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Coconut Bars

Fail

The top 5 products take 75% of clicks, so Coconut Bars is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$338K/yr205K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
75%top-5 click share · 11 brands · 597 sellers

Flapen Score

Coconut Bars against its category

The dotted line is the Health & Household average. Past it, Coconut Bars is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Bars market on Amazon at a glance

Shoppers on Amazon United States searched for Coconut Bars 205K times last year and spent an estimated $338K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $338K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
8.1%
Market size, estimated
$338Ka year
Peak month
February14.9× the quietest month
Top search term
coconut bars31K searches a year

02 · Price

A sale here is worth $20.51.

Listings sell for $20.51 on average, from $2.14 to $32.85. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $20.51 that is $26K to $31K a year per listing.

Average price
$20.51inside the $15 to $100 sweet spot
Price range
$2.14–$32.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$26K–$31K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #100 within Nutrition Bars & Drinks. It carries 2,233 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
78%
Out of stock, average day
0.9%
Average rank
#100in Nutrition Bars & Drinks
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,233per listing
Listings tracked
18

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
80 months

Products

Top Coconut Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

597

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

10%

  • Brand 128%
  • Brand 220%
  • Brand 315%
  • Brand 413%
  • Brand 511%
  • Brand 63%
  • Open — no brand owns it (5 brands, 10%)

Demand

Coconut Bars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 14.9×

Search terms

Top Coconut Bars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coconut bars31K/yr
  • coconut protein bars24K/yr
  • coconut bar15K/yr
  • built puff bars protein coconut24K/yr
  • atkins coconut bars11K/yr
  • trubar cocoa for coconuts7K/yr
  • aloha coconut chocolate almond9K/yr
  • kind bars coconut8K/yr
  • aloha protein bars coconut7K/yr
  • kind coconut almond bars8K/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Bars

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Taste-Overall”
13%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tastes like Im eating chemicals”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Coconut Bars questions

Answered from the same tracked data.