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Cold Prevention and Immune Support

Fail

Demand is soft, at -42.1% this quarter, so Cold Prevention and Immune Support is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$565K/yr91K searches / yr
90-day growth
-42.1%search demand this quarter
Competition
67%top-5 click share · 9 brands · 659 sellers

Flapen Score

Cold Prevention and Immune Support against its category

The dotted line is the Health & Household average. Past it, Cold Prevention and Immune Support is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cold Prevention and Immune Support market on Amazon at a glance

Shoppers on Amazon United States searched for Cold Prevention and Immune Support 91K times last year and spent an estimated $565K. The top 5 brands take 93% of clicks. Demand peaks in Mar. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $565K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-42.1%
Conversion, latest week
11.7%
Market size, estimated
$565Ka year
Peak month
March9.7× the quietest month
Top search term
zinc cold remedy16K searches a year

02 · Price

A sale here is worth $52.89.

Listings sell for $52.89 on average, from $4.83 to $852.27. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $52.89 that is $26K to $40K a year per listing.

Average price
$52.89inside the $15 to $100 sweet spot
Price range
$4.83–$852.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$26K–$40K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #185 within Single Homeopathic Remedies. It carries 16,959 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#185in Single Homeopathic Remedies
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
16,959per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Cold Prevention and Immune Support products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

659

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

5%

  • Brand 175%
  • Brand 28%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Cold Prevention and Immune Support search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 9.7×

Search terms

Top Cold Prevention and Immune Support search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zinc cold remedy16K/yr
  • cold prevention17K/yr
  • zic8K/yr
  • zinc for colds11K/yr
  • cold prevention and immune support14K/yr
  • cold shortening medicine7K/yr
  • zcam medicine4K/yr
  • zcam4K/yr
  • zica5K/yr
  • zican4K/yr

Reviews and returns

What reviews say buyers love and hate about Cold Prevention and Immune Support

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Cold Relief”
13%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Mild taste”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cold Prevention and Immune Support questions

Answered from the same tracked data.