coconut protein powder
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$45.23avg listing price — sweet spot $15–$100
Price range
Great$11.98–$73.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good587.43avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good$456K$456K/yr · 364K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, coconut protein powder is a $456K/yr Amazon United States market (364K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
coconut protein powder market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $362K–$452K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 5.1%
- Avg brand age
- 71 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
21
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
5%
- ProDough Protein Bakeshop63%
- Clean Simple Eats14%
- OATH NUTRITION7%
- Primal Kitchen4%
- Isopure4%
- FlavCity2%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.6×
Top coconut protein powder search terms
- prodough protein powder107K/yr
- coconut protein powder53K/yr
- pro dough protein powder42K/yr
- prodough43K/yr
- coconut cream protein powder15K/yr
- prodough whey protein powder11K/yr
- pro dough16K/yr
- coconut protein9K/yr
- pro dough protein powder sample pack11K/yr
- protein powder coconut6K/yr
Top coconut protein powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Rasberry Cheesecake)
ProDough Protein Bakeshop$58.773.9★55 rev
ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Coconut Cream)
ProDough Protein Bakeshop$59.153.9★61 rev
ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Chocolate Mousse)
ProDough Protein Bakeshop$58.813.9★36 rev
Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack
Clean Simple Eats$32.134.5★929 rev
Oath Nutrition Clear Whey Isolate Protein Powder Coconut Colada 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings
OATH NUTRITION$38.224.7★672 rev
Newest
by launch date
Clean Simple Eats Whey Isolate Protein Powder Coconut Cream Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings
Clean Simple Eats$63.77206 rev
Santa Cruz Paleo Whey Protein Powder Coconut Cookie 20 G Grass Fed Whey Protein Isolate Per Serving Gluten Free Paleo & Keto Friendly No Sugar Added Protein Shake Mix 20 Servings 1.2 lb Bag
Santa Cruz Paleo$37.9992 rev
Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack
Clean Simple Eats$32.13929 rev
Oath Nutrition Clear Whey Isolate Protein Powder Coconut Colada 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings
OATH NUTRITION$38.22672 rev
Wellah Protein Your Whey (30 Servings Coconut Flavored) - Whey Protein Isolate Protein
Wellah$43.99120 rev
Trending
90-day click momentum
SFH Fuel Whey Protein Powder Great Tasting Grass Fed Whey | MCTs & Fiber for Energy | All Natural | Soy Free Gluten Free No RBST No Artificial Flavors (Coconut (2lb Bag))
SFH$52.044.7★
Clean Simple Eats Whey Protein Powder Simply Vanilla Flavor Naturally Sweetened 100% Grass Fed Protein Powder with Digestive Enzymes & No Artificial Ingredients Gluten Free 30 Servings
Clean Simple Eats$61.244.6★
ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Chocolate Mousse)
ProDough Protein Bakeshop$58.813.9★
ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Rasberry Cheesecake)
ProDough Protein Bakeshop$58.773.9★
Primal Kitchen Primal Fuel Vanilla Coconut Whey Protein Drink Mix Gluten and Soy Free 1.85 Pounds
Primal Kitchen$35.454.3★
What buyers say about coconut protein powder
What buyers praise and complain about, mined from review topics.What buyers love
“clean taste”
“Good amount of protein”
“The flavors are interesting”
“Nice variety”
“Blends well”
“Mixes easily”
“Clean ingredients”
“It has a wonderful sweetness”
“Worth every penny”
“Great consistency”
What buyers complain about
“Horrible after taste”
“A little expensive”
“Flavor is horrible”
“Its VERY sugary”
“trying to consume enough protein difficult”
“Does not mix well”
“I can be super picky about artificial flavors or the taste of artificial sweeteners”
“I noticed something was a little off about the smell”
“Texture is weird”
“Not the best”
Top return reasons
Common questions
- Is coconut protein powder profitable to sell on Amazon United States?
- The niche generates $456K/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the coconut protein powder niche?
- 10 brands and 21 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in coconut protein powder?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- When does demand for coconut protein powder peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.6× the quietest.
- What does it cost to enter the coconut protein powder niche?
- Listings span $11.98–$73.77; the average listing price is $45.23 (sweet spot $15–$100). The average incumbent carries 587 reviews — the moat a new listing must climb.