cocomelon toothbrush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Price range
Good$4.04–$39.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.16avg listing price — sweet spot $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,250.55avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$5K$5K/yr · 10K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cocomelon toothbrush is a $5K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 32/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
cocomelon toothbrush market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $10K–$13K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #82
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 45%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Orajel37%
- Burst31%
- FIREFLY24%
- Brush Buddies8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.1×
Top cocomelon toothbrush search terms
- cocomelon toothbrush9K/yr
- cocomelon electric toothbrush1K/yr
- cocomelon toothbrush for toddlers 1-3385/yr
Top cocomelon toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Orajel Kids CoComelon Fluoride-Free Training Toothpaste with Brush (Set of 2 Piece)
Orajel$4.944.8★1,510 rev
FIREFLY Clean N Protect Baby Shark Toothbrush with 3D Character Cover Soft Bristles Anti-Slip Grip Handle Battery Included Ages 3+ 1 Count
FIREFLY$8.264.6★630 rev
BURST Genuine Replacement Heads for Kids Electric Toothbrush (Seafoam Teal/3 Pack) | Perfect Fit | Ultra Soft Bristles | 9 Months of Supply
Burst$20.994.8★1,416 rev
Orajel Elmo Fluoride-Free Tooth & Gum Cleanser with Toothbrush Combo Pack Banana Apple Flavored Non-Fluoride 2 Piece Set
Orajel$4.044.8★8,678 rev
BURST Genuine Replacement Heads for Kids Electric Toothbrush (Green/3 Pack) | Perfect Fit | Ultra Soft Bristles | 9 Months of Supply
Burst$20.904.8★1,416 rev
Newest
by launch date
Brush Buddies Sesame Street Toothbrushes for Kids Soft Bristle Toddler Toothbrushes Ages 2-4 Fun Sesame Street Designs 6-Count Set
Brush Buddies$5.26705 rev
FIREFLY Ready Go Brush Peppa Pig Light Up Timer Toothbrush Premium Soft Bristles 1 Minute Timer Less Mess Suction Cup Battery Included Easy Storage for Ages 3+ 1 Count
FIREFLY$5.97856 rev
BURST Genuine Replacement Heads for Kids Electric Toothbrush (Seafoam Teal/3 Pack) | Perfect Fit | Ultra Soft Bristles | 9 Months of Supply
Burst$20.991,416 rev
FIREFLY Clean N Protect Baby Shark Toothbrush with 3D Character Cover Soft Bristles Anti-Slip Grip Handle Battery Included Ages 3+ 1 Count
FIREFLY$8.26630 rev
FIREFLY First Firefly Training Light Up Toothbrush Baby Shark Yellow
FIREFLY$9.671,396 rev
Trending
90-day click momentum
Burst Kids & Toddlers Electric Toothbrush (Blue) | Soft Bristles | Two Minute Timer | Rechargeable Battery | Easy-Grip Silicone Handle | 2 Modes for Healthy Smiles | Ages 3+
Burst$39.114.6★
Orajel Elmo Fluoride-Free Tooth & Gum Cleanser with Toothbrush Combo Pack Banana Apple Flavored Non-Fluoride 2 Piece Set
Orajel$4.044.8★
Brush Buddies 6 Pack Barbie Toothbrushes for Kids Childrens Toothbrushes Soft Bristle Toothbrushes for Kids
Brush Buddies$4.784.8★
BURST Genuine Replacement Heads for Kids Electric Toothbrush (Seafoam Teal/3 Pack) | Perfect Fit | Ultra Soft Bristles | 9 Months of Supply
Burst$20.994.8★
FIREFLY Clean N Protect Baby Shark Toothbrush with 3D Character Cover Soft Bristles Anti-Slip Grip Handle Battery Included Ages 3+ 1 Count
FIREFLY$8.264.6★
What buyers say about cocomelon toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“Worth your money”
“No complaints”
“It is the right size for them”
“Easy to use”
“the designs are cute”
“Soft and gentle”
“clean on the counter”
“cute brushes”
“It feels durable”
“My twins love being able to pick their color”
What buyers complain about
“Broke after one use”
“Absolute garbage”
“The battery died really fast”
“Too expensive to purchase the entire set regularly”
“Dark colored ones bled color”
“brush still i felt is little harder for my 2 year”
“didnt clean as well as our previous toothbrushes”
“Sadly its just a flaw in material”
“Doesn't work”
“the brush became harder than usual because of that my daughter doesnt like to use it again”
Top return reasons
Common questions
- Is cocomelon toothbrush profitable to sell on Amazon United States?
- The niche generates $5K/yr across 11 tracked products. 90-day search growth is -7.0%. Flapen's verdict: Skip it (32/100).
- How competitive is the cocomelon toothbrush niche?
- 4 brands and 41 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cocomelon toothbrush?
- Top complaints mined from reviews: Durability, Quality-Overall, Battery Life. The return rate is 0.3%.
- When does demand for cocomelon toothbrush peak?
- Demand peaks in Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the cocomelon toothbrush niche?
- Listings span $4.04–$39.11; the average listing price is $13.16 (sweet spot $15–$100). The average incumbent carries 2,251 reviews — the moat a new listing must climb.