Coffee Cups
PassCoffee Cups scores 67 out of 100, a Pass. Shoppers spend an estimated $20.4M a year here, demand is soft, at -20.3% this quarter, and an estimated 1.2% of orders come back.
- Flapen Score
- 67 / 100Top 3% of 14,768 Health & Household niches · +18 vs the category median of 4967
- Market size
- $20.4M/yr26.6M searches / yr
- 90-day growth
- -20.3%search demand this quarter
- Competition
- 26%top-5 click share · 42 brands · 161 sellers
Flapen Score
Coffee Cups against its category
The dotted line is the Health & Household average. Past it, Coffee Cups is stronger. Inside it, weaker.
Market
The Coffee Cups market on Amazon at a glance
Shoppers on Amazon United States searched for Coffee Cups 26.6M times last year and spent an estimated $20.4M. The top 5 brands take 40% of clicks. Demand peaks in Dec. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 26.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20.4M a year.
- Searches, last 12 months
- 26.6M
- Growth, 90 days vs prior 90
- -20.3%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $20.4Ma year
- Peak month
- December2.5× the quietest month
- Top search term
- coffee cups3.9M searches a year
02 · Price
A sale here is worth $19.83.
Listings sell for $19.83 on average, from $3.87 to $68.32. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 10,000 to 12,500 of them. At $19.83 that is $198K to $248K a year per listing.
- Average price
- $19.83inside the $15 to $100 sweet spot
- Price range
- $3.87–$68.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $198K–$248K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #51 within Disposable Drinkware. It carries 8,801 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #51in Disposable Drinkware
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 8,801per listing
- Listings tracked
- 63
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Coffee Cups products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
42 falling
Sellers
161
Top-5 brand share
40%
Top 20: 79%
Top-5 click share
26%
Top 20: 58%
Open market
56%
- Brand 116%
- Brand 28%
- Brand 37%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Coffee Cups search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.5×
Search terms
Top Coffee Cups search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coffee cups3.9M/yr
- coffee mug4.6M/yr
- coffee mugs2.4M/yr
- coffee cups with lids1.9M/yr
- coffee tumbler2.0M/yr
- coffee cup1.6M/yr
- travel coffee mug1.7M/yr
- mug1.8M/yr
- mugs1.6M/yr
- disposable coffee cups with lids1.3M/yr
Reviews and returns
What reviews say buyers love and hate about Coffee Cups
We read the reviews and the return reasons for every product selling here.
“It leaks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coffee Cups questions
Answered from the same tracked data.