Is coconut bars profitable to sell on Amazon United States?

The niche generates $338K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (48/100).

How competitive is the coconut bars niche?

11 brands and 597 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in coconut bars?

Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.

When does demand for coconut bars peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 14.9× the quietest.

What does it cost to enter the coconut bars niche?

Listings span $2.14–$32.85; the average listing price is $20.51 (sweet spot $15–$100). The average incumbent carries 2,233 reviews — the moat a new listing must climb.

coconut bars

Skip it

A concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$20.51

avg listing price — sweet spot $15–$100

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$2.14–$32.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$338K

$338K/yr · 205K searches

Review moat

Okay2,233.11

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.4%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, coconut bars is a $338K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 48/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

coconut bars market data

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: $513K–$615K; units × avg price
Conversion rate: 8.1%
Avg BSR: #100
Page quality: 0%
Prime: 78%
Sponsored: 72%
Out of stock: 0.9%
Avg brand age: 80 months
Avg seller age: 130 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

597

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

10%

Built Bar28%
Atkins20%
ALOHA15%
TRUBAR13%
KIND11%
IQBAR3%
Open — no brand owns it (5 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 14.9×

Open Trend

Top coconut bars search terms

coconut bars31K/yr +7.1%2.6% conv.
coconut protein bars24K/yr -4.5%4.0% conv.
coconut bar15K/yr +17.0%1.7% conv.
built puff bars protein coconut24K/yr -46.5%9.8% conv.
atkins coconut bars11K/yr +29.2%16.1% conv.
trubar cocoa for coconuts7K/yr +47.3%13.6% conv.
aloha coconut chocolate almond9K/yr +25.7%12.7% conv.
kind bars coconut8K/yr +42.9%11.5% conv.
aloha protein bars coconut7K/yr -16.6%10.0% conv.
kind coconut almond bars8K/yr +16.7%12.0% conv.

All search terms

Top coconut bars products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BUILT Puff Protein Bars Coconut 17g Protein - 12 Count

Built Bar$28.004.6★3,001 rev

Atkins Endulge Chocolate Coconut Flavored Snack Bar 1g Sugar 12g Fiber Low Sugar Snack High Fiber Bars Keto Friendly Treat 16 Count

Atkins$17.534.6★2,176 rev

TRUBAR Vegan Protein Bar Cocoa For Coconuts Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 12ct

TRUBAR$29.604.8★134 rev

Aloha Organic Chocolate Coconut Almond Protein Bar 12pk 1.98 OZ

ALOHA$31.934.5★1,188 rev

KIND Healthy Snacks Bars Almond & Coconut Gluten Free Low Sodium Snacks 4g Protein 12 Count

KIND$12.484.7★6,507 rev

Newest

by launch date

TRUBAR Vegan Protein Bar Cocoa For Coconuts Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 12ct

TRUBAR$29.60134 rev

11mo ago

TRUBAR Vegan Protein Bar Cocoa For Coconuts and Cookies and Creamy 16 ct

TRUBAR$29.3876 rev

12mo ago

Atkins Endulge Chocolate Coconut Flavored Snack Bar 1g Sugar 12g Fiber Low Sugar Snack High Fiber Bars Keto Friendly Treat 16 Count

Atkins$17.532,176 rev

2y ago

IQBAR Clean Plant Protein Bars - Toasted Coconut Chip - 12 Count - Keto Vegan High Fiber Gluten and Dairy Free Low Sugar Snack - Brain and Body Nutrients for Focus Energy Meal Replacement

IQBAR$23.97960 rev

3y ago

BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary

Built Bar$28.163,671 rev

3y ago

What buyers say about coconut bars

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall37%

“Delicious and fresh”

Nutritional Content16%

“Good amount of protein”

Flavor12%

“Best flavor”

Sweetness4%

“with a nice balance of sweetness without being overly strong”

Texture/Consistency-Overall4%

“Interesting texture”

Quality-Overall3%

“Excellent product”

Value For Money2%

“Great value”

Health Benefits-Overall2%

“Somewhat healthy snack”

Ease Of Chewing/Swallowing1%

“It's satisfying to chew”

Size-Overall1%

“Perfect size”

What buyers complain about

Taste-Overall13%

“Tastes like Im eating chemicals”

Value For Money8%

“High price”

Flavor7%

“I didn't like the flavor at all”

Texture/Consistency-Overall6%

“the texture is grainy”

Nutritional Content4%

“cant be healthy”

Storage Temperature4%

“Arrived melted”

Sweetness4%

“The coconut is less sweet”

Size-Overall3%

“The bars are extremely small”

Stale/Rotten/Spoiled2%

“Stale”

Ease Of Chewing/Swallowing2%

“difficult to chew”

Top return reasons

Taste-Overall22%

Flavor17%

Size-Overall10%

Value For Money10%

Nutritional Content6%

Advertised Vs Actual Product6%

Sweetness5%

Contamination4%

Smell3%

Product Condition3%

Common questions

Is coconut bars profitable to sell on Amazon United States?: The niche generates $338K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (48/100).
How competitive is the coconut bars niche?: 11 brands and 597 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in coconut bars?: Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
When does demand for coconut bars peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 14.9× the quietest.
What does it cost to enter the coconut bars niche?: Listings span $2.14–$32.85; the average listing price is $20.51 (sweet spot $15–$100). The average incumbent carries 2,233 reviews — the moat a new listing must climb.