Is coconut essential oil profitable to sell on Amazon United States?

The niche generates $122K/yr across 22 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +32.0%. Flapen's verdict: Worth a look (58/100).

How competitive is the coconut essential oil niche?

17 brands and 24 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in coconut essential oil?

Top complaints mined from reviews: Smell, Motor Power, Leak-Proof. The return rate is 0.7%.

When does demand for coconut essential oil peak?

Demand peaks in May–Jun; the busiest month runs 1.9× the quietest.

What does it cost to enter the coconut essential oil niche?

Listings span $5.96–$19.29; the average listing price is $9.59 (sweet spot $15–$100). The average incumbent carries 5,344 reviews — the moat a new listing must climb.

coconut essential oil

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Growth

Good+32.0%

90-day search growth — must beat 0% to launch

Price range

Okay$5.96–$19.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.59

avg listing price — sweet spot $15–$100

Market size

Okay$122K

$122K/yr · 155K searches

Review moat

Bad5,344

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, coconut essential oil is a $122K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 58/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

coconut essential oil market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $120K–$144K; units × avg price
Conversion rate: 8.2%
Avg BSR: #46
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

49%

Top 20: 97%

Open market

26%

MUMAZYL22%
Wuvezrub21%
PHATOIL12%
P&J Trading7%
HIQILI6%
NewCraft6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.0% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 1.9×

Open Trend

Top coconut essential oil search terms

coconut essential oil82K/yr +32.5%7.6% conv.
coconut fragrance oil19K/yr +20.2%5.5% conv.
coconut essential oils for skin10K/yr -10.2%7.1% conv.
coconut essential oil for diffuser10K/yr +0.4%8.0% conv.
coconut essential oil for skin4K/yr +181.1%6.6% conv.
all natural coconut essential oil2K/yr >1,000%8.5% conv.
coconut diffuser oil6K/yr +32.8%6.6% conv.
essential oils coconut7K/yr +1.9%7.7% conv.
coconut fragrance oil for skin3K/yr +40.7%5.1% conv.
essential oil coconut4K/yr +13.2%8.8% conv.

All search terms

Top coconut essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Coconut Essential Oil Coconut Oil 4 Fl Oz 120ML for Diffuser Humidifier Yoga Cleaning DIY Candle Soap Making MUMAZYL Essential Oils

MUMAZYL$9.624.3★2,587 rev

PHATOIL 3.38FL.OZ Coconut & Vanilla Fragrance Oils for Aromatherapy Long Lasting Scented Oils for Home Perfect for Diffuser Yoga DIY Candle and Soap Making - 100ml

PHATOIL$9.384.3★10,912 rev

Coconut Essential Oil 10ML - 100% Pure and Natural for Aromatherapy Diffuser - 0.33 Fl Oz

Wuvezrub$6.214.5★34 rev

Wuvezrub Coconut Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Coconut

Wuvezrub$6.984.5★32 rev

HIQILI Coconut Fragrance Oil for Home Diffuser Ideal for Making Candle Soap Body Spray Womens Perfume Creamy Scents - 1 Fl Oz

HIQILI$8.734.3★64 rev

Newest

by launch date

Bramble Berry Island Coconut Fragrance Oil | Island Coconut Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential

Bramble Berry$14.855 rev

3mo ago

Coconut Vanilla Fragrance Oil 4 Fl Oz

AromaLYA$9.71120 rev

6mo ago

AirScent Hotel Diffuser Oil No. 1068 - Coconut Pina Colada Sandalwood - Premium Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting - 10 mL 0.34 fl oz Glass Dropper Bottle

Air-Scent$8.0097 rev

7mo ago

HIQILI Coconut Fragrance Oil for Home Diffuser Ideal for Making Candle Soap Body Spray Womens Perfume Creamy Scents - 1 Fl Oz

HIQILI$8.7364 rev

1y ago

Wuvezrub Coconut Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Coconut

Wuvezrub$6.9832 rev

1y ago

What buyers say about coconut essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell42%

“Amazing Scent”

Quality-Overall14%

“Amazing quality”

Value For Money5%

“reasonable price”

Moist/Dry4%

“Great product and excellent moisturizer”

Soft Feel4%

“Soft skin”

Advertised Vs Actual Product4%

“As advertised”

Absorbency3%

“Easily absorbed”

Oily/Greasy2%

“absorbs into the skin quickly without leaving a greasy residue”

Suitability Dry Skin2%

“Its good for dry skin conditions”

Suitability Combination Skin2%

“Good for Skin and Hair”

What buyers complain about

Smell44%

“Bad smell”

Motor Power6%

“Pump is awful”

Leak-Proof4%

“bottle leaked oil”

Allergies3%

“Allergic Reaction”

Dilute/Watery3%

“The liquid inside the bottle was all caked”

Size-Overall2%

“Large size”

Oily/Greasy2%

“Oily”

Quality-Overall2%

“Poor quality bottle and pump”

Functionality-Overall2%

“Doesn't work”

Value For Money2%

“for the price I expected more”

Top return reasons

Smell48%

Leak-Proof12%

Advertised Vs Actual Product9%