Is coffee candle profitable to sell on Amazon United States?

The niche generates $269K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.7%. Flapen's verdict: Worth a look (57/100).

How competitive is the coffee candle niche?

18 brands and 28 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in coffee candle?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 1.1%.

When does demand for coffee candle peak?

Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the coffee candle niche?

Listings span $8.15–$25.08; the average listing price is $15.55 (sweet spot $15–$100). The average incumbent carries 1,300 reviews — the moat a new listing must climb.

coffee candle

Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Great57%

top-5 brand share — no brand owns this niche

Avg price

Great$15.55

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$8.15–$25.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,300.19

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$269K

$269K/yr · 322K searches

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-16.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, coffee candle is a $269K/yr Amazon United States market (322K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

coffee candle market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $233K–$311K; units × avg price
Conversion rate: 5.4%
Avg BSR: #285
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 17.9%
Avg brand age: 37 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

37%

DL DREAMY DEWLA19%
1OAK11%
WoodWick11%
Auelife8%
Yankee Candle7%
Village Candle7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top coffee candle search terms

coffee candle156K/yr -17.9%4.5% conv.
coffee scented candle53K/yr -18.3%5.1% conv.
coffee candles20K/yr -11.5%3.1% conv.
coffee candles scented strong10K/yr +19.4%5.3% conv.
espresso candle13K/yr -20.6%2.6% conv.
coffee scented candles11K/yr -12.0%4.4% conv.
coffee cup candle8K/yr -17.2%0.1% conv.
coffee candle scent10K/yr -46.0%2.6% conv.
coffee scented candles for home7K/yr -34.3%5.9% conv.
coffee scented6K/yr +5.5%0.3% conv.

All search terms

Top coffee candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fresh Coffee Candles Coffee Scented Candle Natural Soy Candles for Home Scented Long Lasting with 50 Hour Burn Time Gifts for Men Women

DL DREAMY DEWLA$9.614.2★3,311 rev

1OAK Coffee Candle - Espresso & Roast Coffee - Home Gifts - Scented Candles for Men (7oz.)

1OAK$11.954.1★121 rev

WoodWick Caf Sweets Trilogy Holiday Candle Gifts for Women and Men 9.7 oz Medium Hourglass Trilogy Candle with Crackling Wick

WoodWick$16.264.6★13,534 rev

Caramel Coffee Candle | Men Scented Candles for Home Candles Gifts for Women Men - Soy Candle for Home Scented - Aromatherapy Gifts for Men - 7oz 50 Hours Long Burning

Auelife$9.614.0★3,231 rev

Yankee Candle Caf Al Fresco Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$17.134.6★159 rev

Newest

by launch date

M&SENSE Coffee Cappuccino Scented Candles Christmas Soy Wax Christmas Decor Candle 11.3oz 70 Hours Long Lasting Burning Strong Coffee Aroma Candle Unique Housewarming Appreciation Gifts

M&SENSE$17.2819 rev

4mo ago

Fullhawl 3 Pack Coffee Scented Candles Gifts Set 7oz Soy Wax Espresso Latte Hot Cocoa Scents Jar Candles with Gift Boxes Long-Lasting Scents for Coffee Lovers Women and Men Home Fragrance Decoration

Fullhawl$25.0858 rev

8mo ago

COCORRNA Fall Candles - Coffee & Chocolate 5 oz Soy Wax Scented Jar Candles for Home Scented 31 Hours Burn Time Aromatherapy Candle Gifts for Men Women

COCORRÍNA$8.7537 rev

10mo ago

Putart Espresso Martini Highly Scented Candles for Home 9oz Natural Soy Aromatherapy Coffee Candle with Essential Oil Home Fragrance Stress Relief & Meditation Jar Candles Gifts for Men Women

Putart$18.097 rev

11mo ago

Yankee Candle Caf Al Fresco Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$17.13159 rev

1y ago

What buyers say about coffee candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell68%

“The fragrance is delightful”

Quality-Overall5%

“Good quality”

Gifting Purpose5%

“It was a gift”

Brightness/Shine/Glow4%

“And again, it's a beautiful candle”

Value For Money4%

“Worth It”

Noise Level1%

“I love the crackling noise that they make”

Strength1%

“This is powerful for a 10x10 room”

Durability1%

“Seems that it will last a good while”

Design-Overall1%

“it looks great in almost any scene”

Advertised Vs Actual Product1%

“As advertised”

What buyers complain about

Smell74%

“Weird Smell”

Size-Overall6%

“Smaller Than Expected”

Value For Money3%

“A little on the expensive side”

Advertised Vs Actual Product2%

“they misspelled Latte”

Durability2%

“they break”

Strength1%

“isnt super strong”

Wood Quality1%

“NOT wood wick”

Flammable1%

“And burns out in just a couple of hours”

Quality-Overall0%

“Very poor quality product”

Top return reasons

Smell75%

Advertised Vs Actual Product12%

Size-Overall5%

Quality-Overall2%

Value For Money2%

Defective Material/Parts2%

Functionality-Overall1%