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Coffee Chews

Fail

Shoppers spend an estimated $35K a year here, so Coffee Chews is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$35K/yr29K searches / yr
90-day growth
+30.7%search demand this quarter
Competition
81%top-5 click share · 7 brands · 32 sellers

Flapen Score

Coffee Chews against its category

The dotted line is the Health & Household average. Past it, Coffee Chews is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Chews market on Amazon at a glance

Shoppers on Amazon United States searched for Coffee Chews 29K times last year and spent an estimated $35K. The top 5 brands take 95% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+30.7%
Conversion, latest week
4.8%
Market size, estimated
$35Ka year
Top search term
coffee chews13K searches a year

02 · Price

A sale here is worth $25.01.

Listings sell for $25.01 on average, from $4.98 to $46.60. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $25.01 that is $3K to $6K a year per listing.

Average price
$25.01inside the $15 to $100 sweet spot
Price range
$4.98–$46.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #322 within Endurance & Energy. It carries 2,552 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#322in Endurance & Energy
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
2,552per listing
Listings tracked
10

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Coffee Chews products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

32

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

2%

  • Brand 143%
  • Brand 237%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Search terms

Top Coffee Chews search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee chews13K/yr
  • dry brew coffee chews4K/yr
  • coffee chews with caffeine4K/yr
  • coffee gummies3K/yr
  • dry brew2K/yr
  • coffee chew3K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Chews

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Taste-Overall”
22%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not really my cup of tea for taste”
A buyer, on “Taste-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Coffee Chews questions

Answered from the same tracked data.