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Cold Sore Laser

Fail

Demand is soft, at -12.9% this quarter, so Cold Sore Laser is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$387K/yr82K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
71%top-5 click share · 9 brands · 14 sellers

Flapen Score

Cold Sore Laser against its category

The dotted line is the Health & Household average. Past it, Cold Sore Laser is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cold Sore Laser market on Amazon at a glance

Shoppers on Amazon United States searched for Cold Sore Laser 82K times last year and spent an estimated $387K. The top 5 brands take 90% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $387K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
4.3%
Market size, estimated
$387Ka year
Peak month
July1.3× the quietest month
Top search term
cold sore laser9K searches a year

02 · Price

A sale here is worth $108.90.

Listings sell for $108.90 on average, from $13.06 to $342.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $108.90 that is $11K to $27K a year per listing.

Average price
$108.90above the $15 to $100 sweet spot
Price range
$13.06–$342.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$11K–$27K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.2% of listings are out of stock. The average listing ranks #1,726 within Light Therapy. It carries 1,241 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
26.2%
Average rank
#1,726in Light Therapy
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,241per listing
Listings tracked
15

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Cold Sore Laser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

14

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

5%

  • Brand 124%
  • Brand 220%
  • Brand 319%
  • Brand 413%
  • Brand 513%
  • Brand 65%
  • Open — no brand owns it (3 brands, 5%)

Demand

Cold Sore Laser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cold Sore Laser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cold sore laser9K/yr
  • luminance red8K/yr
  • cold sore red light therapy9K/yr
  • luminance red cold sore treatment device5K/yr
  • red light therapy for cold sores7K/yr
  • cold sore red light5K/yr
  • cold sore device4K/yr
  • cold sore light5K/yr
  • herpotherm6K/yr
  • red light cold sore treatment2K/yr

Reviews and returns

What reviews say buyers love and hate about Cold Sore Laser

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Cold Relief”
10%of negative reviews mention “Adhesion/Stickiness”
0.3%of orders come back
“They're very sticky”
A buyer, on “Adhesion/Stickiness”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cold Sore Laser questions

Answered from the same tracked data.