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Coffee Pouches

Maybe

An estimated 0.0% of orders come back. But shoppers spend an estimated $40K a year here, so Coffee Pouches is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$40K/yr80K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
46%top-5 click share · 13 brands · 120 sellers

Flapen Score

Coffee Pouches against its category

The dotted line is the Health & Household average. Past it, Coffee Pouches is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Pouches market on Amazon at a glance

Shoppers on Amazon United States searched for Coffee Pouches 80K times last year and spent an estimated $40K. The top 5 brands take 86% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
2.2%
Market size, estimated
$40Ka year
Peak month
October1.3× the quietest month
Top search term
coffee pouches52K searches a year

02 · Price

A sale here is worth $22.81.

Listings sell for $22.81 on average, from $5.99 to $50.37. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.81 that is $0 to $2K a year per listing.

Average price
$22.81inside the $15 to $100 sweet spot
Price range
$5.99–$50.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #188 within Endurance & Energy. It carries 2,938 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
89%
Out of stock, average day
2.5%
Average rank
#188in Endurance & Energy
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
2,938per listing
Listings tracked
36

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
57 months

Products

Top Coffee Pouches products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

120

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

11%

  • Brand 158%
  • Brand 214%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (7 brands, 11%)

Demand

Coffee Pouches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Coffee Pouches search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee pouches52K/yr
  • coffee pouch8K/yr
  • gr1nds9K/yr
  • coffee dip3K/yr
  • coffee dip pouches3K/yr
  • grind coffee pouches3K/yr
  • coffee grinds pouches2K/yr
  • coffee pouches dip931/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Pouches

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Flavor”
24%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful taste”
A buyer, on “Taste-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Coffee Pouches questions

Answered from the same tracked data.