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Coconut Protein Powder

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -18.1% this quarter, so Coconut Protein Powder is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$456K/yr364K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
49%top-5 click share · 10 brands · 21 sellers

Flapen Score

Coconut Protein Powder against its category

The dotted line is the Health & Household average. Past it, Coconut Protein Powder is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Protein Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Coconut Protein Powder 364K times last year and spent an estimated $456K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $456K a year.

Searches, last 12 months
364K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
2.8%
Market size, estimated
$456Ka year
Peak month
May3.6× the quietest month
Top search term
prodough protein powder107K searches a year

02 · Price

A sale here is worth $45.23.

Listings sell for $45.23 on average, from $11.98 to $73.77. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $45.23 that is $5K to $11K a year per listing.

Average price
$45.23inside the $15 to $100 sweet spot
Price range
$11.98–$73.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$5K–$11K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #90 within Protein. It carries 587 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#90in Protein
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
587per listing
Listings tracked
30

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
71 months

Products

Top Coconut Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

21

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

5%

  • Brand 163%
  • Brand 214%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (4 brands, 5%)

Demand

Coconut Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.6×

Search terms

Top Coconut Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • prodough protein powder107K/yr
  • coconut protein powder53K/yr
  • pro dough protein powder42K/yr
  • prodough43K/yr
  • coconut cream protein powder15K/yr
  • prodough whey protein powder11K/yr
  • pro dough16K/yr
  • coconut protein9K/yr
  • pro dough protein powder sample pack11K/yr
  • protein powder coconut6K/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Protein Powder

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Taste-Overall”
16%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Horrible after taste”
A buyer, on “Taste-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Coconut Protein Powder questions

Answered from the same tracked data.