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Cod Liver Oil for Kids

Fail

Demand is soft, at -39.8% this quarter, so Cod Liver Oil for Kids is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$109K/yr71K searches / yr
90-day growth
-39.8%search demand this quarter
Competition
64%top-5 click share · 7 brands · 556 sellers

Flapen Score

Cod Liver Oil for Kids against its category

The dotted line is the Health & Household average. Past it, Cod Liver Oil for Kids is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cod Liver Oil for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Cod Liver Oil for Kids 71K times last year and spent an estimated $109K. The top 5 brands take 95% of clicks. Demand peaks in Mar. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-39.8%
Conversion, latest week
6.1%
Market size, estimated
$109Ka year
Peak month
March3.4× the quietest month
Top search term
cod liver oil for kids47K searches a year

02 · Price

A sale here is worth $25.18.

Listings sell for $25.18 on average, from $10.06 to $36.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $25.18 that is $3K to $6K a year per listing.

Average price
$25.18inside the $15 to $100 sweet spot
Price range
$10.06–$36.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #256 within Essential Fatty Acids. It carries 2,763 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#256in Essential Fatty Acids
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
2,763per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Cod Liver Oil for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

556

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

2%

  • Brand 131%
  • Brand 226%
  • Brand 322%
  • Brand 410%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Cod Liver Oil for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 3.4×

Search terms

Top Cod Liver Oil for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cod liver oil for kids47K/yr
  • cod liver oil kids13K/yr
  • kids cod liver oil11K/yr

Reviews and returns

What reviews say buyers love and hate about Cod Liver Oil for Kids

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“The aftertaste is ROUGH”
A buyer, on “Taste-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cod Liver Oil for Kids questions

Answered from the same tracked data.