Cold Prevention and Immune Support
FailDemand is soft, at -42.1% this quarter, so Cold Prevention and Immune Support is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $565K/yr91K searches / yr
- 90-day growth
- -42.1%search demand this quarter
- Competition
- 67%top-5 click share · 9 brands · 659 sellers
Flapen Score
Cold Prevention and Immune Support against its category
The dotted line is the Health & Household average. Past it, Cold Prevention and Immune Support is stronger. Inside it, weaker.
Market
The Cold Prevention and Immune Support market on Amazon at a glance
Shoppers on Amazon United States searched for Cold Prevention and Immune Support 91K times last year and spent an estimated $565K. The top 5 brands take 93% of clicks. Demand peaks in Mar. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 11.7% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $565K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -42.1%
- Conversion, latest week
- 11.7%
- Market size, estimated
- $565Ka year
- Peak month
- March9.7× the quietest month
- Top search term
- zinc cold remedy16K searches a year
02 · Price
A sale here is worth $52.89.
Listings sell for $52.89 on average, from $4.83 to $852.27. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $52.89 that is $26K to $40K a year per listing.
- Average price
- $52.89inside the $15 to $100 sweet spot
- Price range
- $4.83–$852.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $26K–$40K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #185 within Single Homeopathic Remedies. It carries 16,959 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #185in Single Homeopathic Remedies
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 16,959per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 91 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 91 months
Products
Top Cold Prevention and Immune Support products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Zicam Cold Remedy RapidMelts Homeopathic Cold Shortening Relief with Zinc for Nasal Congestion NonDrowsy Citrus 25 Count
- Price
- $10.01
- Rating
- 4.8/5
- Reviews
- 11,956
- Age
- 18y ago

Zicam Cold Remedy Zinc RapidMelts Elderberry Citrus Flavor Homeopathic Cold Shortening Medicine Shortens Cold Duration 25 Count
- Price
- $10.35
- Rating
- 4.8/5
- Reviews
- 3,187
- Age
- 6y ago

Zicam Cold Remedy Zinc Medicated Fruit Drops Ultimate Orange 25 Count (Pack of 1)
- Price
- $8.76
- Rating
- 4.8/5
- Reviews
- 3,724
- Age
- 7y ago

Zicam Cold Remedy No-Drip Nasal Spray with Cooling Menthol & Eucalyptus Homeopathic Zinc-Free Pre-Cold Medicine Shortens Cold Duration 0.5 Ounce
- Price
- $9.67
- Rating
- 4.7/5
- Reviews
- 5,616
- Age
- 12y ago

Boiron Oscillococcinum for Relief from Flu-Like Symptoms of Body Aches Headache Fever Chills and Fatigue - 30 Doses
- Price
- $25.16
- Rating
- 4.8/5
- Reviews
- 23,412
- Age
- 15y ago
Trending
estimated 90-day click momentum
Zicam Cold Remedy Zinc Lozenges 25 Count
- Price
- $12.12
- Rating
- 4.6/5
- Reviews
- 211
- Age
- 4y ago

Z CAM E2C Professional 4K Cinema Camera 30 fps PoE
- Price
- $852.27
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 6y ago

Emergen-C Immune Plus Crystals On-the-Go Immune Support Supplement with Vitamin C Vitamin D B Vitamins Zinc and Manganese Berry Lemonade Back to School Essentials - 28 Stick Packs
- Price
- $15.35
- Rating
- 4.8/5
- Reviews
- 1,677
- Age
- 2y ago

Zicam Cold Remedy Zinc Medicated Fruit Drops Ultimate Orange 25 Count (Pack of 1)
- Price
- $8.76
- Rating
- 4.8/5
- Reviews
- 3,724
- Age
- 7y ago

Cold-EEZE Natural Cherry Zinc Lozenges Homeopathic Cold Remedy Reduces Duration of the Common Cold Sore Throat Cough Congestion and Post Nasal Drip 25 Count
- Price
- $8.15
- Rating
- 4.7/5
- Reviews
- 2,391
- Age
- 5y ago
Newest
by launch date
Zicam Cold Remedy Original + Nighttime RapidMelts Combo Pack 25 Count
- Price
- $10.43
- Rating
- 4.7/5
- Reviews
- 369
- Age
- 1y ago

Emergen-C Immune Plus Crystals On-the-Go Immune Support Supplement with Vitamin C Vitamin D B Vitamins Zinc and Manganese Berry Lemonade Back to School Essentials - 28 Stick Packs
- Price
- $15.35
- Rating
- 4.8/5
- Reviews
- 1,677
- Age
- 2y ago

Zicam Daily Immune Support Gummy Supplement Zinc Vitamin C and Vitamin D Citrus Strawberry Flavor 70 Count
- Price
- $11.21
- Rating
- 4.8/5
- Reviews
- 1,497
- Age
- 4y ago

Zicam Cold Remedy Zinc Lozenges 25 Count
- Price
- $12.12
- Rating
- 4.6/5
- Reviews
- 211
- Age
- 4y ago

Natures Bounty Zinc 50mg Immune Support & Antioxidant Supplement Promotes Skin Health 1 Caplet Per Day Gluten Free 250 Vegetarian Caplets
- Price
- $8.48
- Rating
- 4.7/5
- Reviews
- 214,978
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
659
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
5%
- Zicam75%
- Boiron8%
- Cold-Eeze5%
- Airborne3%
- Nature's Bounty3%
- Emergen-C2%
- Open — no brand owns it (3 brands, 5%)
Demand
Cold Prevention and Immune Support search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 9.7×
Search terms
Top Cold Prevention and Immune Support search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- zinc cold remedy16K/yr
- cold prevention17K/yr
- zic8K/yr
- zinc for colds11K/yr
- cold prevention and immune support14K/yr
- cold shortening medicine7K/yr
- zcam medicine4K/yr
- zcam4K/yr
- zica5K/yr
- zican4K/yr
Reviews and returns
What reviews say buyers love and hate about Cold Prevention and Immune Support
We read the reviews and the return reasons for every product selling here.
“Mild taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cold Prevention and Immune Support questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









