Coconut Protein Powder
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -18.1% this quarter, so Coconut Protein Powder is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 14,768 Health & Household niches · +8 vs the category median of 4957
- Market size
- $456K/yr364K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 49%top-5 click share · 10 brands · 21 sellers
Flapen Score
Coconut Protein Powder against its category
The dotted line is the Health & Household average. Past it, Coconut Protein Powder is stronger. Inside it, weaker.
Market
The Coconut Protein Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Coconut Protein Powder 364K times last year and spent an estimated $456K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $456K a year.
- Searches, last 12 months
- 364K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $456Ka year
- Peak month
- May3.6× the quietest month
- Top search term
- prodough protein powder107K searches a year
02 · Price
A sale here is worth $45.23.
Listings sell for $45.23 on average, from $11.98 to $73.77. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $45.23 that is $5K to $11K a year per listing.
- Average price
- $45.23inside the $15 to $100 sweet spot
- Price range
- $11.98–$73.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$11K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #90 within Protein. It carries 587 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #90in Protein
- Average rating
- 4.15 starsAmazon United States average 4.42 stars
- Average reviews
- 587per listing
- Listings tracked
- 30
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Coconut Protein Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
21
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
5%
- Brand 163%
- Brand 214%
- Brand 37%
- Brand 44%
- Brand 54%
- Brand 62%
- Open — no brand owns it (4 brands, 5%)
Demand
Coconut Protein Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.6×
Search terms
Top Coconut Protein Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- prodough protein powder107K/yr
- coconut protein powder53K/yr
- pro dough protein powder42K/yr
- prodough43K/yr
- coconut cream protein powder15K/yr
- prodough whey protein powder11K/yr
- pro dough16K/yr
- coconut protein9K/yr
- pro dough protein powder sample pack11K/yr
- protein powder coconut6K/yr
Reviews and returns
What reviews say buyers love and hate about Coconut Protein Powder
We read the reviews and the return reasons for every product selling here.
“Horrible after taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coconut Protein Powder questions
Answered from the same tracked data.









