Is coconut candle profitable to sell on Amazon United States?

The niche generates $193K/yr across 27 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +17.6%. Flapen's verdict: Worth a look (60/100).

How competitive is the coconut candle niche?

19 brands and 44 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in coconut candle?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.8%.

When does demand for coconut candle peak?

Demand peaks in Jun–Jul–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the coconut candle niche?

Listings span $8.96–$35.45; the average listing price is $16.21 (sweet spot $15–$100). The average incumbent carries 2,575 reviews — the moat a new listing must climb.

coconut candle

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$16.21

avg listing price — sweet spot $15–$100

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Price range

Great$8.96–$35.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+17.6%

90-day search growth — must beat 0% to launch

Review moat

Okay2,574.52

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$193K

$193K/yr · 156K searches

According to Flapen's Amazon United States niche tracking, coconut candle is a $193K/yr Amazon United States market (156K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

coconut candle market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $203K–$243K; units × avg price
Conversion rate: 7.6%
Avg BSR: #179
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 11.5%
Avg brand age: 47 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

29%

Yankee Candle38%
1OAK10%
AOOVOO7%
DL DREAMY DEWLA7%
FF FRAGRFLOWING5%
Lihome4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.6% search growth over the last 90 days.

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top coconut candle search terms

coconut candle81K/yr +21.0%5.4% conv.
coconut candles11K/yr +43.5%5.1% conv.
yankee candle coconut beach11K/yr +15.1%9.0% conv.
coconut vanilla candle11K/yr +19.8%6.4% conv.
vanilla coconut candle12K/yr -11.6%6.6% conv.
coconut scented candles7K/yr +7.0%5.1% conv.
coconut beach yankee candle6K/yr +8.3%11.8% conv.
candle coconut6K/yr +30.5%6.3% conv.
candles coconut5K/yr +14.6%6.7% conv.
coconut candles scented4K/yr +2.1%5.6% conv.

All search terms

Top coconut candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yankee Candle Coconut Beach Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays

Yankee Candle$16.384.5★271 rev

1OAK Coconut Candle - Soy Wax Scented Candles (Coconut) - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)

1OAK$10.604.5★58 rev

AOOVOO Coconut Vanilla Candles - 9 oz Scented Candles Aromatherapy Candle Soy Candle for Home Scented

AOOVOO$13.794.2★1,342 rev

Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Coconut Beach

Yankee Candle$19.074.6★3,044 rev

Coconut Vanilla Candles 7oz Vanilla Coconut Scented Candle Natural Soy Candles for Home Scented Long Lasting with 50 Hour Burn Time Gifts for Men Women

DL DREAMY DEWLA$8.964.2★3,311 rev

Newest

by launch date

1OAK Coconut Candle - Soy Wax Scented Candles (Coconut) - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)

1OAK$10.6058 rev

4mo ago

Coconut Beach Odor Eliminating Highly Fragranced Candle Eliminates 95% of Living Room Bedroom Bathroom and Other Smells Quickly Air Freshing Scented Candles Soy Candle Gifts for Women Men 7oz

DL DREAMY DEWLA$12.5595 rev

6mo ago

Vanilla Coconut Large Scented Candle 3-Wick 22oz Long Lasting Scented Candle Natural Soy Wax Aromatherapy Candle for Home Candle Gifts for Women Men

FF FRAGRFLOWING$18.1235 rev

6mo ago

Coconut Beach Scented Candle Natural Soy Wax Jar Candle for Home Scented 100-Hour Burn Time Gifts for Women Men 7 oz (2 Pack)

FF FRAGRFLOWING$17.3970 rev

8mo ago

Coconut Vanilla Candle 9 oz Soy Coconut Wax Scented Candle for Home Vanilla Coconut Aromatherapy Candle Clean Burning Jar Candle for Bedroom Bathroom Spa Candle Gifts for Women Men

YINUO LIGHT$12.691,613 rev

9mo ago

What buyers say about coconut candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell62%

“Decent smell”

Brightness/Shine/Glow6%

“The wicks are easy to light”

Value For Money5%

“Great deal”

Quality-Overall3%

“Good quality”

Gifting Purpose3%

“Great gift”

Size-Overall3%

“The size is generous”

Design-Overall2%

“The design is clean and simple”

Durability2%

“Durable and rich smell”

Advertised Vs Actual Product1%

“true to their description”

Fire Resistance1%

“Its pleasant and surprisingly long burn time”

What buyers complain about

Smell65%

“Awful smell”

Size-Overall5%

“These these candles are small”

Value For Money4%

“Just wish it wasnt so expensive”

Advertised Vs Actual Product2%

“Totally misleading as to actual size”

Strength2%

“Wish it was just a bit stronger”

Quality-Overall2%

“At the end the wick had a poor wick quality”

Flammable2%

“Flames go out”

Durability1%

“makes the candle feel like it doesnt last its full length”

Functionality-Overall1%

“Dont work”

Allergies1%

“It triggered my asthma almost instantly”

Top return reasons

Smell73%

Size-Overall9%

Advertised Vs Actual Product7%

Value For Money4%

Flammable1%

Defective Material/Parts1%

Strength1%

Quality-Overall1%

Gifting Purpose1%

Product Condition0%

Common questions

Is coconut candle profitable to sell on Amazon United States?: The niche generates $193K/yr across 27 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +17.6%. Flapen's verdict: Worth a look (60/100).
How competitive is the coconut candle niche?: 19 brands and 44 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in coconut candle?: Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.8%.
When does demand for coconut candle peak?: Demand peaks in Jun–Jul–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the coconut candle niche?: Listings span $8.96–$35.45; the average listing price is $16.21 (sweet spot $15–$100). The average incumbent carries 2,575 reviews — the moat a new listing must climb.