coconut wipes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Market size
Good$550K$550K/yr · 562K searches
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.38avg listing price — sweet spot $15–$100
Price range
Okay$4.01–$20.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,730.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coconut wipes is a $550K/yr Amazon United States market (562K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
coconut wipes market data
- Units sold / yr
- 50K–60K
- avg 1,250–1,500/product
- Revenue / yr
- $519K–$623K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #346
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 61%
- Out of stock
- 2.8%
- Avg brand age
- 56 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
94
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
0%
- Clorox93%
- Lysol7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.3% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.6×
Top coconut wipes search terms
- clorox scentiva124K/yr
- scentiva94K/yr
- scentiva wipes57K/yr
- clorox scentiva spray41K/yr
- clorox scentiva wipes41K/yr
- clorox wipes scentiva28K/yr
- scentiva spray16K/yr
- scentiva clorox spray35K/yr
- clorox sentiva14K/yr
- clorox sentiva spray16K/yr
Top coconut wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clorox Scentiva Disinfectant Wipes
Clorox$5.564.7★238 rev
Clorox Scentiva Disinfecting Multi-Surface Cleaner Lavender and Jasmine 32 Fl Oz (Pack May Vary)
Clorox$6.784.7★1,388 rev
Clorox Scentiva Disinfecting Wipes Coconut and Waterlily Antibacterial 75 Count
Clorox$5.074.8★1,611 rev
Clorox Scentiva Disinfecting multi surface Cleaner 2 PK (Pacific Breeze & Coconut) *24FL OZ* --
Clorox$19.524.8★114 rev
Clorox Scentiva Disinfecting Wipes Lavender and Jasmine Antibacterial 75 Count
Clorox$4.944.8★1,312 rev
Newest
by launch date
Clorox Scentiva Disinfecting Wipes Cherry Blossom and Peach Antibacterial 75 Count
Clorox$5.3368 rev
Clorox Scentiva ToiletWand Refills Value Pack Cherry Blossom and Peach 20 Count
Clorox$13.42443 rev
LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lavender + Mango Scents 80 ct. (4 Pack)
Lysol$14.032,461 rev
Clorox Scentiva ToiletWand Refills Cherry Blossom and Peach 10 Count
Clorox$7.45443 rev
Clorox Scentiva Disinfecting Wipes Grapefruit and Orange Blossom Antibacterial 75 Count
Clorox$5.22228 rev
Trending
90-day click momentumClorox Scentiva ToiletWand Refills Value Pack Cherry Blossom and Peach 20 Count
Clorox$13.424.8★
Clorox Scentiva Disinfectant Wipes
Clorox$5.564.7★
LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lavender + Mango Scents 80 ct. (4 Pack)
Lysol$14.034.7★
Clorox Scentiva ToiletWand Refills Cherry Blossom and Peach 10 Count
Clorox$7.454.8★
Clorox Scentiva Disinfecting Wipes Cherry Blossom and Peach Antibacterial 75 Count
Clorox$5.334.7★
What buyers say about coconut wipes
What buyers praise and complain about, mined from review topics.What buyers love
“Clean scent”
“Cleans Great”
“Consistent products”
“Great Value”
“It cleans well”
“Ease of use”
“As advertised and works well”
“Effectiveness”
“Great disinfectant”
“They are pretty durable”
What buyers complain about
“Smell is very chemically”
“Leaking product”
“they do not clean well”
“Not moist”
“are somewhat pricey”
“Cheap quality”
“they are kind of big”
“They are not as thick as I thought they would be”
“Leave a sticky residue”
“Dislike that the constantly break off in my toilet”
Top return reasons
Common questions
- Is coconut wipes profitable to sell on Amazon United States?
- The niche generates $550K/yr across 23 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +21.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the coconut wipes niche?
- 2 brands and 94 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in coconut wipes?
- Top complaints mined from reviews: Smell, Leak-Proof, Ease Of Cleaning. The return rate is 0.2%.
- When does demand for coconut wipes peak?
- Demand peaks in Jan; the busiest month runs 2.6× the quietest.
- What does it cost to enter the coconut wipes niche?
- Listings span $4.01–$20.44; the average listing price is $10.38 (sweet spot $15–$100). The average incumbent carries 5,731 reviews — the moat a new listing must climb.