Is coconut oil capsules profitable to sell on Amazon United States?

The niche generates $203K/yr across 12 tracked products. 90-day search growth is -0.9%. Flapen's verdict: Skip it (48/100).

How competitive is the coconut oil capsules niche?

10 brands and 20 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in coconut oil capsules?

Top complaints mined from reviews: Contamination, Storage Temperature, Chunk/Clump/Collection. The return rate is 0.0%.

When does demand for coconut oil capsules peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the coconut oil capsules niche?

Listings span $9.90–$38.89; the average listing price is $19.01 (sweet spot $15–$100). The average incumbent carries 2,002 reviews — the moat a new listing must climb.

coconut oil capsules

Skip it

A concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great$19.01

avg listing price — sweet spot $15–$100

Price range

Great$9.90–$38.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,002.17

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$203K

$203K/yr · 99K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-0.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, coconut oil capsules is a $203K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 48/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

coconut oil capsules market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $152K–$190K; units × avg price
Conversion rate: 10.7%
Avg BSR: #661
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 1.0%
Avg brand age: 68 months
Avg seller age: 171 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

11%

BioSchwartz30%
Carlyle21%
Nutricost19%
Nature's Truth8%
Vitamatic7%
Sports Research4%
Open — no brand owns it (4 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top coconut oil capsules search terms

coconut oil capsules25K/yr -7.0%10.3% conv.
coconut oil pills15K/yr +0.2%9.6% conv.
cpsulas de aceite de coco7K/yr +63.4%3.4% conv.
coconut oil supplement10K/yr -3.3%8.5% conv.
pastillas de aceite de coco7K/yr -9.5%4.0% conv.
aceite de coco capsulas8K/yr -17.5%3.9% conv.
aceite de coco en capsulas5K/yr +24.7%4.4% conv.
coconut oil capsules organic6K/yr -6.1%10.2% conv.
cpsulas de aceite de coco organico3K/yr +81.3%2.3% conv.
coconut pills5K/yr -20.9%10.9% conv.

All search terms

Top coconut oil capsules products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Coconut Oil Capsules 2000mg - Organic Pure Extra Virgin Unrefined Cold Pressed MCT Rich & Non-GMO for Healthy Skin Nails Hair Growth Support Bloating Anti Aging Digestion - 120ct (2 Month Supply)

BioSchwartz$15.824.7★3,703 rev

Carlyle Coconut Oil Extra Virgin Softgel Capsules | 3000mg | 240 Count

Carlyle$17.914.8★1,241 rev

Nutricost Coconut Oil Softgels (1000mg) 120 Softgels - Extra Virgin Coconut Oil - Gluten Free and Non-GMO

Nutricost$10.964.7★2,282 rev

Natures Truth Coconut Oil Supplement | 100 Softgels

Nature's Truth$9.904.7★770 rev

Vitamatic Virgin Coconut Oil Softgels 3000 mg Per Serving 60 Servings 180 Count Non-GMO Gluten Free

Vitamatic$9.904.6★268 rev

Newest

by launch date

Organic Coconut Oil Capsules 2000mg - Pure Extra Virgin Unrefined Cold Pressed MCT Rich & Non-GMO for Healthy Skin Nails Hair Growth Support Bloating Anti Aging Digestion - 240ct (4 Month Supply)

BioSchwartz$27.723,703 rev

1y ago

Vitamatic Virgin Coconut Oil Softgels 3000 mg Per Serving 60 Servings 180 Count Non-GMO Gluten Free

Vitamatic$9.90268 rev

1y ago

BulkSupplements.com Coconut Oil Softgels - Cold Pressed Coconut Oil for Hair and Skin Support Herbal Supplement - Gluten Free 2 Softgels per Serving (2000mg) 240 Count (Pack of 1)

BulkSupplements$22.60104 rev

2y ago

Nutricost Coconut Oil Softgels (1000mg) 240 Softgels Extra Virgin

Nutricost$16.722,282 rev

4y ago

Carlyle Coconut Oil Extra Virgin Softgel Capsules | 3000mg | 240 Count

Carlyle$17.911,241 rev

4y ago

What buyers say about coconut oil capsules

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“excellent product good seller”

Advertised Vs Actual Product6%

“As advertised”

Vitamin5%

“Healthy vitamin”

Value For Money4%

“far cheaper”

Energy Level4%

“I think my energy is improved also”

Vegan/Organic4%

“Organic Coconut oil is top shelf”

Taste-Overall4%

“It has know taste”

Weight Loss4%

“they help with appetite control”

Ease Of Chewing/Swallowing3%

“Easy to swallow”

Focus Enhancement3%

“I think my energy is improved also”

What buyers complain about

Contamination10%

“Green mold”

Storage Temperature8%

“product always melts”

Chunk/Clump/Collection6%

“is clumped together”

Size-Overall6%

“The pills are large”

Quality-Overall4%

“Bad quality control”

Taste-Overall4%

“Taste very bad”

Ingredients-Overall3%

“Bad ingredient”

Oily/Greasy3%

“More than oil”

Color3%

“my old trusted brand wasn't holding the color”

Ease Of Use3%

“cant take out”

Top return reasons

Product Condition100%

Common questions

Is coconut oil capsules profitable to sell on Amazon United States?: The niche generates $203K/yr across 12 tracked products. 90-day search growth is -0.9%. Flapen's verdict: Skip it (48/100).
How competitive is the coconut oil capsules niche?: 10 brands and 20 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in coconut oil capsules?: Top complaints mined from reviews: Contamination, Storage Temperature, Chunk/Clump/Collection. The return rate is 0.0%.
When does demand for coconut oil capsules peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the coconut oil capsules niche?: Listings span $9.90–$38.89; the average listing price is $19.01 (sweet spot $15–$100). The average incumbent carries 2,002 reviews — the moat a new listing must climb.