Home Dual-use

SVKCO$30.550 rev

4mo ago

RONGCHUANG Automatic Toothbrush for Adults Ultrasonic Toothbrush with Soft Bristles Rechargeable Portable 30 Automatic Timer Wireless Charging Washable Dual-Use for Travel Home (White)

RONGCHUANG$31.0622 rev

9mo ago

Autobrush Sonic Pro Electric Toothbrush Only ADA Accepted U-Shaped Brush Clinically Proven Up to 5.1X Better Cleaning 30-Second Full Mouth 360 Clean Rechargeable Waterproof Black Mens Regular

autobrush$86.49695 rev

11mo ago

What buyers say about colgate 360 toothbrush medium

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use19%

“I like how easy the process is”

Tooth Brightening8%

“Well, I'd like to say that my teeth are fantastically white and bright,”

Ease Of Cleaning8%

“Excellent Clean”

Quality-Overall8%

“Great product for”

Cleansing6%

“Cleans Amazing”

Value For Money6%

“the price was reasonable”

Design-Overall4%

“Such a cool design”

Comfort-Overall4%

“Very comfortable”

Battery Life3%

“The battery life is great”

Size-Overall3%

“Great fit”

What buyers complain about

Ease Of Cleaning13%

“Does not clean teeth at all”

Value For Money11%

“Waste of money”

Functionality-Overall10%

“Doesnt work as expected”

Durability8%

“Died after 3 months”

Charging7%

“Just stopped working, wont charge”

Ease Of Use5%

“It takes a little bit of getting used to”

Size-Overall4%

“the brush doesn't quite fit my mouth”

Quality-Overall3%

“bad quality”

Advertised Vs Actual Product3%

“Doesnt work as expected”

Design-Overall3%

“Flawed by design”

Top return reasons

Functionality-Overall29%

Size-Overall17%

Advertised Vs Actual Product15%

Charging8%

Ease Of Cleaning6%

Comfort-Overall4%

Defective Material/Parts4%

Value For Money3%

Quality-Overall2%

Product Condition2%

Common questions

Is colgate 360 toothbrush medium profitable to sell on Amazon United States?: The niche generates $46K/yr across 10 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -93.1%. Flapen's verdict: Skip it (33/100).
How competitive is the colgate 360 toothbrush medium niche?: 8 brands and 11 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in colgate 360 toothbrush medium?: Top complaints mined from reviews: Ease Of Cleaning, Value For Money, Functionality-Overall. The return rate is 4.1%.
When does demand for colgate 360 toothbrush medium peak?: Demand peaks in Apr–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the colgate 360 toothbrush medium niche?: Listings span $29.06–$276.07; the average listing price is $68.48 (sweet spot $15–$100). The average incumbent carries 1,323 reviews — the moat a new listing must climb.