Is colace gummies profitable to sell on Amazon United States?

The niche generates $241K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Skip it (49/100).

How competitive is the colace gummies niche?

4 brands and 38 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in colace gummies?

Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Regulates Digestion. The return rate is 0.0%.

When does demand for colace gummies peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the colace gummies niche?

Listings span $12.32–$35.67; the average listing price is $19.37 (sweet spot $15–$100). The average incumbent carries 2,518 reviews — the moat a new listing must climb.

colace gummies

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible19.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$19.37

avg listing price — sweet spot $15–$100

Price range

Great$12.32–$35.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$241K

$241K/yr · 65K searches

Review moat

Okay2,517.67

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.4%

90-day search growth — must beat 0% to launch

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, colace gummies is a $241K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

colace gummies market data

Units sold / yr: 13K–15K; avg 2,500–3,000/product
Revenue / yr: $242K–$291K; units × avg price
Conversion rate: 19.1%
Avg BSR: #177
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 3.1%
Avg brand age: 68 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Colace88%
GeriCare5%
Senokot4%
OLLY4%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +4.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top colace gummies search terms

colace gummies31K/yr +1.5%21.9% conv.
stool softener gummies20K/yr +9.0%8.7% conv.
colace gummies stool softener5K/yr +5.0%25.5% conv.
stool softeners gummies4K/yr +3.6%7.2% conv.
colace stool softener gummies3K/yr +54.6%17.4% conv.
chewable stool softener for adults2K/yr -38.1%6.9% conv.

All search terms

Top colace gummies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Colace Stool Softener Gummies Berry Flavored 60 Count Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand

Colace$20.024.5★2,196 rev

Colace Stool Softener Soft Chews 42 Count Gentle Constipation Relief No.1 Doctor Recommended Stool Softener Brand Mixed Berry

Colace$19.344.4★430 rev

Colace Stool Softener Gummies Berry Flavored 60 Count (Pack of 2) Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand

Colace$35.674.5★2,196 rev

GeriCare Stool Softener Gummies Compare to Colace Stool Softener Gummy Magnesium Citrate Laxative Vegan Gluten-Free Berry Flavor for Gentle Constipation Relief & Digestive Health 60 Count (1pk)

GeriCare$13.094.1★60 rev

Senokot Dietary Supplement Laxative Gummies 60 Count Constipation Relief Natural Senna Extract Gentle Overnight Laxatives for Constipation Relief Mixed Berry Flavor

Senokot$15.764.5★8,638 rev

Newest

by launch date

Colace Stool Softener Gummies Berry Flavored 60 Count (Pack of 2) Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand

Colace$35.672,196 rev

11mo ago

GeriCare Stool Softener Gummies Compare to Colace Stool Softener Gummy Magnesium Citrate Laxative Vegan Gluten-Free Berry Flavor for Gentle Constipation Relief & Digestive Health 60 Count (1pk)

GeriCare$13.0960 rev

1y ago

Colace Stool Softener Soft Chews 42 Count Gentle Constipation Relief No.1 Doctor Recommended Stool Softener Brand Mixed Berry

Colace$19.34430 rev

1y ago

Colace Stool Softener Gummies Berry Flavored 60 Count Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand

Colace$20.022,196 rev

2y ago

OLLY Keep it Movin Gummy Supplement Occasional Constipation Support * Rhubarb Prune Amla Extracts - Plum Berry Flavored 15 Day Supply - 30 Count

OLLY$12.321,586 rev

3y ago

What buyers say about colace gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall24%

“Great taste”

Quality-Overall11%

“Excellent Product”

Efficiency7%

“Pills work better”

Soft Feel6%

“12 hours later I had the smoothest”

Regulates Digestion6%

“The jury is still out on how much it helps with constipation”

Value For Money4%

“Ease of use value for money”

Flavor4%

“yummy flavor”

Advertised Vs Actual Product4%

“Works better than expected”

Dosage4%

“Works well just follow dosing instructions”

Ease Of Use4%

“Ease of use value for money”

What buyers complain about

Taste-Overall22%

“Taste is nasty”

Functionality-Overall22%

“Doesn't work”

Regulates Digestion5%

“Causes more problems with your stomach”

Value For Money4%

“overpriced”

Hard Feel4%

“They are rock hard”

Texture/Consistency-Overall3%

“The texture is not soft chew”

Flavor3%

“they do have a prune flavor so I see why my oldest doesnt like it”

Dosage3%

“it was difficult to get her to take any pills”

Strength2%

“Not for the weak”

Allergies2%

“Allergy”

Top return reasons

Ingredients-Overall100%

Common questions

Is colace gummies profitable to sell on Amazon United States?: The niche generates $241K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Skip it (49/100).
How competitive is the colace gummies niche?: 4 brands and 38 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in colace gummies?: Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Regulates Digestion. The return rate is 0.0%.
When does demand for colace gummies peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the colace gummies niche?: Listings span $12.32–$35.67; the average listing price is $19.37 (sweet spot $15–$100). The average incumbent carries 2,518 reviews — the moat a new listing must climb.