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Cod Liver Oil

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -25.2% this quarter, so Cod Liver Oil is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$4.4M/yr1.7M searches / yr
90-day growth
-25.2%search demand this quarter
Competition
53%top-5 click share · 17 brands · 586 sellers

Flapen Score

Cod Liver Oil against its category

The dotted line is the Health & Household average. Past it, Cod Liver Oil is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cod Liver Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Cod Liver Oil 1.7M times last year and spent an estimated $4.4M. The top 5 brands take 75% of clicks. Demand peaks in Jan. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.4M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
9.3%
Market size, estimated
$4.4Ma year
Peak month
January2.4× the quietest month
Top search term
cod liver oil923K searches a year

02 · Price

A sale here is worth $28.54.

Listings sell for $28.54 on average, from $8.90 to $66.55. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $28.54 that is $114K to $143K a year per listing.

Average price
$28.54inside the $15 to $100 sweet spot
Price range
$8.90–$66.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
$114K–$143K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #328 within Essential Fatty Acids. It carries 3,067 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#328in Essential Fatty Acids
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
3,067per listing
Listings tracked
31

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
91 months

Products

Top Cod Liver Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

586

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

53%

Top 20: 89%

Open market

20%

  • Brand 128%
  • Brand 215%
  • Brand 313%
  • Brand 412%
  • Brand 58%
  • Brand 64%

Demand

Cod Liver Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.4×

Search terms

Top Cod Liver Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cod liver oil923K/yr
  • cod liver oil capsules295K/yr
  • cod liver oil liquid99K/yr
  • carlson cod liver oil53K/yr
  • cod liver oil softgels26K/yr
  • cod liver oil organic40K/yr
  • nordic naturals cod liver oil21K/yr
  • dr berg cod liver oil12K/yr
  • organic cod liver oil16K/yr
  • aceite de bacalao14K/yr

Reviews and returns

What reviews say buyers love and hate about Cod Liver Oil

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Its not a very strong taste”
A buyer, on “Taste-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cod Liver Oil questions

Answered from the same tracked data.