Cold Remedy
MaybeBuyers convert on 20.2% of searches. But the top 5 brands take 98% of clicks, so Cold Remedy is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $4.1M/yr1.5M searches / yr
- 90-day growth
- -37.9%search demand this quarter
- Competition
- 55%top-5 click share · 6 brands · 83 sellers
Flapen Score
Cold Remedy against its category
The dotted line is the Health & Household average. Past it, Cold Remedy is stronger. Inside it, weaker.
Market
The Cold Remedy market on Amazon at a glance
Shoppers on Amazon United States searched for Cold Remedy 1.5M times last year and spent an estimated $4.1M. The top 5 brands take 98% of clicks. Demand peaks in Apr–May. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 20.2% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -37.9%
- Conversion, latest week
- 20.2%
- Market size, estimated
- $4.1Ma year
- Peak month
- May4.9× the quietest month
- Top search term
- dayquil932K searches a year
02 · Price
A sale here is worth $14.02.
Listings sell for $14.02 on average, from $5.66 to $34.09. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 12,500 to 15,000 of them. At $14.02 that is $175K to $210K a year per listing.
- Average price
- $14.02under the $15 to $100 sweet spot
- Price range
- $5.66–$34.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $175K–$210K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #247 within Cough & Cold. It carries 3,272 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #247in Cough & Cold
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 3,272per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Cold Remedy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
83
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
55%
Top 20: 99%
Open market
0%
- Brand 157%
- Brand 228%
- Brand 38%
- Brand 44%
- Brand 52%
- Brand 62%
Demand
Cold Remedy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 4.9×
Search terms
Top Cold Remedy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dayquil932K/yr
- dayquil severe cold and flu105K/yr
- dayquil liquid gels107K/yr
- daytime cold and flu80K/yr
- dayquil cold and flu20K/yr
- daytime cold medicine24K/yr
- dayquil liquid35K/yr
- day quil30K/yr
- dayquil pills23K/yr
- dayquil severe21K/yr
Reviews and returns
What reviews say buyers love and hate about Cold Remedy
We read the reviews and the return reasons for every product selling here.
“Tastes horrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cold Remedy questions
Answered from the same tracked data.









