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Coconut Charcoal

Fail

The top 5 products take 74% of clicks, so Coconut Charcoal is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$187K/yr88K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
74%top-5 click share · 11 brands · 566 sellers

Flapen Score

Coconut Charcoal against its category

The dotted line is the Health & Household average. Past it, Coconut Charcoal is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Charcoal market on Amazon at a glance

Shoppers on Amazon United States searched for Coconut Charcoal 88K times last year and spent an estimated $187K. The top 5 brands take 89% of clicks. Demand peaks in Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $187K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
13.0%
Market size, estimated
$187Ka year
Peak month
June1.6× the quietest month
Top search term
coconut charcoal39K searches a year

02 · Price

A sale here is worth $16.34.

Listings sell for $16.34 on average, from $6.50 to $28.75. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $16.34 that is $8K to $12K a year per listing.

Average price
$16.34inside the $15 to $100 sweet spot
Price range
$6.50–$28.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

35% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #128 within Tobacco-Related Products. It carries 1,786 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
94%
Out of stock, average day
2.3%
Average rank
#128in Tobacco-Related Products
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,786per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Coconut Charcoal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

566

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

9%

  • Brand 160%
  • Brand 217%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 9%)

Demand

Coconut Charcoal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.6×

Search terms

Top Coconut Charcoal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coconut charcoal39K/yr
  • coco nara hookah coals16K/yr
  • coco nara7K/yr
  • coconut shell charcoal7K/yr
  • coconara natural hookah coals5K/yr
  • coconara4K/yr
  • bulletproof coconut charcoal3K/yr
  • charcoal coconut3K/yr
  • bulletproof charcoal2K/yr
  • bulletproof activated charcoal2K/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Charcoal

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Horrible quality”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Coconut Charcoal questions

Answered from the same tracked data.