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Cold Snap

Fail

Demand is soft, at -53.3% this quarter, so Cold Snap is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$1.1M/yr48K searches / yr
90-day growth
-53.3%search demand this quarter
Competition
83%top-5 click share · 4 brands · 25 sellers

Flapen Score

Cold Snap against its category

The dotted line is the Health & Household average. Past it, Cold Snap is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cold Snap market on Amazon at a glance

Shoppers on Amazon United States searched for Cold Snap 48K times last year and spent an estimated $1.1M. All 4 brands take every click. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 18.5% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.5% of those searches ended in a purchase. Searches in the last 90 days moved -53.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-53.3%
Conversion, latest week
18.5%
Market size, estimated
$1.1Ma year
Peak month
August6.0× the quietest month
Top search term
cold snap37K searches a year

02 · Price

A sale here is worth $130.41.

Listings sell for $130.41 on average, from $17.80 to $235.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At $130.41 that is $163K to $196K a year per listing.

Average price
$130.41above the $15 to $100 sweet spot
Price range
$17.80–$235.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,250–1,500
Revenue per listing a year
$163K–$196K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #232 within Allergy, Sinus & Asthma. It carries 231 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#232in Allergy, Sinus & Asthma
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
231per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 119 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
119 months

Products

Top Cold Snap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 222%
  • Brand 317%
  • Brand 414%

Demand

Cold Snap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 6.0×

Search terms

Top Cold Snap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cold snap37K/yr
  • cold snap capsules3K/yr
  • cold snap herbal supplement7K/yr

Reviews and returns

What reviews say buyers love and hate about Cold Snap

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Cold Relief”
33%of negative reviews mention “Dosage”
0.1%of orders come back
“And take an extra dosage if I start feeling ill or exposed to someone who was”
A buyer, on “Dosage”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cold Snap questions

Answered from the same tracked data.