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Coffin

Fail

The top 5 brands take 100% of clicks, so Coffin is a Fail.

Flapen Score
36
36 / 100
Ranks 13,545 of 14,768 Health & Household niches · −13 vs the category median of 49
Market size
$945K/yr821K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
64%top-5 click share · 5 brands · 6 sellers

Flapen Score

Coffin against its category

The dotted line is the Health & Household average. Past it, Coffin is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffin market on Amazon at a glance

Shoppers on Amazon United States searched for Coffin 821K times last year and spent an estimated $945K. All 5 brands take every click. Demand peaks in Jan–Oct. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 821K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $945K a year.

Searches, last 12 months
821K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
0.1%
Market size, estimated
$945Ka year
Peak month
October2.6× the quietest month
Top search term
caskets for humans229K searches a year

02 · Price

A sale here is worth $1277.70.

Listings sell for $1277.70 on average, from $23.91 to $1797.67. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $1277.70 that is $0 to $128K a year per listing.

Average price
$1277.70above the $15 to $100 sweet spot
Price range
$23.91–$1797.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$128K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 6% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #3,384 within Funeral. It carries 43 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
6%
Out of stock, average day
3.5%
Average rank
#3,384in Funeral
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
43per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Coffin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 224%
  • Brand 312%
  • Brand 48%
  • Brand 57%

Demand

Coffin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct · busiest ÷ quietest = 2.6×

Search terms

Top Coffin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caskets for humans229K/yr
  • casket181K/yr
  • coffin180K/yr
  • caskets73K/yr
  • caskets and coffins for burial human49K/yr
  • coffins24K/yr
  • cheap caskets9K/yr
  • funeral caskets16K/yr
  • caskets for sale7K/yr
  • caskets for humans cheap4K/yr

Reviews and returns

What reviews say buyers love and hate about Coffin

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Value For Money”
25%of negative reviews mention “Measurement/Reading Accuracy”
1.1%of orders come back
“This casket is 83 long, 27 wide, 22.25 tall. I could not find these measurements in their details when looking to buy it”
A buyer, on “Measurement/Reading Accuracy”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Coffin questions

Answered from the same tracked data.