Coconut Candle

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.

Searches, last 12 months

156K

Growth, 90 days vs prior 90

+17.6%

Conversion, latest week

7.6%

Market size, estimated

$193Ka year

Peak month

July3.8× the quietest month

Top search term

coconut candle81K searches a year

Listings sell for $16.21 on average, from $8.96 to $35.45. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $16.21 that is $4K to $8K a year per listing.

Average price

$16.21inside the $15 to $100 sweet spot

Price range

$8.96–$35.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

0.8%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #179 within Aromatherapy. It carries 2,575 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

11.5%

Average rank

#179in Aromatherapy

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

2,575per listing

Listings tracked

27

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

3Amazon's first-year sales bar

Average brand age

47 months