Is coconut wax candle profitable to sell on Amazon United States?

The niche generates $147K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (49/100).

How competitive is the coconut wax candle niche?

12 brands and 42 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in coconut wax candle?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 1.4%.

When does demand for coconut wax candle peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the coconut wax candle niche?

Listings span $12.45–$46.98; the average listing price is $23.44 (sweet spot $15–$100). The average incumbent carries 2,476 reviews — the moat a new listing must climb.

coconut wax candle

Skip it

Soft demand (-12.4% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$23.44

avg listing price — sweet spot $15–$100

Price range

Great$12.45–$46.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,476.43

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay$147K

$147K/yr · 222K searches

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, coconut wax candle is a $147K/yr Amazon United States market (222K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

coconut wax candle market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $141K–$188K; units × avg price
Conversion rate: 2.8%
Avg BSR: #171
Page quality: 0%
Prime: 61%
Sponsored: 74%
Out of stock: 8.8%
Avg brand age: 48 months
Avg seller age: 159 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

FONTANA CANDLE CO.76%
arcasa6%
Arctic Wicks4%
Hemlock Park2%
Salt & Stone2%
AOOVOO2%
Open — no brand owns it (6 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -12.4% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top coconut wax candle search terms

fontana candle co89K/yr -4.7%3.3% conv.
fontana candle24K/yr -25.3%2.3% conv.
nontoxic candle11K/yr +16.6%1.2% conv.
clean candle11K/yr -21.5%1.5% conv.
fontana candle company8K/yr -10.7%2.0% conv.
fontana candles9K/yr -18.5%2.6% conv.
natural soy candles non toxic7K/yr -25.8%0.8% conv.
toxic free candles7K/yr -27.6%2.5% conv.
phthalate free candles5K/yr -2.0%1.0% conv.
clean non toxic candle13K/yr -15.0%0.4% conv.

All search terms

Top coconut wax candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fontana Candle Co Wood Wick Beeswax Jar Candle Vanilla Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor

FONTANA CANDLE CO.$27.963.8★46 rev

Fontana Candle Co Wood Wick Beeswax Jar Candle Cinnamon Orange Clove Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor

FONTANA CANDLE CO.$26.604.3★101 rev

Fontana Candle Co Wood Wick Beeswax Jar Candle Wildflower Citrus Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor

FONTANA CANDLE CO.$26.594.5★23 rev

Fontana Candle Co Wood Wick Beeswax Jar Candle Lemongrass Eucalyptus Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor

FONTANA CANDLE CO.$25.854.1★36 rev

Fontana Candle Co Wood Wick Beeswax Jar Candle Warm Flannel Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Dcor

FONTANA CANDLE CO.$25.375.0★8 rev

Newest

by launch date

Fontana Candle Co Wood Wick Beeswax Jar Candle Warm Flannel Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Dcor

FONTANA CANDLE CO.$25.378 rev

9mo ago

Bare Botanics Non-Toxic Warm Vanilla Oak 9oz Soy Candle - 100% Plant-Based Fragrance Oils - Handpoured in WI - 40+ Hrs

BARE BOTANICS$15.7179 rev

1y ago

ARCASA Organic Coconut Vanilla Candles - Non Toxic Soy Candles for Home Stress Relief & Meditation (7oz)

arcasa$13.08148 rev

1y ago

1OAK Fresh Linen Candle Soy Wax - Linen & Clean Cotton Candle Scented - Long Burning Candles Premium - Hand-Poured (7oz.)

1OAK$14.1155 rev

1y ago

Fontana Candle Co Wood Wick Beeswax Jar Candle Farmers Market Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor

FONTANA CANDLE CO.$26.0713 rev

2y ago

What buyers say about coconut wax candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell70%

“Decent smell”

Brightness/Shine/Glow6%

“Perfect classy candle”

Quality-Overall3%

“Great quality for a candle”

Gifting Purpose3%

“IT was a gift”

Value For Money2%

“Great value”

Durability2%

“very durable no crackling sound effect”

Strength1%

“It is also powerful without being overwhelming”

Design-Overall1%

“Beautifully crafted”

Advertised Vs Actual Product1%

“As advertised”

Size-Overall1%

“Nice size”

What buyers complain about

Smell57%

“Awful smell”

Value For Money8%

“it's not worth the money”

Size-Overall5%

“Tiny jar for cost paid”

Strength2%

“Not that strong”

Quality-Overall2%

“At the end the wick had a poor wick quality”

Durability2%

“It also did not even last 3 days”

Flammable1%

“Burns too quickly”

Advertised Vs Actual Product1%

“Quite frankly LULU is the only candle that actually does what it advertises”

Gifting Purpose1%

“I did not prefer this scent enough to give it as a gift”

Ease Of Use1%

“I couldnt use it after”

Top return reasons

Smell83%

Advertised Vs Actual Product6%

Size-Overall4%

Value For Money2%

Functionality-Overall1%

Defective Material/Parts1%

Strength1%

Product Condition1%

Quality-Overall0%

Leak-Proof0%

Common questions

Is coconut wax candle profitable to sell on Amazon United States?: The niche generates $147K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (49/100).
How competitive is the coconut wax candle niche?: 12 brands and 42 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in coconut wax candle?: Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 1.4%.
When does demand for coconut wax candle peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the coconut wax candle niche?: Listings span $12.45–$46.98; the average listing price is $23.44 (sweet spot $15–$100). The average incumbent carries 2,476 reviews — the moat a new listing must climb.

coconut wax candle

coconut wax candle market data

Competition & brand share

Demand & seasonality

Top coconut wax candle search terms

Top coconut wax candle products on Amazon

Top sellers

Newest

Trending

What buyers say about coconut wax candle

What buyers love

What buyers complain about

Top return reasons

Common questions

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