Coconut Essential Oil

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months

155K

Growth, 90 days vs prior 90

+32.0%

Conversion, latest week

8.2%

Market size, estimated

$122Ka year

Peak month

May1.9× the quietest month

Top search term

coconut essential oil82K searches a year

Listings sell for $9.59 on average, from $5.96 to $19.29. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $9.59 that is $2K to $5K a year per listing.

Average price

$9.59under the $15 to $100 sweet spot

Price range

$5.96–$19.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

0.7%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Aromatherapy. It carries 5,344 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#46in Aromatherapy

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

5,344per listing

Listings tracked

22

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

60 months