coffee cups
Worth a lookShows a $20.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$20.4M$20.4M/yr · 26.6M searches
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 6% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$19.83avg listing price — sweet spot $15–$100
Price range
Great$3.87–$68.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,800.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, coffee cups is a $20.4M/yr Amazon United States market (26.6M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Dec. Verdict: Worth a look — 67/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 800K–1.0M
- avg 10,000–12,500/product
- Revenue / yr
- $15.9M–$19.8M
- units × avg price
- Launch success
- 83%
- 5 of 6 new (360d)
- Conversion rate
- 3.9%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.9%
- Avg brand age
- 41 months
- Avg seller age
- 144 days
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
42 falling
Sellers
161
Top-5 brand share
40%
Top 20: 79%
Top-5 click share
26%
Top 20: 58%
Open market
56%
- Owala16%
- Contigo8%
- Dixie7%
- Lamosi5%
- Dealusy4%
- YINBAOGE4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 63 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 12 oz Vanilla Bean
Owala$24.454.6★13,705 rev
YINBAOGE Insulated Travel Coffee Mug Spill & Leak Proof Portable To Go Camping Stainless Steel Coffee Tumbler Reusable Thermal Coffee Cup with Lid for Hot & Cold Drinks (Black 12 OZ)
YINBAOGE$8.284.5★4,513 rev
Huron Vacuum-Insulated Stainless Steel Travel Mug 16oz Licorice - Leak-Proof Lid for Hot/Cold Beverages Fits Most Cup Holdersand Brewers
Contigo$12.474.5★12,416 rev
Dixie To Go Paper Coffee Cups With Lids 12 oz 14 ct Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages
Dixie$3.874.7★15,555 rev
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 20 oz Vanilla Bean
Owala$29.484.6★13,705 rev
Newest
by launch date
STANLEY Transit FlipTop Mug | Leakproof Coffee Travel Cup | Vacuum Insulated Stainless Steel | Stays Hot or Cold for Hours | BPA-Free | 16 oz | Peach Rose
STANLEY$27.742,944 rev
TILUCK 20 oz Insulated Coffee Tumbler with Lid Double Wall Vacuum Stainless Steel Travel Coffee Mug BPA-Free Cup Holder Friendly Coffee Cup for Cold & Hot Drinks20ozMatte SakuraPink
TILUCK$14.92420 rev
PACKINNO 12 oz 50 Pack Black Disposable Paper Coffee Cups with Lids Sleeves and Straws Disposable Hot Cups for Coffee Tea Cocoa Water
PACKINNO$12.48630 rev
Amazon Basics Stoneware Coffee Mugs 16 oz 4-Piece Set Gloss-Glazed Stain-Resistant Microwave Freezer and Dishwasher-Safe Linen Gray
Amazon Basics$14.72169 rev
Iced Coffee Cups with Lids: Coffee Bar Accessories - Ribbed Glass Tumbler with Straw and Lid 4Pcs - 20oz Leak Proof Tumbler - Reusable Glass Cups and Tumblers with Lid and Straws for To Go Iced Coffee
DWTS DANWEITESI$20.34367 rev
Trending
90-day click momentumTILUCK 20 oz Insulated Coffee Tumbler with Lid Double Wall Vacuum Stainless Steel Travel Coffee Mug BPA-Free Cup Holder Friendly Coffee Cup for Cold & Hot Drinks20ozMatte SakuraPink
TILUCK$14.924.6★
STANLEY Transit FlipTop Mug | Leakproof Coffee Travel Cup | Vacuum Insulated Stainless Steel | Stays Hot or Cold for Hours | BPA-Free | 16 oz | Peach Rose
STANLEY$27.744.7★
PACKINNO 12 oz 50 Pack Black Disposable Paper Coffee Cups with Lids Sleeves and Straws Disposable Hot Cups for Coffee Tea Cocoa Water
PACKINNO$12.484.2★
Iced Coffee Cups with Lids: Coffee Bar Accessories - Ribbed Glass Tumbler with Straw and Lid 4Pcs - 20oz Leak Proof Tumbler - Reusable Glass Cups and Tumblers with Lid and Straws for To Go Iced Coffee
DWTS DANWEITESI$20.344.4★
Alaeseje 50 Pack Clear Plastic Cups with Strawless Sip Lids 16 oz Iced Coffee Cups with Lids Disposable PET Crystal Cups Round Bottom To Go Cup for Iced Coffee Juice Smoothie Cold Beverage
Alaeseje$18.024.3★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality cups”
“keeps coffee warm”
“Great deal”
“Love the size”
“It is leak proof”
“Sturdy cups”
“Cute colors”
“As described”
“Great durable material”
“Easy to hold”
What buyers complain about
“It leaks”
“Too Small”
“lower quality”
“Not sturdy”
“Breaks easily”
“Difficult to open”
“Does not keep coffee hot”
“Doesn't hold heat like some others”
“Not necessarily worth the price”
“The lid is a little thick”
Top return reasons
Common questions
- Is coffee cups profitable to sell on Amazon United States?
- The niche generates $20.4M/yr across 63 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (67/100).
- How competitive is the coffee cups niche?
- 42 brands and 161 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in coffee cups?
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Quality-Overall. The return rate is 1.2%.
- When does demand for coffee cups peak?
- Demand peaks in Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the coffee cups niche?
- Listings span $3.87–$68.32; the average listing price is $19.83 (sweet spot $15–$100). The average incumbent carries 8,801 reviews — the moat a new listing must climb.
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