Coconut Wipes

Shoppers searched for this 562K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $550K a year.

Searches, last 12 months

562K

Growth, 90 days vs prior 90

+21.3%

Conversion, latest week

9.4%

Market size, estimated

$550Ka year

Peak month

January2.6× the quietest month

Top search term

clorox scentiva124K searches a year

Listings sell for $10.38 on average, from $4.01 to $20.44. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $10.38 that is $13K to $16K a year per listing.

Average price

$10.38under the $15 to $100 sweet spot

Price range

$4.01–$20.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,250–1,500

Revenue per listing a year

$13K–$16K

Returns

0.2%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #346 within All-Purpose Cleaners. It carries 5,731 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

96%

Out of stock, average day

2.8%

Average rank

#346in All-Purpose Cleaners

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

5,731per listing

Listings tracked

23

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

56 months