Is colace 100mg softgels profitable to sell on Amazon United States?

The niche generates $24K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Skip it (38/100).

How competitive is the colace 100mg softgels niche?

3 brands and 59 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in colace 100mg softgels?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Dosage. The return rate is 0.0%.

When does demand for colace 100mg softgels peak?

Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 5.6× the quietest.

What does it cost to enter the colace 100mg softgels niche?

Listings span $3.53–$47.03; the average listing price is $19.32 (sweet spot $15–$100). The average incumbent carries 17,409 reviews — the moat a new listing must climb.

colace 100mg softgels

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible25.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$19.32

avg listing price — sweet spot $15–$100

Price range

Good$3.53–$47.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.7%

90-day search growth — must beat 0% to launch

Review moat

Bad17,408.78

avg incumbent reviews — the moat a new listing must climb

Competition

Bad84%

top-5 click share — a locked-up shelf

Market size

Bad$24K

$24K/yr · 5K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, colace 100mg softgels is a $24K/yr Amazon United States market (5K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 38/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

colace 100mg softgels market data

Units sold / yr: 1K–1K; avg 100–250/product
Revenue / yr: $19K–$24K; units × avg price
Conversion rate: 25.9%
Avg BSR: #50
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 139 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Colace84%
Amazon Basic Care12%
HealthA2Z4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 5.6×

Open Trend

Top colace 100mg softgels search terms

colace 100mg2K/yr +5.3%22.5% conv.
colace stool softener 100 mg2K/yr -31.7%20.8% conv.
colace 100mg softgels434/yr +18.4%16.5% conv.
colace stool softener 100mg 250 capsules143/yr -9.7%3.6% conv.

All search terms

Top colace 100mg softgels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Colace Stool Softener 100 mg 100 Capsules Constipation Relief Docusate Sodium Gentle Docusate Stimulant-Free Regular Strength #1 Doctor Recommended Stool Softener Brand

Colace$21.734.6★16,878 rev

Colace Stool Softener 100 mg 30 Capsules Constipation Relief Docusate Sodium Gentle Docusate Stimulant-Free Regular Strength #1 Doctor Recommended Stool Softener Brand

Colace$9.304.6★16,878 rev

Colace Stool Softener 100 mg 60 Capsules Constipation Relief Docusate Sodium Gentle Docusate Stimulant-Free Regular Strength #1 Doctor Recommended Stool Softener Brand

Colace$15.774.6★16,878 rev

Amazon Basic Care Stool Softener Laxative Docusate Sodium 100 mg Softgels For Constipation Relief 100 Count

Amazon Basic Care$3.534.6★44,407 rev

Colace Clear Stool Softener Soft Gel Capsules 60 Count Constipation Relief 50 mg Docusate Sodium Doctor Recommended

Colace$16.794.6★14,126 rev

Newest

by launch date

Colace Clear Stool Softener Soft Gel Capsules 100 Count Constipation Relief 50 mg Docusate Sodium Doctor Recommended

Colace$24.7314,126 rev

7mo ago

Colace Extra Strength Stool Softener 60 Count Gentle Constipation Relief for Adults 250 mg Docusate Capsules #1 Doctor Recommended Stool Softener Brand

Colace$25.041,955 rev

1y ago

Colace Clear Stool Softener Soft Gel Capsules 60 Count Constipation Relief 50 mg Docusate Sodium Doctor Recommended

Colace$16.7914,126 rev

2y ago

HealthA2Z Stool Softener Docusate Sodium 100mg Red & White Capsules Dependable & Stimulant-Free Gentle Constipation Relief 400 Counts

HealthA2Z$10.0014,553 rev

4y ago

Colace Stool Softener 100 mg 100 Capsules Constipation Relief Docusate Sodium Gentle Docusate Stimulant-Free Regular Strength #1 Doctor Recommended Stool Softener Brand

Colace$21.7316,878 rev

4y ago

What buyers say about colace 100mg softgels

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Fair price”

Efficiency18%

“Does the job”

Advertised Vs Actual Product11%

“As advertised”

Quality-Overall10%

“Excellent quality product with quick effective results”

Ease Of Chewing/Swallowing7%

“They are small pill pills so there is no problem with swallowing them”

Soft Feel5%

“Pretty gentle otherwise”

Regulates Digestion4%

“Helps with constipation”

Strength4%

“effective and easy to swallow”

Ease Of Use4%

“Easy”

Acid Regulator/Stomach Ache Relief2%

“This item is very relaxed on your stomach”

What buyers complain about

Functionality-Overall33%

“Not as effective as I thought”

Value For Money7%

“Waste of Money”

Dosage6%

“it had 3/4 of the pills melted unable to use”

Taste-Overall5%

“tasted like poison”

Side Effects3%

“Caused cramps and diarrhea”

Acid Regulator/Stomach Ache Relief3%

“Upset stomach”

Regulates Digestion3%

“its caused SEVERE constipation”

Leak-Proof3%

“Tablets Leak”

Smell2%

“Smells awful”

Instructions/User Manual/Troubleshooting2%

“I'm so disappointed that I can't use the bottle with the instructions on how to use the medication”

Common questions

Is colace 100mg softgels profitable to sell on Amazon United States?: The niche generates $24K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Skip it (38/100).
How competitive is the colace 100mg softgels niche?: 3 brands and 59 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in colace 100mg softgels?: Top complaints mined from reviews: Functionality-Overall, Value For Money, Dosage. The return rate is 0.0%.
When does demand for colace 100mg softgels peak?: Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 5.6× the quietest.
What does it cost to enter the colace 100mg softgels niche?: Listings span $3.53–$47.03; the average listing price is $19.32 (sweet spot $15–$100). The average incumbent carries 17,409 reviews — the moat a new listing must climb.