Is coconut protein shake profitable to sell on Amazon United States?

The niche generates $42K/yr across 19 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Skip it (44/100).

How competitive is the coconut protein shake niche?

12 brands and 47 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in coconut protein shake?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.

When does demand for coconut protein shake peak?

Demand peaks in Aug; the busiest month runs 9.0× the quietest.

What does it cost to enter the coconut protein shake niche?

Listings span $9.13–$73.77; the average listing price is $33.75 (sweet spot $15–$100). The average incumbent carries 2,559 reviews — the moat a new listing must climb.

coconut protein shake

Skip it

A small market ($42K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$33.75

avg listing price — sweet spot $15–$100

Price range

Great$9.13–$73.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,558.89

avg incumbent reviews — the moat a new listing must climb

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-11.8%

90-day search growth — must beat 0% to launch

Market size

Bad$42K

$42K/yr · 27K searches

According to Flapen's Amazon United States niche tracking, coconut protein shake is a $42K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug. Verdict: Skip it — 44/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

coconut protein shake market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $8K–$17K; units × avg price
Conversion rate: 4.7%
Avg BSR: #167
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 1.4%
Avg brand age: 61 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

10%

Premier Protein33%
ALOHA28%
Atkins19%
Labrada4%
Primal Kitchen3%
GNC3%
Open — no brand owns it (6 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 55 weeks — -11.8% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 9.0×

Open Trend

Top coconut protein shake search terms

coconut protein shake10K/yr +2.6%2.9% conv.
premier protein coconut cream9K/yr -11.8%0.4% conv.
coconut cream protein shake3K/yr -21.8%0.4% conv.
coconut cream premier protein3K/yr -42.2%0.0% conv.
premier protein shake coconut cream2K/yr -40.5%0.8% conv.

All search terms

Top coconut protein shake products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ALOHA Organic Plant-Based Protein Drink Coconut Flavor | 18g Protein 5g Sugar 3g Fiber | Made with Creamy Coconut Milk Fair Trade Certified No Stevia | Vegan Non-GMO Gluten-Free 11 fl oz (12 Pack)

ALOHA$34.484.4★63 rev

Atkins Creamy Chocolate Coconut Protein Shake 15g Protein 2g Net Carbs 1g Sugar Keto Friendly 12 Count

Atkins$20.734.7★967 rev

Premier Protein Shake Bananas & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)

Premier Protein$27.874.6★11,786 rev

Premier Protein Shake 8 Flavor Variety Pack 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (8 Pack)

Premier Protein$24.494.6★14,839 rev

Premier Protein Shake Peaches & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)

Premier Protein$29.164.5★8,537 rev

Newest

by launch date

Premier Protein Shake LIMITED EDITION Orange Cream Swirl 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)

Premier Protein$28.62347 rev

2mo ago

FlavCity All in One Protein Shake Powder Pineapple Coconut - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings

FlavCity$59.62124 rev

6mo ago

Premier Protein COFFEEHOUSE Caramel Macchiato Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)

Premier Protein$26.501,170 rev

7mo ago

ALOHA Organic Plant-Based Protein Drink Variety Pack | 18g Protein 5g Sugar 3g Fiber | Made with Creamy Coconut Milk Fair Trade Certified No Stevia | Vegan Non-GMO Gluten-Free 11 fl oz (12 Pack)

ALOHA$46.3747 rev

7mo ago

ProtiDIET Pineapple Coconut Protein Smoothie Mix - Low Calorie 80g High Fiber 7g - Protein Drink for a Healthy Active Lifestyle - Quick and Easy Preparation - 7 Pouches Per Box

ProtiDIET$14.6617 rev

8mo ago

What buyers say about coconut protein shake

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall37%

“Absolutely delicious”

Flavor21%

“The flavor is rich”

Nutritional Content19%

“Excellent protein powder”

Quality-Overall3%

“Excellent Product”

Value For Money2%

“Reasonably priced”

Sweetness2%

“Very sweet”

Texture/Consistency-Overall1%

“Excellent texture”

Advertised Vs Actual Product1%

“As advertised”

Ease Of Use1%

“ease of use”

Soft Feel1%

“Its smooth creamy”

What buyers complain about

Taste-Overall21%

“Bland taste”

Flavor18%

“Didn't like the flavor”

Value For Money7%

“Very expensive”

Sweetness6%

“your tolerance for sweetness is very low”

Nutritional Content4%

“NO fiber in this brand/flavor”

Artificial Sweeteners2%

“Ugh horrible stevia taste”

Solubility2%

“Does not mix well”

Thickness2%

“Too Thick”

Texture/Consistency-Overall1%

“a thicker texture”

Quality-Overall1%

“This one wasnt as good as the ones in the boxes”

Top return reasons

Taste-Overall49%

Flavor18%

Leak-Proof8%

Ingredients-Overall6%

Nutritional Content4%

Moist/Dry3%

Value For Money3%

Advertised Vs Actual Product3%

Scratch Resistance3%

Smell2%

Common questions

Is coconut protein shake profitable to sell on Amazon United States?: The niche generates $42K/yr across 19 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Skip it (44/100).
How competitive is the coconut protein shake niche?: 12 brands and 47 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in coconut protein shake?: Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
When does demand for coconut protein shake peak?: Demand peaks in Aug; the busiest month runs 9.0× the quietest.
What does it cost to enter the coconut protein shake niche?: Listings span $9.13–$73.77; the average listing price is $33.75 (sweet spot $15–$100). The average incumbent carries 2,559 reviews — the moat a new listing must climb.