Coconut Wax Candle

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months

222K

Growth, 90 days vs prior 90

-12.4%

Conversion, latest week

2.8%

Market size, estimated

$147Ka year

Peak month

November3.1× the quietest month

Top search term

fontana candle co89K searches a year

Listings sell for $23.44 on average, from $12.45 to $46.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $23.44 that is $6K to $12K a year per listing.

Average price

$23.44inside the $15 to $100 sweet spot

Price range

$12.45–$46.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$6K–$12K

Returns

1.4%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #171 within Aromatherapy. It carries 2,476 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

61%

Out of stock, average day

8.8%

Average rank

#171in Aromatherapy

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

2,476per listing

Listings tracked

23

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months