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Cold Remedy

Maybe

Buyers convert on 20.2% of searches. But the top 5 brands take 98% of clicks, so Cold Remedy is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$4.1M/yr1.5M searches / yr
90-day growth
-37.9%search demand this quarter
Competition
55%top-5 click share · 6 brands · 83 sellers

Flapen Score

Cold Remedy against its category

The dotted line is the Health & Household average. Past it, Cold Remedy is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cold Remedy market on Amazon at a glance

Shoppers on Amazon United States searched for Cold Remedy 1.5M times last year and spent an estimated $4.1M. The top 5 brands take 98% of clicks. Demand peaks in Apr–May. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 20.2% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-37.9%
Conversion, latest week
20.2%
Market size, estimated
$4.1Ma year
Peak month
May4.9× the quietest month
Top search term
dayquil932K searches a year

02 · Price

A sale here is worth $14.02.

Listings sell for $14.02 on average, from $5.66 to $34.09. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 12,500 to 15,000 of them. At $14.02 that is $175K to $210K a year per listing.

Average price
$14.02under the $15 to $100 sweet spot
Price range
$5.66–$34.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
12,500–15,000
Revenue per listing a year
$175K–$210K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #247 within Cough & Cold. It carries 3,272 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#247in Cough & Cold
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
3,272per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Cold Remedy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

83

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

0%

  • Brand 157%
  • Brand 228%
  • Brand 38%
  • Brand 44%
  • Brand 52%
  • Brand 62%

Demand

Cold Remedy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 4.9×

Search terms

Top Cold Remedy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dayquil932K/yr
  • dayquil severe cold and flu105K/yr
  • dayquil liquid gels107K/yr
  • daytime cold and flu80K/yr
  • dayquil cold and flu20K/yr
  • daytime cold medicine24K/yr
  • dayquil liquid35K/yr
  • day quil30K/yr
  • dayquil pills23K/yr
  • dayquil severe21K/yr

Reviews and returns

What reviews say buyers love and hate about Cold Remedy

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
18%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tastes horrible”
A buyer, on “Taste-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Cold Remedy questions

Answered from the same tracked data.